If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018.
In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect how you communicate with your contacts.
Here’s what you’ll learn in this episode:
- How Katrina Cliffe’s background in marketing, working in particular with SMEs, has helped make her an expert on data protection legislation
- What exactly is meant by ‘data’ and why the data protection updates are relevant to your business
- Practical examples of how the changes will affect your day-today marketing activities
- How to ensure you are GDPR compliant (and why you need to start by looking at the data that you already hold)
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