[232] Dealing with prospective customers who say 'I can't afford it'

dealing with prospective customers who say i can't afford it

Regardless of the price point for your product or service, you’ll always have some customers who say they can’t afford it.  

That doesn’t necessarily mean you’re too expensive though or that you should start handing out discounts.  

Here’s what you’ll learn in this episode:

  • Why objections on pricing don’t necessarily mean you’re too expensive
  • How to deal with these objections before your customers raise them
  • Why you should talk to your customers before launching a new product or service and consider any objections they do have
  • Why you shouldn’t undercharge your products or services
  • The importance of matching your audience to the products and services you want to sell
  • How to create helpful content that deals with pricing objections
  • How you can turn the responsibility back onto your clients and help them have a lightbulb moment so they CAN afford you
  • Accepting that some people just won’t be your ‘right’ customer

Key Resources:

My YouTube channel

My vlog on how to deal with customers who say they can’t afford it 

My blog on how to prepare for a live event

My blog on how much it costs to put on a live event or workshop

My blog on how to attend a live event or conference on a budget

The Soulful PR Top Talent programme – for business owners that would like to create a six-figure online business

The Soulful PR Studio

‘Crushing It’ by Gary Vaynerchuk

Video of Soulful PR Live

Soulful PR for Starters

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

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