[191] How to use competitions in your marketing with Kate McQuillan

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Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers.

In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business.

Here’s what you’ll learn in this episode:

  • Kate McQuillan’s business story – and how she has used a competition to grow her pet sitting business
  • How Kate came up with the idea of the Nose of Tralee competition and the reasons behind it
  • Examples of how the competition helps generate press coverage for Kate’s business
  • Practical tips on promoting the competition to attract entries
  • Examples of how Kate helps finalists in the competition to get their own media coverage
  • How Kate works with partners and sponsors for the Nose of Tralee competition
  • The costs involved with creating and promoting the competition
  • Advice on how to get started if you have an idea for a competition

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Nose of Tralee competition

Pet Sitters Ireland on Facebook

The Nose of Tralee in The Times

More press coverage for The Nose of Tralee

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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