When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language.
In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business.
Here’s what you’ll learn in this episode:
- John Espirian’s business story – how he became a technical copywriter and blogger
- The questions you need to ask about your audience before you start writing
- Some of the most common copywriting mistakes made by businesses – and how to avoid them
- Why John thinks you are the best person to write content for your business
- How to research the language your prospective customers use, by using LinkedIn, Facebook groups and industry forums
- Practical ways of writing in a conversational tone – including using voice memos to create written content
- Ideas on where to get inspiration for blog headlines
- What to consider when it comes to keywords and the search engine optimisation (SEO) of your content
- Why every piece of content you write should encourage an action
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