If you need to generate more income in your business, your instinct is probably to look for new customers/clients.

In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business.

Here’s what you’ll learn in this episode:

  • Why repeat business is often be the easiest way to make money in your business (and how to get it)
  • Tips on using referrals to generate new business
  • Practical and creative examples of new products and services you could create for your existing customers
  • Why you shouldn’t be afraid to sell to family and friends

Key resources

Pre-order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Podcast Why you should ditch your ideal customer avatar (episode 182)

Podcast How to test your business ideas (episode 184)

Podcast Behind the scenes of my membership community (episode 202)

Podcast Stop marketing to everyone (episode 142)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.


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