Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin.

In this episode, I share my tips on creating sellout live events.

Here’s what you’ll learn in this episode:

  • How to keep things lean when you’re first starting out running live events
  • Why you need to plan well in advance - with tickets going on sale three months ahead of your event (or even longer)
  • Practical tips on putting together a really great sales page for your event
  • Advice on selling tickets - and why you can’t rely purely on social media

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Kate McQuillan’s Pet Sitters Ireland website

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

Podcast How to use competitions in your marketing with Kate McQuillan (episode 191)

Livestream Katya’s website

Podcast How to use livestreaming to make money in your business with Livestream Katya (episode 103)

Podcast How to build raving fans through livestreaming (and why you need to) with Livestream Katya 195

Podcast How to test your business ideas (episode 184)

Podcast Why you should ditch your ideal customer avatar (episode 182)

Blog post How to prepare for Your Year in PR

Blog post Eight common concerns about attending Your Year in PR

Blog post Reasons to attend Your Year in PR

Blog post Seven reasons to attend live workshops and conferences

Blog post Seven non-sucky networking tips for live events

Blog post How to use social media to stand out at a live event

Blog post What’s it really like to attend a Soulful PR event

Blog post How to write a blog post about an event you’ve attended

Blog post Review of Soulful PR Live 2017

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.


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