events

Eight common concerns about attending Your Year In PR

Thinking about attending Your Year in PR but can’t make up your mind? I get it.

It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop.

It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget for travel, accommodation, food - and time spent away from your business. So you need to be sure you’ll get a return on your investment.

With that in mind, here are some of the most common concerns small business owners raise about attending Your Year in PR - and the advice I offer.

If you’re not familiar with the event, Your Year in PR is a media planning masterclass. It’s your chance to dedicate a day planning out the content for your blog/vlog (if you have one), social media, email marketing and press activities for the whole of 2018. You’ll learn strategies you can use to generate ideas, re-purpose content and schedule well ahead of time - so you’ll never be stuck for ideas again. If you want to create content that attracts more likes, comments and shares, you can stay on for a second day of training that focuses on creating shareable content that will help you make more sales in your business

Concern 1: ‘I can’t afford it ’

Some prospective delegates tell me they love the idea of the event - and would attend if they could - but can’t afford it.

My advice

If this sounds like you, the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’

If you’re reading this post, you’re an entrepreneurial sort. So if you really want to attend an event, I believe you’ve got what it takes to figure out how to get yourself there. Here’s a list of ten things you can try to raise the money to attend a live event.

Try them and let me know how you get on.

Concern 2: ‘I can’t afford to take time away from my business’

Some prospective delegates tell me they love the idea of the event - and think it could be really beneficial - but can’t spare the time away from their business. This is particularly common in product-based business owners, who are often at their busiest in the run up to Christmas.

My advice

Are you really so busy that you can’t spare a day to invest in the long-term health of your business?  Could you put in a few extra hours on a weekend or in the evenings to make up the time - or outsource some tasks that would free you up to attend?

It’s great to be busy, but if you’re firefighting at the expense of promoting your business, in a few months time, you may find you’re short on clients.

When you run a seasonal business, it’s easy to tell yourself that quieter periods are the norm - but it doesn’t have to be the way. Taking time out for some strategic PR planning could help ensure you’re busy all year round - not just at Christmas.

Concern 3: ‘I’m afraid I won’t have time to implement what I learn’

A common concern I hear from owners of prospective delegates is that they won’t get time to implement everything they’ve learned.

My advice

Taking some time out of your normal routine is bound to leave you buzzing with ideas. But once you’re back at your desk, there’s a risk you’ll get bogged down in the day-to-day running of your business and not put into practice what you’ve learned.

Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the event ) to reflect on what you’ve learned and make a plan to put it into action.

If you come along to Your Year in PR, you’ll also be invited to take part in a live follow-up call with me in January 2018, which will give you accountability and a chance to ask questions about what you’ve learned.  

Concern 4: ‘I sell products rather than offer a service.’

Some prospective delegates tell me they don’t think the event is right for them because they run a product-based business.

My advice

If you’re selling products online, you need to be publishing regular content - ideally on a blog/vlog, on social media and via email - so you can build relationships with prospective customers and attract them to your website (or wherever you’re selling your products). Creating a content schedule - so you know what you’re going to publish, when and where - will keep you consistent, accountable and ensure you never run out of ideas. It will also save you tons of time.

Concern 5: ‘It’s not the right time for me’

Something I hear a lot from prospective delegates is: ‘I love the idea of this event but I don’t think it’s the right time for me. I’m too busy working on my website/I’m building up my client base/I’m not ready to be the face of my business.’

My advice:

A bit of tough love: if you’re selling your products/services online you need to be publishing regular content - ideally on a blog/vlog, on social media and via email - so you can have conversations with prospective customers and attract them to your website. So if now’s not the right time to focus on your content strategy - and make sure this actually happens in 2018 - when will be?

If you’re too busy working in your business to take time out to work on your business I can pretty much guarantee that this time next year you’ll be in exactly the same position as you are right now - wondering where your next customer or client will be coming from. Do you really want to leave it a year to start making positive changes in your business?

Concern 6: ‘I’m worried the content/delegates aren’t a good fit for me’

Some prospective delegates say they love my content - and the Soulful PR community - but they’re not sure if the content/delegates will be a good fit for them.

My advice:

I’ve tried to give as much information as I can on the sales page - including a list of who I the event is right for (and who I think it isn’t). If you have any other questions...just ask!

It’s really not in my interest to have you at the event if it’s not a good fit for you. I want everyone who comes to have a great experience and I certainly don’t want you to leave negative feedback (!) so if it’s not a good fit for you, I’ll tell you straight. So please feel free to share you concerns and ask anything you like. Email me on [email protected] and I’ll get straight back to you.

Concern 7: ‘I’m worried it won’t work for me’

Some prospective delegates say they love the idea of the event, but are worried my media planning strategies won’t work for them.

My advice:

I can’t give you guarantees.  What I can tell you is that I’ve trained hundreds of people in this approach - and it works (even if you have a product-based business).  The key thing is that this is a partnership. I can share all my best ideas, tips and strategies but if you’re not willing to put in the work to make it happen, you won’t get the results you desire. But if you’re willing to do the work and make media planning and content creation a priority, you will get results.

Concern 8: ‘I won’t know anyone else attending’

If you haven’t been to a Soulful PR event before, you may feel worried about not knowing anyone.

My advice

Walking into a conference hall can be intimidating - even when you do know people. That’s why I hold a briefing call ahead of the event where you can ask any questions you have. I have also created a Twitter list and a Facebook group where you can meet other delegates ahead of the event. I’m in the process of putting together a blog post on how to prepare for the event - so when you arrive at the event you’ll already feel part of the family. You can also check out this video to get a feel for what it’s like to attend a Soulful PR event.

I'd love you to join me at Your Year in PR, so if you're ready to get your 2018 PR plan in place, then click here to book your place

 

What’s it really like to attend a Janet Murray event

If you’re thinking about attending one of my events for the first time, you may be wondering if the event will be right for you.

With that in mind, here’s a rundown of what to expect when you attend one of my events.

Informal (and definitely not corporate)

I’m not a big fan of corporate dos, so you’ll never catch me running an event in a stuffy hotel conference suite. Most of our events are held at The Trampery, a co-working space in Shoreditch, East London. We use the ballroom, a versatile space that includes a 12-metre long art installation by acclaimed London designers, Bad Marriage.

Our annual content planning masterclass, #2020 Sorted is a much bigger event, and so will be held at the Hilton in Northampton.

I don’t want you to attend an event; I want you to have an experience. That’s why we style the room like we would for a party (rather than a conference), hand you a gift bag when you arrive and feed you with delicious food throughout the day.

As far as clothes are concerned, you can definitely leave the business suit at home. Wear whatever you feel comfortable in.

Friendly

There’s nothing worse than walking into a roomful of people you don’t know. That’s why I make every effort to ensure guests have already ‘met’ each other before the event - via a dedicated Facebook group and Twitter list. I also hold a live briefing call (using the video conferencing software Zoom) about a week before the event so you can ask questions (if you have them) and meet some of the other guests.

If you’re coming along to #2020 Sorted on November 14 & 15, you can join the Facebook group here and the Twitter list here.

In the run up to the event, we’ll email you with tips on how to prepare for the event. I’ve created tons of content to help, including,

How to prepare for a conference or workshop

How to use social media to stand out at a live event

7 non-sucky networking tips for live events

5 reasons to blog about attending a live event

How to write a blog post about an event you’ve attended

Five things you should do after a conference or workshop

We try to think of everything we can to make the experience enjoyable and stress-free -  from reminding you to charge your phone (or bring a battery pack) to sending you pictures of the tube exit you need to take (several previous event guests commented that they really appreciated the latter).

Useful

Hosting a live event is expensive (read this to find out how much it costs to host a live event) but we don’t cut any corners on the speakers or resources (or anything for that matter).

I handpick all speakers personally and brief them in a lot of detail about what’s expected of them - so they can provide maximum value on the day. All speakers are paid - not only because I believe in valuing peoples’ expertise and experience, but because I also want them to turn up on time, be fully present and not let me down at the the last hour. Me paying them what they're worth means you get their best game on the day.

Above all I want my events to be practical and packed with tips you can put into action immediately.

While there is no obligation to do so, I encourage guests to create preview content to gather their thoughts ahead of the event. Guests from my Media Influence Live (previously called Soulful PR Live) event created a whopping 16 piece of preview blogs/vlog - many of whom turned it into valuable piece of content for their audience.

How to take better smartphone photos at events by Antonina Mamzenko

Four reasons why I’m attending Soulful PR Live by Helen Packham

Comfortable networking for introverts: how not to waste an incredible networking opportunity by Lucia Knight

How to dress for a conference or workshop by Dara Ford

Why I’ve decided to attend a PR conference by Adanna Bankole

How to overcome secret nerves about attending networking events by Clare Josa.

How to overcome the fear of talking to journalists at Live Events by Samantha Kirton

How to stop your fear of feeling like a fraud get in the way of networking or pitching your ideas by Clare Josa

How to prepare for an important conference by Cathy Wassell

Into the lion’s den: five mindset strategies that will have you waking into a conferences feeling like you can take on the world by Rebecca Morley.

Why I’m glad I didn’t resell my ticket for Soulful PR Live by Raphaelle Cox

Why you should always carry a scarf to a business lunch or conference by Dara Ford

Keeping your energy high at live events – five top tips by Raphaelle Cox

4 questions to ask before spending money on your business by Debbie Clarke

4 reasons why I wear vintage fashion to business events by Kate Beavis

Comfortable networking for introverts (1) – how not to waste an amazing network opportunity by Lucia Knight

Inspiring

It’s hard to put my finger on why/how, but my events seem to attract a certain kind of person - creative women who are willing to put the work in to make their business a success - and have fun while they are doing it. There are no egos: they’re humble about their successes, honest about their failures and keen to help others whenever they can.

There are no egos at Janet Murray events - just friendly business owners who are keen to help each other out

Reviews

Still undecided about attending one of my events? Don’t take my word for it. Read these follow-up blog posts from Media Influence Live (previously called Soulful PR Live) guests.

What happens when a conference is organised by women? by Kat Quinzel.

12 takeaways from attending Soulful PR Live 2017 by Samantha Kirton

5 mistakes to avoid when pitching to world-class journalists by Helen Packham

9 journalist tips on how to get PR for your business by Cathy Wassell

Why it’s important to never ever give up by Michelle Purse

5 reasons why you’re not achieving PR coverage by Paula Hutchings

What I learned from a day with journalists by Raphaelle Cox.

Canny Janet does it again; a review of the Soulful PR Live conference by Tim Lewis

Is media coverage relevant for your business? by Adanna Bankole

7 tips to take away from Soulful PR Live 2017 by JournoLink

Comfortable networking for Introverts - How was the lion's den? And a Cinderella moment... by Lucia Knight

Want to experience what it’s like to attend one of my live events? Watch this video...

Reasons to attend Your Year In PR

Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business.

But deciding which conferences and workshops to attend can be a challenge. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.

With that in mind, here’s nine reasons to attend Your Year In PR.

1.You’ll learn how to put together an annual PR plan (saving you time and money)

Ever found yourself struggling for ideas to post on your blog/vlog (if you have one), email newsletter or social media platforms? You’ll learn how to use key dates/awareness days - alongside your own launches and busy periods - to plan your content up to a year in advance. You’ll also learn how to re-purpose some of these ideas to ‘pitch’ to journalists on newspapers, magazines and radio & TV (including how far ahead you need to approach them).

If you opt to stay on for the VIP mastermind session, you’ll get personalised feedback on your PR plan from me - along with an accountability coaching session in January - which will keep you on track in 2018.

2.You’ll get inspiration for content (you’ll never run out of ideas again)

You’ll learn new approaches to content creation e.g. themed months, seasons and series that will help you generate ideas you can adapt for different purposes e..g blog/vlog, email marketing, social media. You’ll be full of ideas when you leave (and they’ll just keep coming).

3.You’ll find out how to create multiple pieces of content from one idea

You’ll learn about content stacking i.e. taking one idea and turning it to multiple pieces of content e.g. blog post, social media update, video, presentation, infographic. Making each piece of content go further will save you tons of time and energy in the long run.

4.You’ll learn how to plan content ahead of a launch of a product or service

You’ll learn how to plan content ahead of the launch of a new product or service. You’ll get checklists of the key pieces of content you should create for each launch e.g. blogs/vlogs, marketing emails, social media updates, images and infographics - along with guidance on how long each launch period should be.

5.You’ll learn how to create a content promotion strategy

You’ll learn the exact steps you should take every time you publish a new piece of content to get the maximum return on investment. You’ll also learn how to use social media scheduling and management tools like Meet Edgar, Smarter Queue and Hootsuite to save time on content promotion.

You'll get to learn with like-minded business owners at Your Your In PR

6.You’ll learn how to generate content ideas from topical news stories

Planning ahead is great, but it’s good to plan for spontaneity too. You’ll learn how to ‘piggyback’ on topical news stories to create timely content for your blog/vlog, email newsletter, social media updates and to pitch into the press (including how to execute your ideas quickly, which is crucial).

7.You’ll be learning with like-minded souls

Not only will you come away from the event full of ideas and ready to create your PR plan for 2018, you’ll also make new friends and meet people you may want to collaborate with in the future.

8.You’ll get help implementing what you’ve learned

If you’re excited about putting together your PR plan, but worried you may not be able to create enough high-quality content, on a regular basis, you can join me for a second day of training on November 24.

Working with a small group of Your Year in PR delegates, you’ll get the opportunity to go deeper on content creation, including:

  • The four kinds of blogs/vlogs  post you should be creating regularly (and how to do it quickly)
  • Writing effective sales copy: for sales pages, email marketing, Facebook ads and more
  • How to write engaging ‘shorts’ i.e. social media updates, headlines and email subject headers
  • How write articles for the press (and why you need to)

N.B. Day 2 is optional and only open to a small group of delegates

You can book your tickets here.

 

 

 

 

 

 

Five things you should do after a conference or workshop

Attending conferences or workshops can be exhausting. If you’re anything like me, when you get back home - or back to your hotel - the only thing you’ll feel like doing is putting your feet up, ordering in pizza and watching Netflix.

But when it comes to building relationships, the first few hours and days after a conference or workshops are the most important. Leave it too late to follow up on the connections you’ve made, and you could find you’ve missed the moment.

With that in mind, here’s five things you should do immediately after a conference or workshop.

1.Join in the socials

As my friend Andrew Pickering (one half of the content marketing duo Andrew and Pete) puts it, the best conversations often happen at the bar – after the event. So don’t rush off at the end unless you absolutely have to. Most event organisers now include evening socials (you can find out about the socials at Content Live in our Facebook community) so resist the lure of Netflix and get out there and socialise.

Hanging out with Andrew and Pete at Social Day

2.Follow up on social media

After a day of tweeting, tagging and re-sharing, you may feel like giving social media a miss for a while, but immediately after the event is the best time to follow up with people you’d like to stay in touch with.

Recording a short video/audio message and sending it over via Twitter or Facebook messenger can be a quick way to do this.

If you’re not attending the socials, posting about your journey home and any other reflections on the day will keep you top of mind.

Putting aside some time to go through the social media content that has been created during the day, tagging other guests and speakers into photographs and sharing other useful content will make you more memorable.

If you really want to be remembered, you could create a memento of the day using Storify (which allows you to collect social media updates, pictures, video and audio clips to create a ‘story’ of the day) or make an Adobe spark video.

Don’t forget to use the event hashtag (for the uninitiated, hashtags group together content on the same topic) even after the event has finished. 

Here’s some more ideas on how to use social media to stand out at a live event.  

3.Reflect on your learning

The best time to go through your notes is immediately after the event, when it’s all still fresh in your mind - ideally on your journey home or in your hotel room. Having all of your notes in one place will help you gather your ideas and give you an ongoing reference to go back to when you starting putting what you’ve learned into action. If you work in a team, this will also make it easier for you to feed back what you’ve learned to colleagues.  

We’ve created a smart-looking workbook for  Content Live 2018 to help you keep all your notes in one place.

4.Create a follow-up blog/vlog

Creating a follow-up blog/vlog of the event not only helps you process your learning, it can also help you attract traffic to your website, win new customers/clients and offer value to existing ones.

For more information, read: five reasons to blog about attending a live event.

Like the idea of blogging about your experience, but not sure how to get started? Read: how to write a blog post about an event you’ve attended.

Here's a round up of content guests at Media Influence Live created:

How to win at live events by Catherine France

Why there is an 'I' in invest by Sheila Mulvenney

Why you shouldn't attend any live events this year or ever by Janine Coombes

My Media Influence Live event goals by Lynn Hill

9 tips to choose the perfect handbag for networking and business events by Jennifer Hamley

Why I'm not attending a book-keeping conference by Zoe Whitman

Should I stop networking to save money? by Zoe Whitman

Why should you attend conferences? by Rachel Miller

Do you invest in yourself? by Louise Roberts

5 good reasons to attend a live event by Sheila Mulvenney

How do you invest in a personal development strategy by Nadine Powrie

If writing’s not your thing, you can created a video, like podcasting expert Colin Gray did for his review of CMA Live 2017: 

5.Book your ticket for the next event

Most event organisers offer generous earlybird discounts to guests who book tickets for their next event on the day - or shortly afterwards. So if you enjoyed the event, book your ticket for the next one as soon as you can. 

Tickets are on sale for our next live event, Content Live 2018, and you can currently get the Super Early Bird price.  If you attended my most recent event or are a member of my membership community, you'll also have an "alumni discount code" which gives you the best possible ticket price.  You can get your ticket here.

You can connect with me on Twitter here and on Instagram here.

 

How to benefit from a conference (even if you can't attend in person)

If there’s an event or conference you’d love to go to, but can’t attend, it’s tempting to hide yourself away while it’s on, so you don’t get hit by FOMO (fear of missing out). But you can still get huge value from a live event - even if you can’t be there in person.

With that in mind, here’s five tips on getting the most from a live event - even if you can’t attend in person.

1.Check out the preview content

Many event organisers - and their guests - will create preview content, ahead of the event. This will give you a better insight into the content (including relevant Twitter lists, hashtags and social media accounts to follow). You might also pick up some tips on attending future events.

Commenting on and re-sharing preview content using the event hashtag (see below) can be a great way to connect with guests and speakers ahead of the event (you might even pick up some new social media followers).

Here's some of the preview content created for Content Live:

How to prepare for networking when it’s out of your comfort zone by Sally Dhillon

What are my objectives for attending Content Live 2018 by Jennifer MacDonald-Nethercott

Why I'm taking my values to London by Becky Kilsby

2.Follow and use the event hashtag on Twitter

Most live events have a dedicated hashtag – which groups together content on the same topic – that is promoted well in advance. Don’t wait until the day of the event; jump in early and start using it now, so you can start connecting with guests and speakers.

To make this easier, most event organisers create a  Twitter list of event guests and speakers. Don’t be afraid to pose your own questions for the speakers, using the event hashtag

The Content Live 2018 Twitter list is here and the event hashtag is #2019Sorted.

3.Engage with speakers & guests on social media

Many of the guests and speakers will be ‘live tweeting’ from the event and posting updates about the event on their social media profiles, which means you can learn loads, even if you’re not attending in person.

And don’t forget that commenting on and sharing social media updates allows you to network with guests and speakers - without even buying a ticket. While it’s no substitute for attending live, it’s still a great opportunity to build relationships with your kind of people - from the comfort of your office or even your sofa.

Many of these tips on how to stand out on social media when attending a live event apply even if you’re not attending in person.

You can also search Live streaming apps like Facebook Live and Instagram Stories to see if anyone is broadcasting live.

The event hashtag for Content Live is #2019Sorted.

4.Share your own content

If you spot updates that relate to your area of expertise, don’t be afraid to share relevant content e.g. blogs, vlogs and podcast episodes using the event hashtag. This can be a great way to attract new followers and build social media engagement on your own account.

In fact you can even turn your non-attendance into content that will make you memorable with guests and speakers.

If you’re worried about what to post, here are some ideas:

  • Questions for the speakers (if you really want to get noticed, you can add giphys or use an app like Ripl to turn your soundbites into short animated videos and image quotes). You can also create your own quotes or memes based on the event content.
  • Selfies of you NOT attending the event in your home office, co-working space or sitting room, for example
  • Pictures/video clips of you NOT attending the conference (see above)

5.Check out the follow-up content

Many event hosts, guests and speakers will create follow-up blogs/vlogs about attending the conference, so look out for these (many event organisers will curate them on social media using the event hashtag and curate them into a single blog/post). These often provide a summary of each session, including key learning points, like this review of Media Influence Live

If you’re attending another event soon, you might like this post on how to blog about an event you’ve attended.

If you’d like to follow along with Content Live on November 15 & 16, here’s a link to the programme, so you know what’s happening when.

You can also follow along on Twitter @jan_murray, Instagram and on our Facebook page.

How to use social media to stand out at a live event

Live events can be busy and you may not get the chance to speak to every single person you’d like to on the day. Engaging on social media - before, during and after the event - not only helps you connect with more people. It can also make you more memorable to speakers and other guests.

With that in mind, here’s some advice on how to use social media to stand out at a live event.

1.Follow and use the event hashtag

Most live events have a dedicated hashtag - which groups together content on the same topic - that is promoted well in advance. Don’t wait until you get to the event; jump in early and start using it now. The event hashtag for #2020 Sorted is simply #2020Sorted.

Using the hashtag will help you ‘meet’ people ahead of the event - which will make it much easier for you to strike up a conversation when you meet them IRL (in real life).

You can use a scheduling tool like Buffer, Meet Edgar or SmarterQueue to schedule social media updates in advance. Don’t forget to include the event hashtag in your updates.

And don’t be afraid to share your updates more than once  – particularly on a platform like Twitter where content is scrolling through so fast, it’s easy for your followers to miss something (Meet Edgar and SmarterQueue have a ‘library’ function which will ‘requeue’ content for you as long as you vary the copy slightly). If you think you’re sharing too much, you’ve probably got it about right.

2. Use branded artwork provided by the event organisers

Many event organisers now provide branded artwork for you to use at the event. This can be a great way to connect with other delegates/speakers - and prospective clients. Showing that you're willing to invest in your personal and professional development can be attractive to people who might want to work with you in the future.

3.Follow Twitter lists

Most event organisers create a Twitter list of event guests. The #2020 Sorted Twitter list is here. Following the lists (or creating your own if there isn’t one) is a great way to start putting yourself out there and connecting with other guests ahead of the event.

If you do create a Twitter List, make sure that you make the list public. This will help you attract new followers - including those who aren’t attending the event. Taking the initiative to create the list will make you memorable to other guests.

4.Write a preview article

Writing a preview blog post that sets out your intentions for the event and sharing it on your social media networks (remembering to use the event hashtag of course!) can be a great way to introduce yourself in a memorable way - before you even get to the event. This is what lifestyle blogger Emma Tustian does in her preview of Blogtacular - I particularly like the format of her introduction.

If you’d like to write a preview piece for #2020 Sorted the hashtag is: #2020Sorted.

5.Get active in online groups

Most live event organisers create some kind of online community so delegates can connect before, during and after the event (#2020 Sorted has a dedicated Facebook community). Spending some time engaging in the online group, ahead of the event, will make it much easier to connect with people IRL.

People share really useful information in the group, as Jon Clayton has done here, letting people know about the great hotel deal he got at the Hilton for #2020 Sorted. 

6.Sit at the front of the room

Sitting at the front of the room (or as near as you can get) allows you to take much better photos, which increases the chances of your images being shared on social media.

It will also help you get eye contact with the speakers - which will make it much easier to connect with them afterwards.

7.Be socially active

The excitement around a live event starts to build well before the doors open. So don’t be afraid to post updates about your journey, pre-event drinks or anything else that will help you make a connection with other guests (and speakers) ahead of the event, using the dedicated hashtag.

If you’re worried about what to post during the event, here’s a list of ideas:

  • Juicy quotes or soundbites from speakers (if you really want to get noticed, you can add giphys or use an app like Ripl to turn your soundbites into short animated videos and image quotes)
  • Pictures or short videos of the speakers (with video it’s usually best to get permission from the event organiser first)
  • Selfies of you with the speakers and/or other delegates
  • Pictures/video clips of the food

  • Pictures/video clips of the goody bags (including the contents)
  • Pictures/video clips of the event programme and other ‘stationery’ items (my funky feedback cards get a lot of shares on social media, for example)

Tagging other guests - and speakers - into your social media updates, retweeting and re-sharing other people’s content and engaging with conversations going on around the event will mean your avatar keeps popping up - making you more memorable to other delegates (particularly if tweets are being displayed on a big screen). It can also help you connect with other guests (‘I liked your tweet about x’ can be a great conversation starter).

8. Use the event hashtag

Don’t forget to use the event hashtag on every update you post (and to find other people's posts). Remember also that some of the people following the hashtag may not actually be at the event - so bear that in mind when you’re writing captions/updates.

Using an app that allows you to create different streams for the conversation (e.g. mentions, replies) will make it much easier to follow.

If you have a Hootsuite account you can create a stream for the hashtag  you want to follow.  Tweetdeck allows you to do the same.

If you’d like to start posting about #2020 Sorted the hashtag is just: #2020Sorted.

9.Create visual content

Take loads of photographs and short videos with the people you meet (30 seconds or less for Twitter and Instagram). This is a great way to be remembered by the people you’ve connected with (especially if you tag them into your posts) as they will remain on your social media account forever.

10.Create live video content

Creating live content before, during or after the event can be a great way to stand out from the crowd. Facebook is generally the easiest way - as you can broadcast straight from your phone - but do check with the event organisers what their rules are on this (you’ll generally need permission to broadcast the presenters live).  Going live during the breaks can be just as much fun anyway. Here are some tips on improving your Facebook Live broadcasts.

Make sure you add captions to any videos you post on social media. You might find this blog useful: How to add captions to your videos using Rev and Kapwing.

11.Follow up

Attending live events can be tiring. When you get home - or back to your hotel room - you’ll probably just feel like putting your feet up and ordering a pizza. But taking the time to follow up with people you’ve connected with at the event will make you stand out.

Recording a short video/audio message and sending it over via Twitter or Facebook messenger can be a quick way to do this.

If you want to make more of an impact, you could also create a blog/vlog about your experience of attending the event.  Here’s how to write a blog post about an event you’ve attended.

And don’t forget to head over Facebook and Instagram to tag yourself into any photos that have been posted by the event organisers.

The Facebook page you’ll need for #2020 Sorted is here.

You can connect with me on Twitter here and on Instagram here.

Looking forward to seeing you at #2020 Sorted. If you haven't booked your ticket yet you can do that here. If you can’t attend the event, you can follow along on the hashtag #2020Sorted.