There's now an awareness day/week/campaigns for everything you can possibly think of - from 'World Cancer Day' to 'Jazz Appreciation Week' (yes, really!).

Great hook for a media story, right? Well, maybe. There are now SO many awareness days that some journalists are wary of commissioning stories around them. I've even spoken to journalists/editors who flat out refuse to cover stories hooked on awareness days.

Does these mean you can't use awareness days - or create one of your own - to get press coverage? Not at all. You just have to think creatively. 

Here's what's covered in this episode:

  • What are awareness days are
  • Why they may not be as great a PR opportunity as you might think
  • If you are going to use awareness days to get press coverage, how to do it right
  • What to consider if you want to create your own awareness day

Key resources and links

Lady Dinah's Cat Emporium

We need to talk about miscarriage

Survey Monkey 

Baby Loss Awareness Week 

What to do next

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