Build your online audience
(without ever buying another course AGAIN)
Do you feel overwhelmed by all the content you need to create to build your online business?
Are you tired of creating social media content that doesn’t get the attention (or sales) it deserves?
Has your confidence been knocked by a failed launch or poor sales?
Do you feel as if everyone else has it all figured out except you?
Let me take the guesswork out of building your online audience (and your business) so you can attract your ideal clients/customers, run your business with more ease and make the money you deserve
Whether you’ve been in business for years or are starting from scratch, there is an easier way to build your online audience (and your business).
No more
✔️ Feeling guilty because you struggle to stick to a consistent content plan
✔️ Wasting time creating content that doesn’t get the attention (or sales) it deserves
✔️ Wondering whether your clients are even ON the platforms you’re posting on
✔️ Worrying about not making enough money in your business
Instead you’ll have:
- Proven audience building strategies
- Easy-to-follow templates for content creation/planning
- A clear roadmap to follow to build your online audience (and your business)
- Support and accountability to ensure you actually implement what you’re learning
Build Your Online Audience will help you
- Pick the right content platform (s) to grow your audience
- Create 'stand out' content that will attract your ideal customers/clients
- Grow your email list
All of which will add up to more sales.
If you don’t have much of a presence on social media right now and/or an email list…there’s no need to worry. We’ll cover all of that in the programme.
Why work with me?
Over the past five years, I've helped thousands of business owners to build their online audience and make the money they deserve - using the strategies I used to build a large audience of my own.
This has helped me build a multi six figure online business, selling digital products (including Ebooks, online courses and membership sites). And launch a physical product – the Social Media Diary Owner & Planner, which has sold thousands of copies, all over the world.
I don’t just talk about audience building. I’m out there, building my own, every single day. Which means I’m not teaching other peoples’ theories. The strategies I share are based on solid research and testing – both on platforms that have been around for years like Facebook and YouTube – and newer ones like TikTok and Clubhouse. `
Which means you get proven strategies (tested with both product and service-based businesses).
Here are the kinds of results Build Your Online Audience members have achieved:
• Sally: a former accountant, who has generated thousands from sales on online masterclasses and coaching
• Puvan: candle business founder, who has taken income from her side hustle from £0 to 1k a month
• Wendy: who has doubled the income from her health coaching business
• Geraldine: grew an Instagram following for her photography business and is now fully booked from April
• Fin: launched a new clothing brand (after sales for her formal dress company dried up
That’s what having an online audience can do for you.
Don't take my word for it....here's what our members have to say
(click on the video to watch)
'I've launched my online course and an made an additional 12k'
'I've transformed my business & sold more courses'
Who is the Build Your Online Audience programme for?
- Service-based based businesses (including hospitality)
- Product-based businesses
- Online business
- Offline businesses
- New businesses
- Established businesses
- Freelancers/sole traders
- Solopreneurs/entrepreneurs
- Small/Medium sized businesses
- Colleges/universities
- Charities
Need more reassurance? Here’s a list of some of the kinds of businesses I’ve helped with audience building.
Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hair stylists, jewellery designers.
Don't take my word for it....here's what my members have to say
(click on the videos to watch)
I now make £1k a month in online sales
I got 500 super engaged followers in a few weeks
Why the Build Your Online Audience programme is different
to other membership programmes out there
Perhaps you’ve bought online courses before you haven’t completed (or maybe even started) and you’re worried about wasting more time/money.
This is TOTALLY understandable (we’ve all been there!).
If this is the case, you can take advantage of our Get It Done sessions sessions.
Here’s how they work:
Get It Done sessions are focused co-working sessions where you get on a Zoom call with up to six other members for 45 mins to get a specific task/set of tasks done.
At the beginning of the call, you type in the chat what you’re going to get done …and then you crack on and do it. At the end of the call, you unmute and share what you got done.
Which gives you the accountability to get it done.
What members say about the Get It Done sessions
Our dedicated mindset mentor Osmaan Sharif is on hand to help you deal with procrastination, perfectionism, Imposter syndrome (and other mindset issues that can block your progress). His quarterly goal-setting sessions and monthly mindset check-ins will keep you on track with your goals.
Want to find out more about the Build Your Online Audience Programme and how it can help you?
Click on this short video to find out more
Choose your level of membership
PREMIUM
THE BUILD YOUR ONLINE AUDIENCE PROGRAMME-
16 + hours of tuition (attend live or watch the recordings) -
Expert masterclasses on getting started with Instagram, LinkedIn, Twitter & Facebook (worth £264)
-
Get it Done productivity sessions (worth £500)
-
Weekly online group coaching with me (including Q & A)
(worth £1k)
-
Cheat sheets, checklists, swipe files (sample copy)
-
Daily support from myself and my team in our dedicated Facebook community (worth £1k)
-
Library of advanced masterclasses (worth over £1k)
-
Getting Started With Podcasting course (worth £297)
-
Instagram Success Academy course (worth £597)
-
Getting Started with Pinterest course (worth £297)
-
Getting Started with YouTube course (worth £297)
-
Facebook ads course (worth £297)
-
Blogging Success course (worth £297)
-
Live Video course (worth £297)
-
Canva course - January 2021 (worth £297)
-
Chatbot marketing - July 2021 (worth £297)
-
Facebook groups - August 2021 (worth £297)
-
BONUS COURSE How to create awesome sales copy (worth £397)
PREMIUM MONTHLY
THE BUILD YOUR ONLINE AUDIENCE PROGRAMME-
16 + hours of tuition (attend live or watch the recordings) -
Expert masterclasses on getting started with Instagram, LinkedIn, Twitter & Facebook (worth £264)
-
Get it Done productivity sessions (worth £500)
-
Weekly online group coaching with me (including Q & A)
(worth £1k)
-
Cheat sheets, checklists, swipe files (sample copy)
-
Daily support from myself and my team in our dedicated Facebook community (worth £1k)
-
Library of advanced masterclasses (worth over £1k)
-
Getting Started With Podcasting course (worth £297)
-
Instagram Success Academy course (worth £597)
-
Getting Started with Pinterest course (worth £297)
-
Getting Started with YouTube course (worth £297)
-
Facebook ads course (worth £297)
-
Blogging Success course (worth £297)
-
Live Video course (worth £297)
-
Canva course - January 2021 (worth £297)
-
Chatbot marketing - July 2021 (worth £297)
-
Facebook groups - August 2021 (worth £297)
-
BONUS COURSE How to create awesome sales copy (worth £397)
It’s never too late to start to build your online audience….
or too early.
What matters is that you start today
Don't take my word for it....here's what our members have to say
(click on the video to watch)
'I've doubled my income'
'I'm taking Christmas off for the first time EVER'
What's included in build your ONLINE audience
Build Your Online Audience
Weekly group coaching
Advanced masterclasses
A new/updated class taught live every month. REPLAYS AVAILABLE IF YOU CAN'T ATTEND LIVE.
NEW FOR 2021 Osmaan Sharif - Mindset Mentor
Get It Done sessions
Publications Library
LIVE CLASSES (AVAILABLE ON PLAYBACK)
Click the arrows to see what is included in each session:
- What is an effective niche?
- Finding the right niche for your business (or refining the one you have)
- How to talk/write about your niche (so people actually understand what you do)
- What is brand voice (and why does it matter)?
- How the language you use in your marketing can help/hinder your audience growth
- How to create brand voice guidelines
- Why your visual brand identity matters
- Colour and font psychology and the vital role it plays in building your brand
- How to create a visual brand style sheet
No live class this week. You’ll need time to implement what you’ve learned. Although you will be able to ask questions in our weekly Office Hour (Monday 11am/4pm BST).
- Why you don’t need to build an audience on every single online platform
- How to choose which content platforms are right for your business (i.e. blog, podcast, YouTube)
- How to choose which social media platforms are right for your business
- What kind of content should you be publishing and how often
- How understanding behavioural psychology can help you create content that’s more addictive than your favourite Netflix series
- How to create 90 days worth of content in a morning
- What kind of social media content should you be publishing and how often
- The science behind viral content and how this can help you plan and create compelling social media content
- How to get more likes, followers and shares – and keep your followers coming back for more
No live class this week. You’ll need time to implement what you’ve learned. Although you will be able to ask questions in our weekly Office Hour (Monday 11am/4pm BST).
- Why you need an email list (hint: it’s all about the money)
- How to start building your email list (including the essential tech you need)
- Staying on the right side of the law with your email marketing (aka GDPR)
- How to create a compelling email lead magnet that will help you get more email subscribers
- The science that explains why some lead magnets e.g. polls and quizzes work better than others
- Zillions of ways to promote your email lead magnet so you can grow your list – fast
- The psychology of email marketing, including how to get inside peoples’ minds – so you can turn subscribers into buyers
- How to write compelling email marketing copy – including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving
- Advanced strategies for growing your email list
No live class this week. Instead, we’ll have a live Q & A session and plan out your next 90 days of audience growth.
Want to see inside the membership?
Got a question?
You don’t have to! Getting a return on investment is NOT about how much you ‘use’ the resources i.e. how often you log into the membership area, how many live calls you attend, how many classes you watch. In fact that can actually be a form of procrastination!). Some members have generated hundreds of pounds worth of income from watching ONE class (£42k in one case) and I doubt they’d say they didn’t get value for money. So for best results, look at the resources you need – when you need them.
Then what are you waiting for? If you don’t build an audience for your product/service now…when it’s time to launch, you won’t have anyone to sell it to!
Just because you tried something and it didn’t work, that doesn’t mean it never will. I joined and left five gyms before I found one that suited me (and an exercise habit that stuck). And I’ve seen exactly the same thing happen with Build Your Online Audience members. With the right guidance – and accountability and support (which you’ll get in spades in the Build Your Online Audience programme) you can make it happen. So don’t write yourself off just yet please!
Wrong. If you need to build an online audience and/or you want accountability and support to get it done, Build Your Online Audience can help – regardless of whether you’ve been in business for two weeks, two years or twenty years. And having a successful business doesn’t mean you have a successful ONLINE business – which is why we have everything from beginners to six and seven figure business owners inside the programme.
Build Your Online Audience is suitable for product-based business owners. The audience building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based business. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my 2020 Social Media Diary & Planner.
Need some more reassurance? Here is a list of some of the product-based business owners in the Build Your Online Audience programme: Hand-made jewellery, clothing, activewear, dance costumes, vegan handbags, subscription boxes, personalised baby/toddler gifts, recipe and meal kits, skincare and makeup products, books/planners, yoga wear and accessories
So when IS the right time? It takes a least a year to build an engaged online audience. So if you don’t invest in building your online audience now, a year down the line you’ll be in exactly the same position as you are now. Is that really what you want for yourself and your business?
We don’t just give you the learning resources – we provide accountability and support to help you use them – including live classes, Get It Done co-working sessions PLUS quarterly goal-setting and monthly check-ins with mindset mentor Osmaan Sharif.
Some of the masterclasses included in the programme
- How to launch a playbook (Ebook) for your business
- How to launch an online course (or rescue one that bombed)
- How to launch a membership
- How to create an effective email nurture sequence
- Facebook group engagement masterclass
- How to generate passive income in your business
- LinkedIn Strategy Masterclass
- How to create a coaching/consultancy package
- How to create a launch plan for a new product/service
- How to write social media posts that sell
- How to launch a planner for your industry
- How to plan sell and host a masterclass
- Offline to Online (how to turn in your in-person services into online offerings)
- The Copy Fix
- How to Write Delightful Emails
Imagine what your business would look like if you had a steady stream of customers/clients from the content you’re publishing on social media and elsewhere?
If you could send out an email and make sales….at any time? If people were approaching YOU to find out how they can hire you and/or buy your products? (Rather than you having to send awkward emails/messages).
That’s what having an online audience can do for you.
What people say
"I’m posting on Instagram regularly and have created an email lead magnet "
Before I joined the Build Your Online Audience programme I was frustrated because my audience wasn't growing as fast as I wanted it to and I had no strategy. As I run my vegan handbag business alongside a day job, it was also a struggle to stay consistent with my content at times. Now I'm posting on Instagram regularly and with intention, and have created an email lead magnet so I can start growing my email list. I like the fact the classes are taught live - it's great for accountability.
Meeta Bhatt, founder, Story Eighty One
"I've added 2k Instagram followers and built a strong mailing list"
Before I joined the Build Your Online Audience programme I wasn't sure where to start with building an audience for my new business selling activewear for pregnant and new mums. I'll launch next week with 2000 Instagram followers and a strong mailing list. I've also forged relationships with key influencers to help promote my products. Without the programme, I'd have launched with nothing. I'd have been paying an agency to do this for me otherwise - which means I've saved loads.
Claire Gleave, Natal Active
“I've generated 24k from online sales”
Before I started working with Janet I was giving away lots of free PR advice via my blog and Facebook group. And when I did do paid PR consultancy, it was generally in person, which meant I had to travel. I wasn’t sure how to price myself but Janet helped me see the value I was giving to people and helped me package up my skills to create online products. With Janet's support, I’ve created a range of offerings I deliver online including a 1-2-1 coaching, an online Power Hour, three online courses and a membership programme. It's early days - and I'm building this as a side hustle - but this has already generated around £24k in income. The fact I can deliver this all from my home office (or wherever I happen to be at the time) makes it super flexible and allows me to help more people.
Rachel Spencer, Publicity for Pet Business Owners
“My income has increased 402%".
Before I started working with Janet I was worried my business wouldn’t survive another year. I was having to invest personal funds almost every month to be able to pay expenses and I wasn’t drawing a wage. It was bleak. Since starting to work with Janet, I have not had to invest any personal money into the business. I am now working in profit, employ staff and don’t need to panic about how I will pay the rent. My confidence has grown tenfold, there is a real energy surrounding the business with a loyal customer base that keep coming back for more! In the first quarter from joining my income increased by 44%, in the second quarter it increased by 146%, the third quarter by 182% and the fourth quarter we have so far increased by 402%.
Nadia Newton, founder, Penelope Hope
I took my business online and increased my revenue
Covid-19 took away 95% of my business overnight but with the support and guidance of Janet and other members of the Build Your Online Audience programme (who I get to brainstorm with on the weekly group coaching call - aka Office Hour), I was able to knuckle down and focus on the parts of my business that generate revenue.
I moved my business online and have been running live-streamed fitness classes since March. I have a full PT client base (with a waiting list) and have been able to generate more income in the last three months than I did in six months prior.
Mel Bridger, Personal Trainer & Fitness Business Owner
Choose your level of membership
PREMIUM
THE BUILD YOUR ONLINE AUDIENCE PROGRAMME-
16 + hours of tuition (attend live or watch the recordings) -
Expert masterclasses on getting started with Instagram, LinkedIn, Twitter & Facebook (worth £264)
-
Get it Done productivity sessions (worth £500)
-
Weekly online group coaching with me (including Q & A)
(worth £1k)
-
Cheat sheets, checklists, swipe files (sample copy)
-
Daily support from myself and my team in our dedicated Facebook community (worth £1k)
-
Library of advanced masterclasses (worth over £1k)
-
Getting Started With Podcasting course (worth £297)
-
Instagram Success Academy course (worth £597)
-
Getting Started with Pinterest course (worth £297)
-
Getting Started with YouTube course (worth £297)
-
Facebook ads course (worth £297)
-
Blogging Success course (worth £297)
-
Live Video course (worth £297)
-
Canva course - January 2021 (worth £297)
-
Chatbot marketing - July 2021 (worth £297)
-
Facebook groups - August 2021 (worth £297)
-
BONUS COURSE How to create awesome sales copy (worth £397)
PREMIUM MONTHLY
THE BUILD YOUR ONLINE AUDIENCE PROGRAMME-
16 + hours of tuition (attend live or watch the recordings) -
Expert masterclasses on getting started with Instagram, LinkedIn, Twitter & Facebook (worth £264)
-
Get it Done productivity sessions (worth £500)
-
Weekly online group coaching with me (including Q & A)
(worth £1k)
-
Cheat sheets, checklists, swipe files (sample copy)
-
Daily support from myself and my team in our dedicated Facebook community (worth £1k)
-
Library of advanced masterclasses (worth over £1k)
-
Getting Started With Podcasting course (worth £297)
-
Instagram Success Academy course (worth £597)
-
Getting Started with Pinterest course (worth £297)
-
Getting Started with YouTube course (worth £297)
-
Facebook ads course (worth £297)
-
Blogging Success course (worth £297)
-
Live Video course (worth £297)
-
Canva course - January 2021 (worth £297)
-
Chatbot marketing - July 2021 (worth £297)
-
Facebook groups - August 2021 (worth £297)
-
BONUS COURSE How to create awesome sales copy (worth £397)
Frequently Asked Questions
HOW MUCH IS THE PROGRAMME?
Full Janet Murray Experience £1097
Premium £997
Premium Monthly £97 ( ts & cs apply)
WHAT DOES THE PREMIUM PROGRAMME INCLUDE?
16 + hours of tuition (attend live or watch the recordings), weekly online group coaching with me (including Q & A), cheat sheets, checklists, swipe files (sample copy) plus Facebook community for ongoing support.
PLUS access to my full library of advanced masterclasses (each usually priced individually at £97). Includes: how to create and launch an online course, how to create a coaching/consultancy package, how to launch your own planner, how to launch your own playbook, how to plan, sell and host your own online masterclass, how to turn your in-person services into online offerings. There are 12 in the current library, with a new one added each month. This represents a huge saving overall.
Full JME Experience 2021: All of the above plus my 2021 Sorted Club & Social Media diary and planner
IS THIS A ‘LIVE’ PROGRAMME OR CAN I WORK THROUGH THE MATERIALS IN MY OWN TIME?
Between January and March 2021 I will be teaching the classes live, every Tuesday at midday (although you do not have to attend live) using the video conferencing software Zoom. However, you are welcome to work through the materials in your own time. As long as you are part of the programme, you also get access to implementation support, which includes a weekly group coaching call with me, monthly expert masterclasses and a dedicated Facebook community.
IS THIS PROGRAMME SUITABLE FOR BOTH PRODUCT AND SERVICE-BASED BUSINESSES?
Yes
DO YOU OFFER REFUNDS?
Please be advised that we don’t offer refunds, so please read the programme description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.
HOW LONG WILL I HAVE ACCESS TO THE MATERIALS?
You will have access to the programme for a year from your purchase date if you purchase annually. If you choose to spread the cost over four quarterly payments you must make all four payments i.e. it’s not a ‘quarterly’ membership.
After the year is up you will be offered the chance to renew your membership, which will give you continued access to the course, membership group and monthly expert masterclasses.
WHAT IF I HAVE ANY QUESTIONS WHEN I’M WORKING THROUGH THE PROGRAMME?
There is a private Facebook group for people who have purchased the programme, where you can ask questions, and get feedback and assistance
DO I GET LIFETIME ACCESS TO THE MATERIALS?
You have access to the materials for the period of your membership.
IS BUILD YOUR ONLINE AUDIENCE A MEMBERSHIP OR A COURSE?
It’s a membership programme. This means you can choose to work through the content ‘solo’ (with no ‘pressure’ to be part of the community activities). Or you can choose to take full advantage of the implementation support. Obviously I’d recommend the latter, but that’s totally up to you.