how to plan a social media campaign for a launch

[178] How to plan a social media campaign for a launch

An effective social media campaign can really make a difference to sales when you launch a new product or service – and will help you to make sure you’re creating exactly what your customers want to buy.

In this episode I share with you the exact social media strategy I use when I launch something new.

Here’s what you’ll learn in this episode:

  • How to create anticipation for your product or service before it is even on sale
  • Why you should chat to people during the launch phase to find out exactly what is stopping them from buying
  • Tips on encouraging your customers to create content about your product or service

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Soulful PR Podcast Community on Facebook

Blog post 8 common concerns about attending Soulful PR Live

Blog post Which UK marketing and PR events should you attend in 2017?

Blog post Want to attend a conference but don’t have the budget? Here’s how…

Blog post Five reasons to blog about attending a live event

Blog post How to use social media to stand out at a live event

Blog post How to benefit from a conference or live event (even if you can’t attend in person)

Blog post Five things you should do after a conference or workshop

Blog post Review of Soulful PR Live 2017

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Podcast Six types of blog post you should be creating regularly (episode 134)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.