How to get the most out of your Build Your Audience membership programme

Joining a membership site like the  Build Your Audience programme can be a great way to grow your business. Not only do you get access to a library of learning resources, you also get to be part of a community of like-minded people you can call upon for advice and support. But with so many

[182] Why you should ditch your ideal customer avatar

why you should dith your ideal customer avatar

Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what you’ll learn in this episode: