Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return on investment for your business?

Here’s what you’ll learn in this episode:

  • Why you might want to exhibit at a trade show (4:39)
  • How much it costs to exhibit at a trade show (5:40)
  • How to find trade shows to exhibit at (7:10)
  • Key questions you should ask event organisers before you agree to exhibit (12:25)
  • What kind of return on investment can you expect on exhibiting at a trade show (14:40)
  • How one of my members - Sandra Greenbank - got people queuing around her stand when she exhibited at a trade show (21:46)
  • How to make your stand attractive at a trade show (and why you need to) (23:27)
  • How to get booked to speak at a trade show (26:00)
  • How to get press coverage when you exhibit at an event (28:00)

Resources

Pre-order the 2019 Media Diary

How to make sales from goody bag marketing (blog post)

Sandra Greenbank’s website

How to land guest appearances on podcasts podcast with Nicole Holland

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

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