If you’re attending a live event, there’s a good chance you’ll be taking photos, video and sharing your experience on social media.
Here’s five reasons why you should turn that content into a blog/vlog after the event.
1.It will help you process your learning
Attending a live event can be overwhelming. There is so much information coming from so many different sources, it’s easy to miss things. Taking time to reflect on the content is a great way to gather together all the practical advice and tips shared at the event.
It can also help you identify key personal takeaways, as Marketing Coach and Strategist at Strath Communications, Jennifer MacDonald-Nethercott did in her post my action points from Build Your Audience Live 2019.
2. It will help you document your progress - and give you accountability
Taking a day or two out of your usual routine to attend a live event is good for you. You’ll leave on a high: refreshed, inspired and full of ideas. But when you get back to the desk - and the stresses of daily life - it’s easy to get bogged down and forget about all your exciting plans.
Reflecting on your experience can be a great way to share your journey with your own audience, but also provide them with interesting and useful content, as Niki from The Simplicity Concept did with her blog my key takeaways from Janet Murray’s Build Your Audience Live event in London.
You could even turn your preview piece into a piece of valuable content for your audience. Bespoke tailor Dara Ford and personal stylist Tracy Jayne Hooper have done this brilliantly with their posts on how to dress for a conference.
But don’t wait until after the event to start sharing — the build up to an event can provide a springboard for blog ideas too. In her post why I’m attending Build Your Audience Live 2019, Olivia Vandyck from Gingham Cloud talks about which presentations she was most looking forward to and what she wanted to learn. She even grabbed the opportunity to let her audience know what she’d be wearing at the event so they could recognise her on the day.
The more you prepare for attending a live event - including setting out expectations for how you want to learn and grow - the more likely you are to get a return on investment.
Setting expectations for what you want to learn at a live event can be invaluable.
3. You can turn it into a valuable piece of content for your audience
When you attend a live event, you’ll undoubtedly pick up tips and strategies you can apply in your own business. You may also take away useful learning you can share with your clients or customers.
Dr Jo North, creator of Idea Time, turned her experience of attending the Build Your Audience Live event into a post on the best 75 tips and hacks to build your online audience in 2019. Adelaide Goodeve, a coach for veteran and budding triathletes, also followed up on attending Build Your Audience Live by creating a post on how to use Instagram stories for your next event. Self-confessed crazy dog lady and content consultant Rachel Spencer took the opportunity to share expert social media tips from Build Your Audience Live with her own audience.
If you offer a product/service to other businesses (B2B) it’s usually easy to see how you can take your learning and turn into a valuable piece of content for your audience; a straightforward review of your time at the event can be useful.
If you sell to consumers (B2C) it can feel more challenging (but isn't - honestly!). The trick is to make it all about solving your prospective customers' problems or addressing their desires - just as you do in your regular blog posts.
So potential titles might be:
- Three things we’ve improved about our customer service since attending X event
- Why we decided to offer [insert benefit e.g. free postage or shorter delivery times] to our customers after attending X event
- How attending X event helped us launch our new [insert new product]
- How attending X event made us realise we needed [insert new feature e.g. live chat on the website, shorter delivery times, a monthly newsletter, a loyalty scheme]
- Why we’re spending more time on Instagram/Facebook/Twitter* since attending X event
Remember that you don’t need to have implemented the changes in your follow-up blog post - you just need to set your intention. Your blog content can simply be a straight ‘review’ of what you’ve learned (as in many of the examples I’ve shared). The important thing is that you make it relevant to your audience.
Do also bear in mind the fact you’re investing time and money in attending live events sends a powerful message to prospective and existing customers: if you care about your personal and/or business development, you’ll care for them too.
4. You’ll get more traffic on your website (and some visitors will buy from you)
When you blog about your experience of attending an event, you’re creating an evergreen piece of content that can be shared on social media. It will also send people over to your website to find out more about you do - for years to come (just look at all the blogs I’ve linked to in this post).
My review of Content Live contains some of the pre-event blogs produced by the delegates at my live event in the summer of 2018.
Additionally, many of the delegates blogs appear in what it's really like to attend a Janet Murray event.
5. You’ll build relationships
Live events can be busy and you may not get the chance to speak to every single person you’d like to at the event. Creating a piece of content about the event helps keep the conversation going with speakers, delegates and the organisers - long after the event has finished.
It also makes you more memorable. When you create a blog post about your experience of an event, it’s a big fat reminder to everyone who attended of who you are and what you do. Kate Beavis and Dara Ford both created fashion related blogs about Soulful PR Live because - amongst other things - they want people to remember what their own businesses are. Kate, a vintage fashion expert, wrote 4 reasons why I wear vintage fashion to business events and Dara, a contemporary bespoke tailor for women, wrote why you should always carry a scarf to a business lunch or conference.
Tim Lewis's review of the Soulful PR Live conference, was a great way to review an event AND share the content created by other delegates, putting him front of mind with everyone. And, similarly, Kat Quinzel wrote a really shareable blog about what happens when a conference is organised by women which really resonated with the predominantly female audience.
Remember also that event organisers will be keen to share your blog with their audience on social media and in any relevant online communities e.g. Facebook groups - getting your content in front of a bigger audience than you could hope for on your own blog.
Speakers will also be keen to share your content - particularly if they’re mentioned - which means you can tag them in on social media and, potentially, get your content in front of an even bigger audience.
As with Kate Beavis, when you create a blog post about your experience at an event, it reminds people who you are and what you do.