Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business.
In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar.
Here’s what you’ll learn in this episode:
- How to create a customer avatar and why they are useful
- Tips on avoiding creating products and services for an audience you don’t yet have
- Why getting wrapped up in your ideal client can mean you miss an obvious opportunity with your existing customers
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