In this 200th episode of the Soulful PR podcast, I’m looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month.

I’ll share my thoughts on how I’ve created a top 50 UK business podcast (including the mistakes I’ve made along the way) and the practical tips and strategies I’ve learned that could also help you grow your online audience.  

Here’s what you’ll learn in this episode:

  • How the content of the podcast has changed over 200 episodes (and why)
  • The episodes and guests that have been pivotal for my business
  • Audience growth: how I grew the listenership to 38k downloads per month
  • The biggest mistakes I think I’ve made with the podcast
  • How I monetise the free content I provide on the show
  • Why I’ve recently changed my approach to marketing the podcast and my plans for the future

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Soulful PR Podcast Community on Facebookchat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Communitytips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

Podcast Why you need to build a personal brand with Chris Ducker (episode 19)

Podcast PR for introverts (episode 26)

Podcast How to use Facebook groups to promote your business with Jill Stanton (episode 33)

Podcast The F-word with Jonathan Tilley (episode 27)

Podcast How to be resilient with 'tough girl' Sarah Williams (episode 39)

Podcast How Marie Kondo changed my business (episode 40)

Podcast Three good reasons to self publish your own book (episode 74)

Podcast How to write and publish your own non-fiction book with Joanna Penn (episode 67)

Podcast Why you need a business crush (episode 58)

Podcast How to use live events to promote your business with Chris Marr (episode 51)

Podcast How podcasting can help grow your business with Colin Grey (episode 61)

Podcast How to have better sales conversations with Petra Foster (episode 71)

Podcast Facebook advertising strategies that actually work with Marya Jan (episode 79)

Podcast How to use media coverage to grow your business with the Merrymaker sisters (episode 65)

Podcast How to use video to grow your business with Brett Larkin (episode 77)

Podcast How to use Instagram to promote your business with Sara Tasker (episode 93)

Podcast How to grow your business through live events with Lucy Hall (episode 91)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast How to make marketing simple with Roger Edwards (episode 125)

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

Podcast SEO made simple with Martin Huntbach (episode 167)

Podcast How to get more eyes on your content with Andrew and Pete (episode 179)

Podcast They ask, you answer: content marketing made simple with Marcus Sheridan (episode 127)

Podcast How to create awesome sales funnels with Yann Illunga (episode 123)

Podcast How to use media enquiry services with Daryl Willcox (episode 131)

Podcast How to grow your following on Twitter with Mike Kawula (episode 133)

Podcast Behind the scenes of my business (episode 150)

Podcast Should you put your prices on your website (episode 140)

Podcast Stop marketing to everyone (episode 142)

Podcast Are you making these excuses not to blog? (episode 132)

Podcast How to sell without being pushy with James Schramko (episode 109)

Podcast Do this one thing to make more sales (episode 162)

Podcast How to explain what you do in 10 words or less (episode 174)

Podcast Why you should ditch your ideal customer avatar (episode 182)

Podcast How to get high-profile media coverage for your business with Kate Beavis (episode 163)

Podcast How to become a media pundit with Dipti Tait (episode 189)

Podcast How to use Twitter chats to promote your business with Sian Conway (episode 151) 

Podcast How to fund events and training as a small business owner (episode 154)

Podcast How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn (episode 185)

Podcast How to create shareable content with Daniel Knowlton (episode 187)

Youpreneur Summit

The One Thing book


What to do next

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I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.


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