[207] What you need to know about data protection with Katrina Cliffe

what you need to know about data protection katrina cliffe

 

If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018.

In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect how you communicate with your contacts.

Here’s what you’ll learn in this episode:

  • How Katrina Cliffe’s background in marketing, working in particular with SMEs, has helped make her an expert on data protection legislation
  • What exactly is meant by ‘data’ and why the data protection updates are relevant to your business
  • Practical examples of how the changes will affect your day-today marketing activities
  • How to ensure you are GDPR compliant (and why you need to start by looking at the data that you already hold)

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

KC Communications

Katrina on Twitter

MailChimp

Infusionsoft

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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