Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one.
In this episode, I help you avoid three mistakes you might be making with your press releases.
Here’s what you’ll learn in this episode:
- What exactly a press release is – and when you should (and shouldn’t) be sending them
- Why sending emails tailored to your target journalists and publications will be more effective
- Tips on writing a great email pitch to send with your press release
Podcast How to get journalists to say ‘yes’ to you (episode 158)
Podcast What to do if journalists are ignoring you (episode 98)
Podcast How to develop your pitching muscle (and why you need to) (episode 66)
Podcast How not to feel intimidated by journalists (episode 70)
Podcast Should you pitch the same idea to different journalists? (episode 56)
What to do next
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