[210] The one marketing question you should be asking yourself (but probably aren't)

the one marketing question you should be asking yourself

If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer.

In this episode, I share five common concerns people express about my products and services and examples of the content I have created to address these.

Here’s what you’ll learn in this episode:

  • Why I think it’s your job to show prospective customers how your products and services could work for them
  • Lots of examples of blog posts and podcasts I have created that address common objections or concerns - and advice on making this work for your business
  • How to use common objections to finely tune your sales pages

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Podcast How to use live events to promote your brand with Chris Marr (episode 51)

Podcast How to fund events and training as a small business owner (episode 154)

Blog post Eight common concerns about joining the Soulful PR Studio

Blog post Want to sign up for an online course but don’t have the budget? Here’s how

Blog post Want to attend a conference but don’t have the budget? Here’s how

Blog post How much does it cost to run a workshop or conference?

Blog post How to get the most out of your Soulful PR Studio membership

Blog post Five things you should do after a conference or workshop

Blog post Seven non-sucky networking tips for live events

Blog post Lost your mojo with your membership community? Here’s how to get it back

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.


Recent Podcasts