1. You have a book or product you’re really proud of – and you want the world to know about it
2. You find yourself googling things like ‘how to write a press release’ or ‘how to get press coverage for your small business’
3. You dream of doing Ted Talks or other high profile speaking gigs
4. You flick through your favourite magazine or newspaper and think ‘‘how can I get journalists to write about me?’
5. You have a strong social media presence and growing ‘tribe’ of people who love what you do
6. Your competitors are getting coverage in newspapers, magazines and on radio and TV and (although you don’t like to admit it) you’re a bit envious
7. You hear an expert in your field being interviewed on radio or TV and think ‘I could have done that!’ ’
8. You’ve raised your prices (or are thinking about it) because you know you’re worth it
9. You’ve started stalking journalists on Twitter and other social media networks
10. You’ve tried contacting journalists to see if they’ll feature you in their publication/programme (even if you haven’t been successful)
11. You’re not just looking for an ego rub; you want to share your mission and values with the world
12. You’ve bookmarked websites you’d like to be featured on
13. When you meet a journalist, you quiz them about how to get press coverage
14. You have a stack of newspapers and magazines you’d like to be featured in next to your bed/desk
15. When you meet someone who works in PR you quiz them about how to get press coverage
16. You’re ready to grow your business – and take on the world
17. You read something on your favourite blog or website and think “I could have done that.’
18. You’re madly in love with your business (and think everyone else should be too)
19. You’re not exactly sure what PR is (but you know you need it)
If you answered ‘yes’ to more than ten of these statements, your business is ready for PR.
Get started with my FREE five-day press release writing course.
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