You've tried every marketing strategy you can think of - but nothing seems to be working.
If this sounds like you, there's probably nothing wrong with your product/service.
You simply don’t have a big enough audience to make the sales you need.
Truth: most online sales convert at just 1-2%.
Which means for every 100 people in your audience, only a small number will actually buy from you.
So if any of the following applies to you:
You don’t have many followers on social media (and/or much engagement on your posts).
No-one is reading your blog or watching your videos
Your email list is tiny (or non-existent)
The good news is, it’s never too late to start building your online audience (or too early).
And if you want to speed up your progress, my Build Your Audience membership programme could be exactly what you need.
I’ll guide you through the exact steps you need to take to build your online audience - and the order in which you need to take them. You’ll get video tutorials, cheat sheets, checklists and templates to help you along the way.
The Build Your Audience Programme will help you
1. Build your social media following (so you have more people to sell to)
2. Feel more confident about ‘putting yourself out there’ (including asking for the sale)
3. Stay consistent with your content creation (because you’ll have a plan to follow)
4. Focus on the activities that are actually making you money (and stop wasting time on those that aren’t)
5. Make more sales (because you’ll have more people to sell to - yay!)
What people say
“I’ve added 1900 subscribers to my email list and generated 15k in sales’.
Before I started working with Janet, I was so obsessed with social media I’d neglected email marketing completely. In six months, my email list has grown by 1900 and I can directly track that back to £15k of client bookings. Who knows how much more work I’ll get in the future from people on my list? Thank you Janet – investing time and money with you has made me more confident, inspired and my business is thriving. I’m gone from feeling like I was winging it to a true business owner.
Hel Reynolds The Comms Creatives
'I added 700 new subscribers to my list and I'm converting them into customers'
I knew I needed to grow my email list – but I wasn’t sure how to get started. Using Janet’s resources helped me create my first lead magnet – a guide for virtual assistants on how to get clients – in a matter of days. Not only have I added 700 new subscribers to my list, I’ve sold 350 books and launched a membership programme for VAs – all of which was made much easier by having an email list.
Catherine Gladwyn Virtual Assistant
‘I changed my Facebook page strategy and generated 12k in sales’
I used to find it difficult to get engagement on social media. After following Janet’s advice on increasing Facebook page engagement (without spending on advertising) I generated £12,000 in a month in Facebook Lives sales - more than I had in the previous three months. Subsequent sales have generated between £1000 and £2000 consistently on top of my usual monthly website sales.
Jennifer Hamley Handbag and accessory designer
‘I’ve 10x my social media following and now attract clients through my website.’
Before I started working with Janet had no enquiries from my website and it wasn’t ranking on Google. Implementing what I learned - plus redesigning my website - means my website now shows up on the first page of Google for my key search terms, which is helping me attract new clients. My social media following has also grown x10.
Dara Ford Women’s tailor and designer
About the creator of the programme
Janet Murray is a content marketing expert, author and international speaker.
Many of Janet’s clients are looking to build an online audience so they can launch online courses and membership communities. Others are simply looking to attract more leads online (so they don’t have to worry where their next client is coming from).
Janet is the creator of the Media Diary - a content planning tool for coaches, consultants, experts and entrepreneurs.
She also has a popular podcast and blog where she shares practical tips and tactics on audience building.
LEARNING MODULES INCLUDED
- Creating your content strategy (deciding what to post, where and when)
- How to get social media engagement
- Social selling (how to make sales on social media)
- How to create video content for social media
- Running a successful online community
Plus spotlight classes on: Instagram, Facebook, Twitter, LinkedIn and Facebook Live
- Creating your content strategy (deciding what to publish, where and when)
- How to get your content on the first page of Google (SEO basics)
- How to do keyword research (so you can create the kind of content your ideal clients are looking for)
- How to actually get people to read your blog/listen to your podcast/watch your YouTube channel
Plus spotlight classes on: starting a blog, starting a podcast, starting a YouTube channel
- Getting started with email list building
- Developing an idea for an email lead magnet
- Creating an email lead magnet
- Creating a simple landing page for your lead magnet
- How to promote your lead magnet
PLUS you’ll get my 3 Audiences course, which will give you the practical strategies you need to ensure you always have enough clients – even when you’re going through that often painful experience of building your online audience.
Frequently asked questions
HOW MUCH IS THE PROGRAMME?
£36+VAT per month for the launch period only. Normal price will be £47+VAT per month.
£360+VAT per year (includes small group induction call with Janet). Normal price will be £470+VAT per annum.
HOW LONG WILL I NEED TO STAY ON THE PROGRAMME?
To be successful, you are advised to stay on the programme for at least 12 months.
WHAT DOES THE PROGRAMME INCLUDE?
Introductory course: Three Audiences
(Level 1) Build Your Audience On Social Media
(Level 2) Build Your Audience Through Content Marketing
(Level 3) Build Your Audience Through Email Marketing
IS THIS A ‘LIVE’ PROGRAMME OR CAN I WORK THROUGH THE MATERIALS IN MY OWN TIME?
Aside from the weekly coaching calls and monthly masterclasses, there are no ‘live’ modules of the Build Your Audience programme. You can work through the materials in your own time.
IS THIS COURSE SUITABLE FOR BOTH PRODUCT AND SERVICE-BASED BUSINESSES?
DO YOU OFFER REFUNDS?
Please be advised that we don’t offer refunds, so please read the programme description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.
IS THIS PROGRAMME INCLUDED IN YOUR MEMBERSHIP COMMUNITY?
Yes this programme is included in the Love Marketing Membership. This is now closed to new members.
HOW LONG WILL I HAVE ACCESS TO THE MATERIALS?
You will have access to the programme for a year from your purchase date (if you buy an annual membership). If you go for the monthly option, you’ll have access to the materials as long as you’re a paid up member.
WHAT IF I HAVE ANY QUESTIONS WHEN I’M WORKING THROUGH THE PROGRAMME?
There is a private Facebook group for people that have purchased the programme, where you can ask questions, get feedback and assistance.