Need to build an online
audience for your business?
You’re in the right place
If you’re like many of the businesses I work with, your world - and your business - has been turned upside down overnight, as a result of the COVID-19 crisis.
If you can continue to do business online safely, you absolutely should be doing so - both for the health of your own business and the wider economy.
But as you may have discovered, if you don’t have an online audience i.e. you don’t have many social media followers and/or email subscribers, it can be difficult to attract your ideal customers/clients online. Or at least enough of them to generate the kind of income you need right now.
More social media followers, more engagement and more sales - in just 90 days
It takes most people at least a year to build an engaged online audience. But with focused effort - and the right strategies - you can make HUGE progress in just 90 days. More social media followers, more engagement with your content and more email subscribers...all of which will lead to more sales.
This is why I’ve decided to take my signature online programme Build Your Online Audience and teach it live between 7 April and 22 June 2020. I’ve also re-opened the monthly payments, which means you can start your audience-building journey for just £36.
I’ll be teaching a live class every Tuesday at midday (BST) (if you can’t attend live, you’ll get the recording to watch in your own time). There will be ‘homework’ to complete each week, a weekly group coaching call and a dedicated Facebook group, so you’ll have all the support you need to succeed.
And, after you ‘graduate’ from the programme, you’ll get implementation support (including weekly group coaching calls and monthly masterclasses) to support you as you continue to grow your audience
By the end of the Build Your Online Audience Programme you’ll have:
More social media followers
More engagement on your content
More email subscribers
All of which will add up to more sales.
If you don’t have much of a presence on social media right now and/or an email list...please don’t panic! We’ll cover all of that in the programme.
Want to find out more about the Build Your Online Audience Programme and how it can help you? Watch this two minute video.
How the Build Your Online Audience Programme can help:
More social media followers
+
More engagement on your content
+
More email subscribers
=
more sales
In the Build Your Online Audience programme, you’ll learn how to:
✔️Nail your niche (so you can build the perfect audience for your products/services)
✔️Develop your brand voice guidelines (so you know exactly what to say about your business - and how to say it)
✔️Create your visual brand style sheet (so your content is consistent and super stylish)
✔️Pick your platforms (so you don’t have to be everywhere on social media and online 24/7)
✔️Create addictive content that helps you attract followers and fans...and keeps them coming back for more
✔️Create a 90 day content plans (so you can stay consistent and never get stuck for ideas again)
Bonus classes on: Facebook, LinkedIn, Twitter, Instagram, Pinterest, Podcasting, YouTube...
✔️Create an irresistible email lead magnet (so you start growing your list). This includes how to figure out all the techie stuff
✔️ Write unforgettable emails (that your subscribers actually look forward to receiving)
✔️ Turn your email subscribers into buyers (without feeling all spammy & selly)
Want to know exactly what’s included in each class? Check out the course outline below.
Imagine what your business would look like if you had a steady stream of customers/clients from the content you’re publishing on social media and elsewhere? If you could send out an email and make sales….at any time? If people were approaching YOU to find out how they can hire you and/or buy your products? (Rather than you having to send awkward emails/messages).
That’s what having an online audience can do for you.
Standard
per year
Standard
per month
premium
per year
premium
per month
Advanced Masterclass topics include:
How to create and launch an online course, how to create a coaching/consultancy package, how to launch your own planner, how to launch your own playbook, how to plan, sell and host your own online masterclass, how to turn your in-person services into online offerings. There are 12 in the current library, with a new one added each month. This represents a huge saving overall.
What people say
“I've generated 42k in sales”
When we returned to the UK after travelling for a few months my business was really struggling. I hired a marketing consultancy at great expense on the understanding that they would help me identify my ideal customer and implement a strategy that would reinvigorate my business. £15,000 later nothing had changed. It was then that I signed up to Janet’s Build Your Online Audience programme. Almost immediately work began to come in again. Following Janet’s strategies generated approximately £42K of revenue within the first six months which was not in my pipeline before I began the programme, and I began to really understand how to use social media (LinkedIn in my case) to build my audience and win new business. With the recent Covid-19 crisis I have also been able to quickly pivot my business based on what I’ve learnt and am now generating a brand new source of income during this period.
Blaire Palmer, leadership and development coach
“I've generated 12k from online sales”
Before I started working with Janet I was giving away lots of free PR advice via my blog and Facebook group. And when I did do paid PR consultancy, it was generally in person, which meant I had to travel. I wasn’t sure how to price myself but Janet helped me see the value I was giving to people and helped me package up my skills to create online products. With Janet's support, I’ve created a range of offerings I deliver online including a 1-2-1 coaching, an online Power Hour and in the last year I’ve created three online courses. It's early days - and I'm still growing my online audience - but this has already generated around £12k in income. The fact I can deliver this all from my home office (or wherever I happen to be at the time) makes it super flexible and allows me to help more people.
Rachel Spencer, Publicity for Pet Business Owners
“My income has increased 402%".
Before I started working with Janet I was worried my business wouldn’t survive another year. I was having to invest personal funds almost every month to be able to pay expenses and I wasn’t drawing a wage. It was bleak. Since starting to work with Janet, I have not had to invest any personal money into the business. I am now working in profit, employ staff and don’t need to panic about how I will pay the rent. My confidence has grown tenfold, there is a real energy surrounding the business with a loyal customer base that keep coming back for more! In the first quarter from joining my income increased by 44%, in the second quarter it increased by 146%, the third quarter by 182% and the fourth quarter we have so far increased by 402%.
Nadia Newton, founder, Penelope Hope
your 90 day plan to build your ONLINE audience
Click the arrows to see what is included in each session:
- What is an effective niche?
- Finding the right niche for your business (or refining the one you have)
- How to talk/write about your niche (so people actually understand what you do)
- What is brand voice (and why does it matter)?
- How the language you use in your marketing can help/hinder your audience growth
- How to create brand voice guidelines
- Why your visual brand identity matters
- Colour and font psychology and the vital role it plays in building your brand
- How to create a visual brand style sheet
No live class this week. You’ll need time to implement what you’ve learned. Although you will be able to ask questions in our weekly Office Hour (Monday 11am/4pm BST).
- Why you don’t need to build an audience on every single online platform
- How to choose which content platforms are right for your business (i.e. blog, podcast, YouTube)
- How to choose which social media platforms are right for your business
- What kind of content should you be publishing and how often
- How understanding behavioural psychology can help you create content that’s more addictive than your favourite Netflix series
- How to create 90 days worth of content in a morning
- What kind of social media content should you be publishing and how often
- The science behind viral content and how this can help you plan and create compelling social media content
- How to get more likes, followers and shares - and keep your followers coming back for more
No live class this week. You’ll need time to implement what you’ve learned. Although you will be able to ask questions in our weekly Office Hour (Monday 11am/4pm BST).
- Why you need an email list (hint: it’s all about the money)
- How to start building your email list (including the essential tech you need)
- Staying on the right side of the law with your email marketing (aka GDPR)
- How to create a compelling email lead magnet that will help you get more email subscribers
- The science that explains why some lead magnets e.g. polls and quizzes work better than others
- Zillions of ways to promote your email lead magnet so you can grow your list - fast
- The psychology of email marketing, including how to get inside peoples’ minds - so you can turn subscribers into buyers
- How to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving
- Advanced strategies for growing your email list
No live class this week. Instead, we’ll have a live Q & A session and plan out your next 90 days of audience growth.
Why work with me?
Over the past five years I’ve built an engaged online audience. This includes:
✔️35k monthly podcast listeners
✔️15k email list
✔️25k Twitter followers
✔️15k Instagram followers
✔️10k Facebook following
✔️ 12k LinkedIn connections
This has allowed me to generate income almost exclusively from online coaching/consultancy, online courses, membership programmes, digital and physical products - generating over a million pounds in sales. And because pretty much everything I do can be safely delivered online, my business has so far not been interrupted by the current COVID-19 crisis.
Over the past five years I’ve helped hundreds of online business owners build an online audience…and I’d love to help you to do the same.
Frequently
Asked Questions
HOW MUCH IS THE PROGRAMME?
Standard £240 (annual) £36 (monthly)
Premium £440 (annual) £66 (monthly)
WHAT DOES THE PROGRAMME INCLUDE?
Standard: 16 + hours of tuition (attend live or watch the recordings), weekly online group coaching with me (including Q & A), cheat sheets, checklists, swipe files (sample copy) plus Facebook community for ongoing support
Premium: All of the above PLUS access to my full library of advanced masterclasses (each usually priced individually at £42). Includes: how to create and launch an online course, how to create a coaching/consultancy package, how to launch your own planner, how to launch your own playbook, how to plan, sell and host your own online masterclass, how to turn your in-person services into online offerings. There are 12 in the current library, with a new one added each month. This represents a huge saving overall.
IS THIS A ‘LIVE’ PROGRAMME OR CAN I WORK THROUGH THE MATERIALS IN MY OWN TIME?
Between April 7 and June 22 I will be teaching the classes live, every Tuesday at midday (although you do not have to attend live) using the video conferencing software Zoom. However, you are welcome to work through the materials in your own time. As long as you are part of the programme, you also get access to implementation support, which includes a weekly group coaching call with me, monthly expert masterclasses and a dedicated Facebook community.
IS THIS PROGRAMME SUITABLE FOR BOTH PRODUCT AND SERVICE-BASED BUSINESSES?
Yes
DO YOU OFFER REFUNDS?
Please be advised that we don’t offer refunds, so please read the programme description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.
HOW LONG WILL I HAVE ACCESS TO THE MATERIALS?
You will have access to the programme for a year from your purchase date if you purchase annually. If you have a monthly membership, you will have access to them as long as you are making payments. If you a miss a payment, you will immediately lose access to the materials.
After the year is up you will be offered the chance to renew your membership, which will give you continued access to the course, membership group and monthly expert masterclasses.
CAN I UPGRADE FROM MONTHLY MEMBERSHIP TO ANNUAL MEMBERSHIP?
Yes, if you join as a monthly member and would like to switch to annual membership at any point, then we will make the transition for you. You will have a full years membership from the date you make the switch.
WHAT IF I HAVE ANY QUESTIONS WHEN I’M WORKING THROUGH THE PROGRAMME?
There is a private Facebook group for people who have purchased the programme, where you can ask questions, and get feedback and assistance
DO I GET LIFETIME ACCESS TO THE MATERIALS?
You have access to the materials for the period of your membership.
IS BUILD YOUR ONLINE AUDIENCE A MEMBERSHIP OR A COURSE?
It's a membership programme. This means you can choose to work through the content 'solo' (with no 'pressure' to be part of the community activities). Or you can choose to take full advantage of the implementation support. Obviously I'd recommend the latter, but that's totally up to you.
