Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business.

In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar.

Here’s what you’ll learn in this episode:

  • How to create a customer avatar and why they are useful
  • Tips on avoiding creating products and services for an audience you don’t yet have
  • Why getting wrapped up in your ideal client can mean you miss an obvious opportunity with your existing customers

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Soulful PR Podcast Community on Facebook

Be So Baby

Business without the bollocks

Podcast How to launch with a tiny list with Jo Milmine (episode 173)

Podcast How to explain what you do in 10 words or less (episode 174)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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