Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience.

In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV.

Here’s what you’ll learn in this episode:

  • How Dipti has achieved high-profile media coverage for her business
  • Examples of the tools and resources Dipti uses to help get media coverage
  • Dipti’s strategy to make the most of media enquiry services
  • The different types of media coverage that Dipti has achieved
  • Dipti’s thoughts on the benefits of media coverage for her business
  • Advice on identifying relevant media opportunities for your business - and why you need to think creatively
  • Tips on building relationships with key journalists and producers

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Dipti’s website

Working with Dipti online

Dipti on Twitter

Dipti’s root canal video!

Coverage in the Daily Mail

Dipti’s article on 7 things you should do before 7am

Podcast How to use media enquiry services (episode 131)

Podcast You can do your own PR with Melanie Haynes  (episode 11)

Podcast How to build an audience online with Lucy Parsons (episode 147)

My blog on media enquiry services



Source Bottle


Press Loft

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business


Connect with me on Twitter, Instagram and Facebook


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