Archives for August 3, 2017

[183] Should you hire a social media manager?

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.  

In this episode social media manager Cathy Wassell gives her tips on when to hire a social media manager - and how to find one who is right for your business.

Here’s what you’ll learn in this episode:

  • Cathy Wassell’s business story - from a career in marketing to social media management
  • How outsourcing your social media can free you up to make more money in your business
  • Timing: how to recognise when it’s the right time to outsource your social media
  • Examples of the types of services a social media manager might offer
  • What you can expect to pay for an experienced social media manager
  • Cathy’s tips on choosing a social media manager who will be a good fit for your business
  • Red flags to look out for when hiring a social manager

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Soulful PR Podcast Community on Facebook

Cathy Wassell’s Socially Contented site

Digital Mums

Cathy on Twitter

Cathy on Facebook

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

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Can you help me design my next Soulful PR course?

A few weeks ago, I posted in my Facebook group that I was launching an entry level PR course for social media managers who wanted to offer traditional PR i.e. coverage in newspapers, magazines, radio & TV to their clients.  Why? Because I kept hearing from social media managers that they needed this training.

So I shared some logo ideas, got some feedback from the group (thanks for that!)...then something interesting happened. I started getting messages from others asking if I could create an entry level course for them e.g. marketing professionals, virtual assistants and business owners who want national coverage but  don't have the budget to hire a PR company. They said they wanted this training too!

This has presented me with a dilemma, which I discuss in this video. My current thinking is that - rather than keep re-inventing the wheel, I should launch a generic entry-level course, with additional  tailored content for specialists e.g. social media managers, marketers, VAs and solopreneurs. I'd love to get your thoughts on this (including my logo ideas).

I'd really appreciate it if you could take a few minutes to watch this short video and share your feedback.