Build Your Audience

Struggling to attract your ideal clients online? 

Here's why your marketing isn't to blame (PLUS what's really going on and how to fix it)

You've tried every online marketing strategy you can think of - but you're still struggling to attract your ideal customers or clients? 

If this sounds like you, there's probably nothing wrong with your product/service. You simply don’t have a big enough audience to attract the number of customers/clients you need. 

Truth: most online sales convert at just 1-2%. 

Which means for every 100 people in your audience, only a small number will actually buy from you. 

So if any of the following applies to you: 

  • You don’t have many followers on social media (and/or much engagement on your posts).
  • You have a website but you're not getting enough traffic (or leads and sales)
  • You're having conversations with prospective customers/clients but they never seem to convert into new business
  • You're publishing regular content e.g. a blog, vlog or podcast - but not enough people know about it
  • Your email list is tiny (or non existent)

...you don't have a sales/marketing problem, you have an AUDIENCE problem. 

The good news is, it’s never too late to start building your online audience (or too early). 

And if you want to speed up your progress, my Build Your Online Audience programme could be exactly what you need. I’ll guide you through the exact steps you need to take to build your online audience - and the order in which you need to take them. You’ll get video tutorials, cheat sheets, checklists and templates to help you along the way. So you don't need to figure out the strategy for yourself - you can just get on with doing it.  

The Build Your Online Audience Programme​

Getting Started With Audience Building

This module will give you a quick start guide to building your online audience, and where this fits into your overall marketing strategy.   You'll also learn practical strategies you need to ensure you're never short of customers/clients while you're building your online audience. 

Content includes:

  • How long it takes to build an online audience
  • What size your online audience needs to be to reach your target sales
  • How to get new customers/clients while you're building your online audience

Includes: Video tutorials, cheat sheets, templates & swipe copy. 

Build Your Online Audience on Social Media

Topics include:

  • How to get more engagement on your social media posts
  • Social selling: how to turn engagement into sales
  • How to generate sales from a Facebook group
  • Attracting more followers on social media
  • How to stay consistent with your content

Includes: Video tutorials, cheat sheets, templates & swipe copy

PLUS Quick Start guides on: Instagram, Facebook, Twitter, LinkedIn and Facebook (perfect if you are new to the platform and trying to figure out how things work). 

Build Your Online Audience with Content Marketing

Topics include:

  • Should you start a blog, vlog or podcast? PLUS how to get started
  • How to find out what kind of content your ideal clients are searching for
  • How to get your content on the first page of Google (SEO basics)
  • How to do keyword research (so you can create the kind of content your ideal clients are looking for)
  • How to actually get people to read your blog/listen to your podcast/watch your YouTube channel

Includes: Video tutorials, cheat sheets, templates & swipe copy

PLUS spotlight classes on: starting a blog, starting a podcast, starting a YouTube channel

Build Your Online Audience through Email Marketing

Topics include:

  • Why you need an email list if you want to increase your sales
  • How to attract people to your email list
  • Creating an email lead magnet to attract new subscribers
  • Nurturing the people on your email list (so you can convert subscribers into sales)
  • Creating an email newsletter people actually look forward to receiving

Includes: Video tutorials, cheat sheets, templates & swipe copy

PLUS you’ll get access to my course on How To Write Awesome Email Copy 

Want to find out more about the Build Your Online Audience Programme and how it can help you? Watch this two minute video. 

This programme will help you:

Build your social media following (so you have more people to sell to)

Feel more confident about ‘putting yourself out there’ (including asking for the sale)

Stay consistent with your content creation (because you’ll have a plan to follow)

Focus on the activities that are actually making you money (and stop wasting time on those that aren’t)

Make more sales (because you’ll have more people to sell to - yay!)

What people say

'I added 1000 new subscribers to my email list and I'm converting them into customers'

I knew I needed to grow my email list – but I wasn’t sure how to get started. Using Janet’s resources helped me create my first lead magnet – a guide for virtual assistants on how to get clients – in a matter of days. Not only have I added 1000 new subscribers to my list, I’ve sold 350 books and launched a membership programme for VAs – all of which was made much easier by having an email list. Catherine Gladwyn Virtual Assistant

“My income has increased 402%".

Before I started working with Janet I was worried my business wouldn’t survive another year. I was having to invest personal funds almost every month to be able to pay expenses and I wasn’t drawing a wage. It was bleak. Since starting to work with Janet, I have not had to invest any personal money into the business. I am now working in profit, employ staff and don’t need to panic about how I will pay the rent. My confidence has grown tenfold, there is a real energy surrounding the business with a loyal customer base that keep coming back for more! In the first quarter from joining my income increased by 44%, in the second quarter it increased by 146%, the third quarter by 182% and the fourth quarter we have so far increased by 402%.
Nadia Newton, founder, Penelope Hope

“I've increased my social media x 10 and I now get enquiries from my website".

Before I started working with Janet I had no enquiries from my website and it wasn’t ranking on Google. Implementing what I learned - plus redesigning my website - means my website now shows up on the first page of Google for my key search terms, which is helping me attract new clients. My social media following has also grown x10. Dara Ford, Women’s tailor and designer

“I’ve added 1900 subscribers to my email list and generated 15k in sales’.

Before I started working with Janet, I was so obsessed with social media I’d neglected email marketing completely. In six months, my email list has grown by 1900 and I can directly track that back to £15k of client bookings. Who knows how much more work I’ll get in the future from people on my list? Thank you Janet – investing time and money with you has made me more confident, inspired and my business is thriving. I’m gone from feeling like I was winging it to a true business owner.
Hel Reynolds, The Comms Creatives

About the creator of this course

Janet Murray is a content marketing expert, author and international speaker.

Over the past five years, she has built a large online audience which has helped her generate passive income from online courses, membership sites and information products

Many of Janet’s clients are looking to build an online audience so they can launch online courses and membership communities. Others are simply looking to attract more leads online (so they don’t have to worry where their next client is coming from).

Janet is the creator of the Media Diary - a content planning tool for coaches, consultants, experts and entrepreneurs.

She also has a popular podcast and blog where she shares practical tips and tactics on audience building.

Wondering what's inside the Build Your Online Audience Programme? Here's a quick three minute tour.

Frequently
Asked Questions

HOW MUCH IS THE COURSE?

£240 (includes learning materials, a weekly group coaching call with me, Facebook community & expert masterclasses). 

WHAT DOES THE COURSE INCLUDE?

Introductory module: Three Audiences

(Level 1) Build Your Audience On Social Media

(Level 2) Build Your Audience Through Content Marketing

(Level 3) Build Your Audience Through Email Marketing 

IS THIS A ‘LIVE’ PROGRAMME OR CAN I WORK THROUGH THE MATERIALS IN MY OWN TIME?

You can work through the materials in your own time. When you buy the course, you also get access to 12 months implementation support, which includes a weekly group coaching call with me, monthly expert masterclasses and a Facebook community. The group coaching calls and expert masterclasses are all recorded - so you don't need to worry if you miss a live session. You do not have to use the implementation support - but it's there for you if you need it. 

HOW LONG WILL IT TAKE ME TO WORK THROUGH THE COURSE?

It's up to you how long you take to work through the materials. But it takes most people at least a year - often longer - to build an online audience. That's why I offer 12 months' free implementation support. 

IS THIS PROGRAMME SUITABLE FOR BOTH PRODUCT AND SERVICE-BASED BUSINESSES?

Yes

DO YOU OFFER REFUNDS?

Please be advised that we don’t offer refunds, so please read the programme description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.

HOW LONG WILL I HAVE ACCESS TO THE MATERIALS?

You will have access to the programme for a year from your purchase date.

After the year is up you will be offered the chance to take a Social Membership which will give you continued access to the course and membership group.

WHAT IF I HAVE ANY QUESTIONS WHEN I’M WORKING THROUGH THE PROGRAMME? 

There is a private Facebook group for people who have purchased the programme, where you can ask questions, and get feedback and assistance

DO I GET LIFETIME ACCESS TO THE MATERIALS?

You will have access to the materials for 12 months from the date of purchase. This is because I want you to take action. If you don't manage to get through them in the first 12 months and/or want to remain part of the Build Your Online Audience community you will be offered the opportunity to renew. 

IS BUILD YOUR ONLINE AUDIENCE A MEMBERSHIP OR A COURSE?

It's a membership programme. This means you can choose to work through the content 'solo'  (with no 'pressure' to be part of the community activities). Or you can choose to take full advantage of the implementation support. Obviously I'd recommend the latter, but that's totally up to you. 

 

 

 

The content planning masterclass for coaches, creatives and entrepreneurs

Pin It on Pinterest