Blog

Do you think journalists only want to cover negative stories? Read this...

  Raise your hand if you’ve ever said something like this: ‘Journalists only ever cover negative stories.’ ‘Journalists aren’t interested in our good news stories. I don’t know why I bother.’   ‘Journalists are only interested in reporting on bad stuff that’s happening in the world.’ If you’re reading this blog post, I’d put money... READ MORE

How to write a blog post every day (21 tips to get you started)...

If writing is part of your job, you’ll know that you can’t wait for inspiration to strike. To get that press release or article done you just have to sit down and write - even when you’re feeling stuck, stale or just short on good ideas. But when it comes to blogging too many people... READ MORE

49 words you should avoid in your press releases...

If you’ve been following this blog for a while you’ll know I often talk about making every word work for its place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own organisation, product or service, it’s... READ MORE

Pin It on Pinterest