Archives for May 10, 2018

[257] Do you need to pay to play?

If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster.

But what if you don’t have the budget to ‘pay to play’? Is it possible to achieve your business ambitions without significant financial investment? And is it right to ‘buy’ opportunities to get closer to the people who can help you achieve your goals?

Here’s what you’ll learn in this controversial episode:

  • What ‘pay to play’ means to me (5:35)
  • Why ‘pay to play’ doesn’t always involve spending money (6:15)
  • How attending live events gets you noticed (8:06)
  • How I feel when people say ‘I can’t afford it’ (11:30)
  • Why ‘pay to play’ also means investing your time and energy in learning and networking (15:20)
  • My own ‘pay to play’ journey and what you can learn from it (17:05)
  • Why ‘pay to play’ isn’t about buying your way in, but about creating opportunities which you then have to deliver on (29:43)
  • How it benefits you to spend time with people who are further along in their business than you (31:35)
  • How much I’ve invested in attending events and training (36:35)
  • Why it’s all about giving and not just taking (39:02)
  • What you can do if you can’t afford to ‘pay to play’ (41:40)


Blog Post: How to land high profile speaking opportunities

Youpreneur Summit with Chris Ducker

Youpreneur Membership Community with Chris Ducker

CMA Live with Chris Marr

Episode 159: Growing your online business through live events with Chris Ducker

Episode 233: How to monetise your brand with Chris Ducker

Episode 57: How to get people to say yes to you with Matthew Kimberley

Episode 73: How to build a brand people fall in love with Lou Mongello

Episode 47: How to build and promote a profitable online business with Patricia Van Den Akker

Episode 53: Why most people are horrible at telling stories with Peter Shankman

Episode 51: How to use live events to promote your brand with Chris Marr

Episode 175: How to make money from your creative business with Jeff Goins

Episode 157: How to be more productive with Mike Vardy

Episode 165: How to get booked and paid to speak with Grant Baldwin

Social Media World Live

London Book Fair

Inbound Conference - Boston

Blog post: How to attend a conference on a budget

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What is a mastermind group?

If you like the idea of being part of my membership community (or are already a member) but feel you need more personalised support, you may be better suited to one of my mastermind groups.

But what exactly is a mastermind group? And how can being part of one help you grow your business? Read on and find out.

What is a mastermind group?

A mastermind is a group of business owners who work together to achieve their business goals – offering feedback, support and accountability along the way.

The group can meet online or in person (or a mixture of the two). My mastermind group(s) do a mixture of both - meeting up to twice a month online (using the video conferencing software Zoom) and three to four times a year in person (in London).

Top and Rising Talent live mastermind day in London
I host a quarterly 'in person' meet up for my mastermind group in London

How is a mastermind different to business coaching?

While there may be some 1-2-1 coaching involved in a mastermind, most of the important work takes place in a group setting where you each get a chance to take the ‘hotseat’, present your business challenges and get feedback from the rest of the group (and the mastermind group leader - in this case, me).

And in between mastermind sessions of course you’re supporting each other and keeping each other accountable.

One of the best things about being part of a mastermind is challenge. Having people ask you why you are doing something a particular way (or doing it at all) can feel uncomfortable at first but will ultimately save you time and money.

Why do you offer a mastermind instead of a coaching programme?

Having done 1-2-1 business coaching and taken part in dozens of masterminds, I feel masterminds are a far more effective way to accelerate your business growth.  

Working in a group gives you access to more ideas and inspiration (whatever your dream is: writing a book, starting a podcast, hitting your first five or six figure month…someone in the group will have been there).

Listening to others and helping them with their business problems, helps you get better at solving your own business challenges.

Knowing that you have to show up regularly, and share what you’ve been up to – with people who actually care about you and your business – helps you stop procrastinating and start taking action.

Being part of a community of like-minded, ambitious business owners means you’re surrounded by people who will pick you up when you’re down and  – more importantly – lift you up when things are going well.

Being part of a supportive community -people who really understand you - can be a real gamechanger for your business

Why isn’t there a set curriculum to follow?

The idea of a mastermind programme is that it’s tailored to YOUR needs and goals – not anyone else’s. The last thing I want is for you to feel frustrated because you’re having to watch video lessons and/or attend masterclasses that don’t feel relevant to your business right now.

I want you to stay focused on what’s right for YOUR business and not get distracted. While one of our monthly calls will be focused on one of the key areas I believe you need to focus on to grow your business (money, audience, authority, visibility) the other will be left open for masterminding, so you can explore the challenges that are most relevant to you.  

How long will I be part of the mastermind?

The minimum commitment is four months but to achieve optimum results I’d suggest a year.

Why work with me?

Over the past four years I’ve worked with hundreds of business owners helping them solve their problems and grow their businesses.

I’ve also achieved everything you’ll cover in the programme: creating multiple streams of income, building a large and loyal audience, building authority (through speaking, podcasting, publishing a book) and getting high-profile press coverage – all of the things that get you to six figures.  And I’m happy to share the strategies I used to get there (and the mistakes I made along the way – so you don’t have to make them too).

What kind of results can you expect from working with me?

I’m not into fluffy stuff…I want you to gain outcomes that will have an impact on the bottom line of your business.

So, rather than tell you what you’ll gain, let me show you three positive outcomes I’ve gained from being part of a mastermind group.

  • 40k in revenue: from a single idea someone gave me for generating additional income from live events
  • 10k in membership revenue: after launching an online ‘open day’ allowing delegates to experience my membership before they join – and idea that came from a mastermind
  • 14k in sales: after someone challenged me in a mastermind to create an upsell for my 2018 Media Diary

These are all ideas I could implement without leaving my home office and/or trading time for money. and are the kinds of shifts I want to see you making as a result of our work together.

Ultimately, though, it’s down to you. As with anything in life, you’ll get as much out of the programme as you put in. But if you're willing to set goals, take action on them, and take advantage of being part of an incredible group of business owners,  you can accelerate your business growth by years. 

Interested in joining the programme? Book your discovery call here.