If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of – the person who can make a decision about whether to run your story – is vital.
In this episode, I share my tips on finding journalists’ contact details for your pitches and press releases.
Here’s what you’ll learn in this episode:
- Why Twitter is the best social media platform to look for journalists (4:25)
- How you should start with finding out the name of the person who looks after the section you want your business to appear in (4:40)
- My step-by-step guide to finding specific contacts on Twitter (4:56)
- Why it’s often simplest – and more useful – to phone up and get journalists’ contact details (5:25)
What to do next
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