[382] How to create content that sells with Andrew & Pete

Want to know how to create content that sells (without feeling 'icky' about asking for the sale)?

You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world.

In this interview they share how to create content that attracts the people who are most likely to buy from you  - aka 'handraiser' content - and then move them towards a sale. It's packed full of practical tips, tactics and examples that you can start applying in your business today. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}


Podcast shownotes

  • About Andrew & Pete who they are and what they do (4:03)
  • Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06)
  • Why you should create handraiser content and how to use it to make sales easier (7:15)
  • How to create handraiser content and find out who your hand raisers are (9:50)
  • How to get people to give you their email address without feeling icky (10:09)
  • How to recognise clients/customers that are mid intent and high intent (12:08)
  • How to get high intent clients by making them pre register for something (12:58)
  • What is a high intent enquiry and how to do a really personal follow up (15:01)
  • What is a mid intent enquiry and how to understand how interested they are (18:01)
  • How to ask the right questions that lead to hand raisers that go on to make a sale (22:02)
  • How to follow up with people and sell in a non icky way  (23:42)
  • Why getting a ‘no’ can help you sell more effectively to the people that will say ‘yes’ (25:15)
  • How to win future sales by understanding people’s objections (27:14)
  • The five different types of handraiser content that you can use to make a sale (29:46)


Andrew and Pete

Andrew on Pete on Twitter

Andrew and Pete’s YouTube channel


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