Janet Murray

[121] How to get sponsorship

You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service.

Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepreneurs do just that.

In this episode, she shares her advice on how to approach sponsorship and partnership opportunities for your business.

Here’s what you’ll learn in this episode:

  • Lisa’s business story - how she shifted from in-house PR to running her own consultancy for fitness entrepreneurs
  • The importance of identifying why you are looking for sponsorship in the first place
  • The types of business activities that are suitable for sponsorship
  • Why you need to highlight ‘what’s in it for them’ when pitching to sponsors
  • How recruiting a sponsor can help give credibility to your brand
  • Practical tips on putting together a sponsorship package
  • Ideas for email subject lines that will be opened by potential sponsors

Key resources

Soulful Marketing one-day masterclass

Lisa Simone Richard’s Vitality PR

Lisa's plug and play email template for pitching potential sponsors

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[120] Should you hire a PR company?

If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea?

Here, I share some of the pros and cons of outsourcing your PR.

Here’s what you’ll learn in this episode:

  • Why journalists prefer going direct to the source if they’re interested in a story
  • Tips on how to identify which parts of your PR could be outsourced
  • How to tell the difference between a good and bad PR company

Key resources

2017 media diary to plan your year ahead

My book and media diary special offer

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[119] How to quadruple your income through blogging

Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging.

In this episode, she shares her tips on how you can also use a blog to grow your business.

Here’s what you’ll learn in this episode:

  • Kate's business story - how she created the biggest pet sitting service in Ireland
  • Why every question your customers ask can be used to generate content ideas for your blog
  • How blogging can help you build trust with prospective customers
  • Practical ideas on building a social media following using your blog posts
  • How to create content for the customers you’d love to work with
  • Whether search engine optimisation (SEO) is important for your blog 

Key resources

Soulful Marketing one-day masterclass

2017 media diary to plan your year ahead

My book and media diary special offer

Kate McQuillan’s blog

Kate McQuillan’s Pawsome Media website

The Pet Sitters Ireland Facebook page

Nose of Tralee competition

Marcus Sheridan - The Sales Lion

Podcast episode Facebook advertising strategies that actually work with Marya Jan (episode 79)

Google’s Keyword Planner

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[118] Do you have a PR blindspot?

If you’re running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising.

Here, I share three common PR blindspots that business owners should be aware of.

Here’s what you’ll learn in this episode:

  • The importance of standing up for yourself without getting stroppy in emails or social media posts
  • Why you need to master the art of negotiating when it comes to pricing
  • How a professional appearance is key - from your own personal look to the consistency of your online and offline presence

Key resources

2017 media diary to plan your year ahead

My book and media diary special offer

Podcast episode How to build a memorable personal brand with Phil Pallen (episode 105)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[117] How to plan a successful product launch

Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars.

In this episode, she shares her tips on all the essential elements you need for a successful launch.

Here’s what you’ll learn in this episode:

  • Natalie Lussier’s business story - from healthy eating entrepreneur to online marketing expert
  • Why you need to find out exactly what your potential customers want before you create your products/services
  • Practical tips on building your email list ahead of a launch
  • Why you don’t need a huge email list for a successful launch
  • How to create an effective sales page
  • The ideal timescales for a successful launch

 

Key resources

Soulful Marketing one-day masterclass

2017 media diary to plan your year ahead

My book and media diary special offer

Natalie Lussier’s website

Off The Charts Business Podcast with Natalie Lussier

AmbitionAlly membership software

Podcast episode How to write non-spammy marketing emails with Nadia Finer (episode 113)

Amy Porterfield

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.ta

[116] Five ways to get more media coverage in 2017

If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing.

Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories.

Here’s what you’ll learn in this episode:

  • Why you should start by mapping out key dates for the year ahead
  • How to respond to breaking news stories and put yourself forward as an expert for the media
  • Making use of surveys and how they can help you get more media coverage

Key resources

Free 2017 media calendar download

2017 media diary to plan your PR year ahead

My opinion piece on why teaching is harder than journalism for The Independent

Google Surveys

Response Source media relations tool

Podcast episode How to get yourself PR ready for 2017 (episode 111)

Daily Mail story about a chocolate Benedict Cumberbatch

Guardian story about the 89-year-old man who wanted a job

Independent story about a Belfast shop marrying two Henry hoovers

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.