How to prepare for a conference or workshop

Attending a conference or live event is a big investment of your time and money. But to get the most out of the experience, preparation is vital.

There is nothing more annoying than arriving at an event feeling flustered because you’re late, don’t have everything you need - or even that you haven’t got the dress code right for the occasion.

With that in mind, here’s everything you need to know about preparing for #2020 Sorted and any other event you’re attending.

Not planning on attending any events this year? Read this article on why you should attend industry events and conferences.

1.Research the venue and book travel in advance

The last thing you want is to arrive at the event late, sweaty and flustered, having spent half an hour running around looking for the venue. So book your travel well in advance if you can, get the exact address of the venue and plan your route from the station/airport/car park. Booking travel well in advance can also help you save money on attending the conference. 

Plan to arrive early if you can, but do check what time the doors open and, unless it is unavoidable, don’t arrive before that time. The hour or so leading up to the start of an event is a busy (and sometimes stressful) time for conference organisers, so do them a favour and head to a cafe instead (you can identify one or two nearby as part of your planning). Allowing them to get on with their preparations uninterrupted will help you have a much better conference experience (and give you time to gather your thoughts before you arrive).

2.Study the conference schedule

Spend some time familiarising yourself with the conference schedule, including the time the doors open and timings for breaks and lunch. This will help you plan for networking opportunities - both with other delegates and the speakers. Many conferences have networking over coffee and/or breakfast before the event start, which can be a great time to connect with others delegates and introduce yourself to speakers.  You can view the schedule for #2020 Sorted here.

3. Do some background reading

If there are topics being covered in the conference that are unfamiliar to you, it can be a good idea to do some background reading. 

If you’re not sure where to start, ask the conference organiser if they can recommend any relevant books, blog posts, podcasts and/or videos.

4. Research the speakers

Conferences often provide the opportunity for you to chat to and meet leading experts in your field. So do spend some time looking at the content they create e.g. books, blog posts, podcasts, videos, social media updates so you can ask relevant questions at the event (and get maximum value).

We recommend that #2020 Sorteddelegates find out the following about our speakers:

  • What social media platforms they hang out on the most 
  • Any topics they seem particularly interested in (both personal and professional)
  • What kind of content they create on social media.

We also suggest they use our Twitter list of speakers (and delegates) and start interacting with them prior to the event. Most event organisers create Twitter lists of speakers - if they don’t you can ask them to/create your own.

We recommend our delegates prepare some questions to run past the speakers on the day (which means reading their blogs / checking out their YouTube channels / listening to their podcasts).

5. Connect with other guests

Attending live events is not just about the speakers; you also get to connect with like-minded business owners you might end up working with in the future.

But walking into a conference can be hard - particularly when you don’t know many people.

Even if you haven’t met in person, it’s much easier to walk into an event when you ‘know’ people from social media.

Many event organisers create Twitter lists of delegates so do put aside some time to interact with them ahead of the event. (Here’s our Twitter list for Build Your Audience Live delegates. We also have a dedicated Facebook group). If they don’t have one, get in touch and ask them to create one.

6. Organise your marketing materials

Make sure you have plenty of up-to-date business cards to share with people you meet at the event and any other materials you might want to share. For example, even if I’m not speaking at an event, I usually take along some copies of my book and media diary which often results in online sales.

If you do have a book or physical product, do check with the event organiser about selling it at the event though (and setting up an impromptu book stall at the event is probably not advisable).

7. Plan your social media strategy

Most conferences and events have a dedicated Twitter hashtag you can use before, during and after the event (Build Your Audience Live’s is #BYA2019) which can be a great way to find and stay in touch with other delegates.

Hashtags can get pretty busy during events though, so using an app like Hootsuite or Tweetdeck can help you stay on top of things.

Some may also have dedicated geofilters for Snapchat and/or Instagram, so if you’re active on those platforms, do ask the event organiser about it.

Blogging and/or creating social media content before, during and after the event is a great way to stay top of mind with speakers - and other delegates.

Create some event relevant social media content ahead of the day.

8. Do a technology check

Most event organisers will let you know whether you need to bring a laptop or a tablet (delegates are welcome to bring them to Build Your Audience Live but a pen and paper will do just fine). If in doubt, just ask.  

Before the conference, make sure all your electronic devices are fully charged. Most conference venues do have wall sockets, but usually only a handful - some of which will be in use for the audio and visual equipment - so don’t rely on this being available

Personally I always carry a portable charger for my phone and it’s definitely worth investing in one. I use the Juice Bar.

It’s also worth checking you have enough memory on your phone for taking photos and videos at the event.

Oh and don’t forget your favourite notebook and pen. Event organisers usually have spare paper and pens, but collecting your thoughts in one place is usually much better than scribbling on scraps of paper that can easily be lost.

9. Check the dress code

Most conferences are fairly relaxed these days, so anything generally goes, but if you run your own business, you are your brand. It’s worth thinking about how you want that brand to be perceived and how that is reflected in your personal appearance on the day. Delegates at my events are generally casual/smart casual, which is pretty typical, but do check with the event organiser if you’re unsure.

Do bear in mind that you will be sitting around for long periods of time and that air-conditioned conference halls can get chilly (so having a jumper or cardi in your bag is a good idea). And if you go for killer heels, you might be glad of a change of shoes for the journey home.

Find out if their is a dress code for the event. This is the Janet Murray team, but don't worry, the delegates don't have to match the look!

10. Design your follow-up strategy (and block out time for it)

It’s easy to leave a conference full of brilliant ideas - that’s what events are all about. Sadly, it’s just as easy to get bogged down the minute you get back to your desk,  forget everything you’ve learned and not follow up on the opportunities you’ve created. Make sure this doesn’t happen to you by blocking out a few hours (ideally as soon as you get back to your desk) to reflect on what you’ve learned and follow up on the connections you’ve made.

Like the idea of starting 2020 with a content plan for your business? Why not join me and an inspirational group of like minded people at #2020 Sorted in November. Book here


Which UK marketing and PR conferences should you attend in 2017?

If you’re looking to grow your business, attending live conferences and workshops is a great way to gain knowledge, skills and new opportunities.

But attending live events can be expensive - particularly if you have to factor in travel, accommodation and food on top of the cost your ticket. So how do you know which events will give you the biggest return on investment?

To help you decide, here’s a round-up of of some of the key PR and marketing events in the UK you might want to attend this year.

CMA Live 2017

June 8 and 9, Edinburgh

Cost: £497+VAT

Size: Up to 200 delegates

CMA Live focuses solely on content marketing: what it is, how it works and how you can make it work in the context of your own business. The event founder Chris Marr goes to great lengths to attract some of the world’s renowned experts and provide social activities (including evening drinks) to give delegates the chance to get to know each other. Spending a few days in the beautiful city of Edinburgh is an added bonus.

Speakers include: Mark Schaefer, Erika Napoletano, Chris Ducker, Marcus Sheridan & me!

Hear some of the world's most renowned content marketing speakers at CMA Live


June 10, London

Cost: £180+fees for bloggers, makers and Indie businesses / £365+fees for professionals working in PR and SEO or representing a company/brand

Size: Up to 400 attendees

Blogtacular brings together bloggers and Indie business owners who love quality content and beautiful design to discuss their work, share ideas and collaborate. As well as traditional conference sessions, there are hands-on workshops, a photowalk and social events across the weekend.

Whether you’re online for fun or as a pro, the event founder Kat Molesworth is passionate about giving you the best tools and teachers to create high-end content (which is why all speakers are paid).

Speakers include: Natalie Lue, Emma Gannon, Lucy Nicholls, Alison Perry, Sunita Harley, Rachel Basinger, Kim Lawler and Nikki McWilliams

Blogtacular brings together bloggers and Indie business owners who love quality content and beautiful design

Social Day

June 16, London

Cost: £150+booking fees+VAT

Size: 100+ delegates

Social Day is a one-day event that brings together business owners, marketers and freelancers who want to understand social media better.

The event founder, social media expert Lucy Hall is passionate about taking the mystery out of social media, so the content (a mix of keynotes and practical workshops on branding, content creation, Snapchat marketing, small business PR, Twitter marketing & more) is accessible and jargon-free.

Delegates also get tons of bonuses, including free online training and discounts and trials on social media tools. There is also a mixer party after the event.

Speakers include: Chris Ducker, Bruce Daisley, Sarah Jones, Victoria Taylor, Virginia Sala-Kastillo, Andrew Pickering, Peter Gartland, Amrit Singh, Vin Clancy, Harry Hugo and me!

Soulful PR Live

July 13 & 14, London

Cost: £210+VAT (Day 1), £380 + VAT (Day 1 & 2), £540 + VAT (both days + mastermind)

Size: 70-80 delegates

Soulful PR Live is for business owners who want to be featured in national newspapers, radio and TV and make connections with high-profile journalists.

The speakers are all national journalists/editors from high profile publications and programmes including: ITV’s Good Morning Britain, BBC Radio 4’s Woman’s Hour, New Statesman, The Pool, Sunday Mirror, Guardian Weekend, Marie Claire Magazine and The Guardian.

The event founder Janet Murray (that’s me!) is passionate about demystifying the media and helping business owners build personal relationships with journalists.

At Soulful PR Live the speakers stick around all day (and sit at tables with delegates) so you can grab them for a chat - or even pitch them an idea. If you’re feeling really brave, you can stay on for an exclusive ‘mastermind’ session where you get 20 minutes in the ‘hotseat’ to talk about your business with the speakers (open to just 8 delegates). If you need help putting what you’ve learned into practice, there is an optional implementation day.

Britmums Live

September 30, London

Cost: £100+fees for individual bloggers or £250+fees for brands, agencies and other corporate attendees

Size: 300 delegates

Britmums Live is a networking conference for influential bloggers and social media players.

A mix of keynote talks and ‘deep dive’ sessions on topics like photography, traffic building and social media marketing, Britmums also offers ‘fringe’ events (TBA) and complimentary experiences on London Attractions, including The London Eye, a tour of Parliament and a cruise along the Thames.

The event is founded by Susanna Scott and Jennifer Howze, who both have backgrounds in blogging and journalism and are passionate about creating a space for bloggers to share ideas and opportunities.

Speakers include: Judith Lewis, Natasha Courtenay-Smith, Ana Silva O’Reilly, Julia Falconer, Maria Belfort, Aby Moore, Katie Ellison, Nigel Camp and Cathy Winston.

You can see some of the best international online marketing speakers at the Youpreneur Summit in November

Youpreneur Summit

November 11 & 12, London

Cost: Earlybird Ticket £400

Size: around 200 delegates

Whether you’re just starting out or have an established business, this event will give you everything you need to know to build, market and monetize your business online.

A mix of keynote speeches, practical ‘power sessions’ and mastermind breakouts, you’ll learn new skills and tactics that will help you create valuable online content (blogging, vlogging & social media) and market your business more effectively.

The event founder Chris Ducker is passionate about helping business owners, coaches, authors, speakers, bloggers and podcasters succeed online and has gathered an impressive list of international speakers.

Speakers include: Pat Flynn, John Lee Dumas, Matthew Kimberley, John Jantsch,  Mike Morrison, Amy Schmittauer, Carrie Green and me!

Over to you 

If you're tempted by a number of these events, check out this post on how to save money when attending conferences.

Are there any PR/marketing events you're planning to attend this year? Do let me know in the comments below.



Seven reasons to attend live conferences and workshops

If you run your own business, you may be wondering if it’s worth investing time and money attending workshops and conferences.

Here’s seven compelling reasons why you should:

1.You learn new things

You can learn a lot from reading books, listening to podcasts and connecting with experts on social media, but nothing compares to meeting them face-to-face, being able to ask questions and have conversations.

Investing the time and money in a public speaking workshop with the content marketing expert Marcus Sheridan didn't just help me hone my speaking skills. It also helped me form a relationship with an expert whose work I’d admired for years and led to this fabulous speaking testimonial on my website.

I invested in public speaking training with Marcus Sheridan in November 2016. Here I am with him at Inbound 2018 - where we were both speakers at the event.

2.You make great connections

Social media is great for networking, but there’s no substitute for meeting people ‘in real life’. A good conference will give you plenty of opportunities to mingle with both the speakers - and like-minded business owners - over coffee, lunch and drinks.

After attending my last live event, Content Live, dog photographer Kerry Jordan and Quirky Campers founder Lindsey Beresford collaborated on an Instagram competition that help Kerry add 1.5k new email subscribers to her list. Attending a previous event, Kerry was inspired to start her own awareness day  #nationaldogphotographyday - which not only helped her go viral on Twitter, she also landed a guest spot on my podcast.

PR expert Amanda Ruiz met author Christine Clayfield met PR expert at my one of my recent live events. Christine hired Amanda to handle the PR for her book launch....and landed tons of high-profile press coverage a result.

3.You meet experts and influencers, face-to-face

Not every conference offers you the chance to meet your business idols in person, but when you’re sharing the same space for the day (or longer if you’re lucky) your chances are vastly improved.

Attending live events has given me the opportunity to meet many of my business heroes, and invite them to be guests on my podcast, including the video marketing expert Amy Schmittauer, Instagram expert Sue B Zimmerman and social media expert Mark Schaefer.

Building relationships with the organisers of these events has also helped me land some high-profile speaking opportunities, including the Content Marketing Academy in June 2017 and the Youpreneur Summit in November 2017, as well as Tribe Conference in the States in October 2018 and the Marketing Business Summit in Milan in November 2018.

Attending live events helped me get booked to speak at some high-profile events including the Youpreneur Summit

4.You pick up new ideas

When you’re working on your own, it’s easy to get stuck in a rut - doing things exactly the way you’ve always done them. Being in a different environment - with a different group of people - can give you a fresh perspective.

When I attended Chris Ducker’s Tropical Think Tank event in the Philippines, I picked up an idea from one of the speakers - Lou Mongello that made me £10k - which represents a 100% return on investment.

After attended one of my live events, handbag and accessory designer Jen Hamley generated £13k of sales after being inspired by a conversation with one of the speakers. She also landed a guest spot on my podcast.

Hanging out with Disney and online marketing expert Lou Mongello (far right) at a conference led to 10k in revenue for my business

5.You create content opportunities (and save money)

I’ve met dozens of experts at live events who’ve ended up being guests on my podcast and/or delivering masterclasses to my membership community the Build Your Audience membership - saving me tons of time (and money) in the process.

These include: Ian Anderson Gray (Facebook Live), Livestream Katya (Livestreaming), Colin Gray (podcasting), Gavin Bell (Facebook Ads), Kate McQuillan (Content Marketing), Phil Pallen (branding), Julie Christie (Photography), Pete Matthew (Business Blogging), Chris Marr (Content Marketing), Amy Woods (Content Repurposing) & Lucy Hall (social media).

It's not one-way traffic of course; I've reciprocated with podcast appearances, masterclasses and other kinds of help of my own. But just think how much it would have cost me to buy in all that expertise.

I met speaker and time management expert Amy Schmittauer at CMA Live back in 2016 and she did an impromptu Facebook Live with me for my community. We've since shared a stage at the Youpreneur Summit in London and Tribe in Nashville

6.You invest in yourself

When you’re busy building a business, it’s easy to forget about the most important person - YOU. At the risk of sounding cheesy, when you invest the time and money in your own learning and personal development, it’s a powerful reminder that you are worth it. Because you are.

7.You make new friends (and have fun)

Running your own business can be a lonely existence and most entrepreneurs I know regularly put in long hours. Taking some time out to relax and socialise with like-minded people is good for you and, if you’re anything like me, your biggest breakthroughs often come when you’re at the bar.

I met Andrew and Pete at an event I was attending back in 2015 and now count them amongst my ‘business besties’.

Over the last few years it’s been a pleasure to watch friendships like this grow in my own community - the Build Your Audience membership.

Having people in your life who understand you and your business - and can support you through the bumpy times - is invaluable.

Join me at #2020 Sorted in the East Midlands on November 14 & 15. Book here.

Want to attend a conference but don't have the budget? Here's how...

So you’ve spotted a workshop or conference you’d love to attend. You know it would be great for your business. Trouble is, it feels out of your budget right now.

And it’s not just about the price of the ticket; you also need to factor in the cost of travel, accommodation, food and socialising (not to mention the time taken out of your business).

If this sounds like you, the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘what could I do to make it affordable?’

Here’s ten money-saving ideas to help you make it happen:

1.Book your conference ticket early

It's expensive to host a conference or live event (if you want to find out how much, read this) which is why tickets often start at a few hundred pounds/dollars and can run into thousands. However, most event organisers offer earlybird prices and/or the option to pay in instalments. 

Get in early and you can also save on travel and hotel costs too.

2.Offer to volunteer at the conference

Some event organisers recruit volunteers to help out in exchange for a free ticket. It’s generally pretty mundane stuff - making up delegate packs, working the registration desk or handing round the microphone during Q & A sessions - but it might get you in the conference hall to hear the speakers. I don’t recruit volunteers for my events (I want my ‘helpers’ to be fully focused on the delegates) but many event organisers do, so it’s always worth asking.

3.Ask the conference organiser if they have an affiliate deal

Some event organisers offer commission/rewards for ticket referrals. Recommend the event to friends/colleagues and you could shave a significant amount off the cost of your own ticket.

For example, for our upcoming event #2020 Sorted we'll be giving speakers a special limited time only discount code, so if you'd like to come along do talk to one of our speakers.

4.Offset the cost of attending the conference with an event or offering of your own

If you’re heading to a new town or city for an event, how about hosting your own workshop or opening up a number of consultancy slots to cover the cost of your ticket? If you run a product-based business, perhaps you could host a pop-up event in a local market, office or co-working space. You might even be able to invite some of your fellow conference attendees to come along. Plenty of venues rent out space by the hour at very affordable rates (my personal tip: try schools, colleges, and churches) and you can put together a sales page using an online ticketing service like Eventbrite in minutes.

5.Host an online event or sale

What do you already have of value in your business? Perhaps you have information products i.e. courses/webinars/video tutorials you could bundle together and offer at a special price? Something you could teach in an online class or webinar? Or products you could bundle up or offer at a special price for a limited period? When I bundled my book and media diary together sales went up - even though the overall package was more expensive. 

If you work in/for a charity or not-for-profit organisation, this applies to you too. I've yet to come across any business or organisation that doesn't have something valuable it could teach to others. With a bit of creative thinking, you could even generate a brand new income stream.

6.Get more customers

Yep you heard me right. Tot up the total amount of money you need to attend (including travel, accommodation and expenses), work out how many new clients you need to attract - or products you need to sell - to cover the cost. Then ‘reverse engineer’ the process i.e. work out how you’re going to making it happen. If you run a consultancy or coaching business, this can be as simple as emailing your existing/previous clients to ask for referrals or creating an additional service like web designer and SEO expert Martin Huntbach's 30 minute website critique. Creating and delivering a simple consultancy product like this could net you the price of a conference ticket in hours. 

If you have a product-based business, you might consider hosting a special sale (see number 5) or hosting a pop-up event.

7.Get someone else to pay for your conference ticket

Do you have a client who would benefit from you attending the event? If you can show how your attendance could have an impact on their bottom line, you may be able to get them to contribute towards the cost of your conference ticket - or even cover the lot? If you have multiple clients who would benefit, you may be able to persuade them to split the cost.

8.Shop around for travel deals (or car share)

The earlier you book your travel, the cheaper it is likely to be. If you’re travelling by train, consider buying singles on trainline as this can work out a lot cheaper. If you know other people who are travelling to the conference, you might also consider car sharing so you can split the petrol costs (and, if you’re hiring a car, even take turns to drive).

9.Consider alternatives to hotels

If you’re looking to save money on your accommodation, you can’t get much cheaper than crashing on a friend’s couch or staying with family. If this isn’t an option, budget hotels, guest houses and hostels can be less expensive than standard hotels (and be just as comfortable). Check out Hotwire for good hotel deals. You might also consider staying on the outskirts of the city centre and travelling in each day, as this can work out cheaper. If you know a few other people attending the same conference, you could rent an apartment together and split the costs. Airbnb has some great properties for groups. If you choose to rent an apartment, you can save more money on food and drink by shopping locally and cooking your own meals.

10. Look for money ‘behind the sofa’

  • Are you paying direct debits for services you no longer use?
  • Do you have any tech/equipment (or anything at all in fact) you’ve been meaning to sell on Ebay?
  • Is there a dress or bag sitting in your wardrobe you meant to return but didn’t get round to?
  • Do you have money sitting in a bank/building society account you no longer use?
  • Is there any unnecessary expenditure you could cut right now?

Devote an hour to looking at your ‘money leaks’ and you might be pleasantly surprised how much cash you can gather together (I recently claimed back £95 that had been sitting in a dormant bank account, for example).

Over to you 

If you're reading this post, you’re an entrepreneurial sort. So if you really want to attend an event, I believe you’ve got what it takes to figure out how to get yourself there.

However, if you’ve looked into all these ideas, and still can’t find a solution, it might be best to starting saving for next year instead. Start putting aside a small amount of money each month and get yourself on the wait list so you’re the first to hear about any earlybird discounts.

Want to attend #2020 Sorted? You can find out more and book here

How To Give Effective Radio & TV Interviews – May 21


 – with Angela Corpe, reporter and producer, Good Morning Britain

Appearing on radio & TV can be a great way to raise the profile of your business or brand.

But the idea of being grilled by a journalist - live on air - can leave even the most confident person with a dry mouth and a churning stomach.

The good news is, it doesn’t have to be like that; with the right preparation, you can handle media interviews with confidence. My one-day masterclass will help you do just that.

Here’s what you’ll learn:

  • How to prepare for radio & TV interviews (everything from anticipating what you’ll be asked to what to wear)
  • How to deliver your message in a clear, engaging way
  • How to handle difficult questions and stay calm under pressure.
  • How to use body language to help you deliver your message (everything from how to sit to how to use your voice)

You’ll be learning on-the-job, doing practice interviews, throughout the day, with live recording and feedback. We’ll even send you a recording of your best interviews and a handy checklist you can refer to whenever you’re doing an interview. And we’ll give you tons of bonus tips on how to get more radio & TV opportunities and give interviews for newspapers and magazines.

By the end of the day, you’ll be confident about giving media interviews and making the most of your time in the spotlight.


Five reasons why you’ll want to train with us

You’ll be trained by journalists with over 15 years’ experience working in the national media, including the BBC, ITV, Sky & xxx.

I’ve delivered training in pitching, writing and media interviews to hundreds of organisations from microbusinesses to bluechip companies. You can read about the results I’ve helped clients achieve here and here.

I only train a maximum of six people at a time, so you’ll get plenty of individual attention.

I run masterclasses from my beautiful garden studio in Kent, with delicious, home made food provided by the No 84 tearoom

Gravesend is an absolute doddle to get to. It’s just 21 minutes by high-speed train from London St Pancras (or 17 minutes if you travel to nearby Ebbsfleet). If you’re driving, it’s just off the A2 (near Bluewater shopping centre and the Dartford Crossing) and there’s plenty of free parking here.

We can come to you…

If you can’t make this date, we can deliver media training - tailored to your needs - onsite or at a convenient venue for you. Drop me a line at [email protected] to find out more.

How to get press coverage for your small business - May 28

Being featured in newspapers, magazines and on radio and TV can be a great way to build influence, authority and awareness of your brand. But many small businesses don’t have the budget to hire in help with their media relations.

The good news is that with a little bit of know-how, you can do your own PR and, in my one-day masterclass, I’ll show you how.

Here’s what we’ll cover:

  • what kind of stories journalists are looking for (and what they’re not)
  • how to write a press release
  • how to create and deliver a pitch for a newspaper, magazine or radio/TV programme
  • how to publicise your press coverage (and why you need to)

I like to keep my classes really practical. So you’ll be thumbing through newspapers, listening to radio clips, searching for journalists’ contact details and writing press releases.

In fact, I won’t let you leave until you’ve pitched at least one idea to a journalist (no pressure!)

To find out more and/or to book, click here.

Five reasons why you’ll want to train with me

I’ve got 15 years’ experience writing and editing for national newspapers and magazines, including: the Guardian, Telegraph, Times, Independent, Daily Mail, Sun, Mirror & more. You can read some of my articles for the Guardian here.

I’ve delivered training in pitching, writing and media interviews to hundreds of organisations from microbusinesses to bluechip companies.

I only train a maximum of six people at a time, so you’ll get plenty of individual attention

I run masterclasses from my beautiful garden studio in Kent, with delicious, home made food provided by the No 84 tearoom

Gravesend is an absolute doddle to get to. It’s just 21 minutes by high-speed train from London St Pancras (or 17 minutes if you travel to nearby Ebbsfleet). If you’re driving, it’s just off the A2 (near Bluewater shopping centre and the Dartford Crossing) and there’s plenty of free parking here.

To find out more and/or to book, click here.

In the meantime, my blog is full of advice and guidance. If you’re new to the world of PR and marketing, you might want to start with these articles:

How to get press coverage for your small business

How to write an effective press release for your small business

To find out more and/or to book, click here.