Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one.

In this episode, I help you avoid three mistakes you might be making with your press releases.

Here’s what you’ll learn in this episode:

  • What exactly a press release is – and when you should (and shouldn’t) be sending them
  • Why sending emails tailored to your target journalists and publications will be more effective
  • Tips on writing a great email pitch to send with your press release

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Video of Soulful PR Live

Blog post How to write an effective press release for your small business

Blog post How to write emails journalists will actually read

Podcast How to get journalists to say ‘yes’ to you (episode 158)

Podcast What to do if journalists are ignoring you (episode 98)

Podcast How to develop your pitching muscle (and why you need to) (episode 66)

Podcast How not to feel intimidated by journalists (episode 70)

Podcast Should you pitch the same idea to different journalists? (episode 56)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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