Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available.

In this episode, I share three things to help get you get started with email marketing for your business.

Here’s what you’ll learn in this episode:

  • Tips on choosing the right email marketing software for your business – and why you should keep it simple when you’re starting out
  • How to create a great lead magnets to help build your email list, with examples to get you started
  • Advice on driving more visitors to your website – which is an essential part of building your email list

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website




Constant Contact

Active Campaign

Leadpages (Affiliate Link)

Beacon (to convert blog posts into an e-book)

Podcast How to create awesome sales funnels with Yann Ilunga (episode 123)

Podcast How to get more engagement on your Facebook page (episode 192)

Podcast How to get more engagement in your Facebook group (episode 194)

Podcast How to get more engagement on Instagram (episode 196)

Podcast How to get more engagement on LinkedIn (episode 198)

Podcast How to get more engagement on Twitter (episode 214)

Podcast How to become a Huffington Post blogger (episode 75)

Podcast How to use Pinterest to grow your business with Melissa Griffin (episode 129)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast Facebook advertising strategies that actually work with Marya Jan (episode 79)

Podcast How to pitch yourself as a podcast guest (and why you need to) (episode 190)

Blog post How to pitch yourself as a podcast guest

Blog post How to write a blog every day – 21 tips to get you started

Blog post Stuck for blog ideas (or can’t get started at all?). Read this

Blog post 73 ideas for building your email list

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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