There’s now an awareness day/week/campaigns for everything you can possibly think of – from ‘World Cancer Day’ to ‘Jazz Appreciation Week’ (yes, really!).
Great hook for a media story, right? Well, maybe. There are now SO many awareness days that some journalists are wary of commissioning stories around them. I’ve even spoken to journalists/editors who flat out refuse to cover stories hooked on awareness days.
Does these mean you can’t use awareness days – or create one of your own – to get press coverage? Not at all. You just have to think creatively.
Here’s what’s covered in this episode:
- What are awareness days are
- Why they may not be as great a PR opportunity as you might think
- If you are going to use awareness days to get press coverage, how to do it right
- What to consider if you want to create your own awareness day
Key resources and links
What to do next
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