[307] Should you exhibit at a trade show? With Kate Hills

Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return on investment for your business?

Here’s what you’ll learn in this episode:

  • Why you might want to exhibit at a trade show (4:39)
  • How much it costs to exhibit at a trade show (5:40)
  • How to find trade shows to exhibit at (7:10)
  • Key questions you should ask event organisers before you agree to exhibit (12:25)
  • What kind of return on investment can you expect on exhibiting at a trade show (14:40)
  • How one of my members - Sandra Greenbank - got people queuing around her stand when she exhibited at a trade show (21:46)
  • How to make your stand attractive at a trade show (and why you need to) (23:27)
  • How to get booked to speak at a trade show (26:00)
  • How to get press coverage when you exhibit at an event (28:00)


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