[386] The four types of content that will help you make more sales in 2020

Would you love to make more sales in your business this year compared to last year? 

In this podcast episode I share the four types of content that you need to create in order to make more sales in 2020. I explain why you can’t just broadcast endless sales messages and why it’s vital to create the right type of content depending on what stage of the buying journey your online audience is on.

PLUS why you shouldn’t be afraid to create content that addresses your audience’s concerns about buying your product or service – and how it can really help draw people over the line.

As well as different ways to create sales content especially if you are launching a new product or service, and how to create ‘results-based content’ for service business by sharing client success stories. And how to create ‘results-based content’ for a product-based business too.

So if you’d love to really nail the type of content that you are going to create to make sales in your business whether it’s a service-based business or a product-based business you really need to listen to this podcast episode where I also share examples of the four types of content and how I use them in my business.

AND why you absolutely need to create and share ‘walk the talk’ content which showcases your wins and achievements (without being braggy) and what happened when I shared mine.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my build your online audience programme (3:50)
  • Why you need to put out regular content if you want to make sales online (09:57)
  • Why you need to create content for people at different stages of their buying journey (14:28)
  • How to create general awareness content so that people can know, like and trust you (15:03)
  • Examples of how to create content that solves problems in a product-based business (17:49)
  • How to warm people up with awareness content before you launch a new product (23:55)
  • How to use consideration content and think about objections to your product or service (27:40)
  • How you can create content that reassures objectors to your product (32:32)
  • Different ways to create purchase content when you are making a clear sell or offer (34:24)
  • Why too much salesy content will make people zone out (36:08)
  • How to create results-based content for a service-based business (37:01)
  • How to create results-based content for a product-based business (40:32)
  • Why you need to tell people that you want them to share your product (42:26)
  • Why sharing ‘walk the talk’ content will help people understand what you can achieve for them (43:41)
  • Why you need to look at the stage your business is at when you decide what type of content you need to create (48:36)

Resources

MamaLife London – YouTube

[179] How to get more eyes on your content with Andrew & Pete (podcast)
[330] How to write awesome sales copy for your business (podcast)
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[334] How to  build a large audience without paid advertising with Callie Willows (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[381] How to use awareness days to create content for your business (podcast)
[385] How to sell on Instagram Stories without feeling sleazy (podcast)

How to create an editorial calendar for your business (blog post)

Common concerns about joining my podcasting course (blog post)

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