[188] How to repurpose your content (and why you need to)

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Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further.

In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.

Here’s what you’ll learn in this episode:

  • Why repurposing content is a good idea for your business
  • Examples of the different types of content you might want to create, including blogs, social media posts and infographics
  • How to decide which platforms to share your content on – and advice on tweaking to suit your different audiences

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Blog post How to prepare for Soulful PR for Starters

Blog post 10 common concerns about enrolling for Soulful PR for Starters

Blog post 13 reasons to sign up for Soulful PR for Starters

Canva

PicMonkey

Leadpages

Podcast How to plan a social media campaign for a launch (episode 178)

Podcast How to test your business ideas (episode 184)

Podcast Product launch strategies that actually work with Mark Asquith (episode 153)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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