media diary and planning

[412] How to make sure you don't annoy your email subscribers with Rob & Kennedy

Ever worried that you're annoying your email subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy?

Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.

They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.

Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.

They explain why you shouldn't overthink email segmentation - and why you mustn't be afraid to delete people from your email list.

PLUS how you can sell in your emails and still give value.

It's full of really practical advice and takeaways that you can apply straight away in your own business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (0:20)
  • How Rob & Kennedy got started with email marketing (03:03)
  • Why you should stop worrying about sending too many emails (04:42)
  • How often Rob & Kennedy email their subscribers (06:28)
  • How to start your email relationship with a new subscriber (08:39)
  • Why it’s good to set up expectations in your intro emails (10:30)
  • Why it's important that people understand your personality (13:45)
  • How you can use your own experiences to make your messaging interesting (15:26)
  • Why you need to segment different parts of your audience (16:55)
  • How to start segmenting your list and why you should start simple (19:17)
  • Why you need to look at the outcomes that people need when you segment (21:29)
  • How to win your subscribers back if they’ve stopped engaging (24:45)
  • How often you should run a re-engagement and what to do if you get no reply (27:16)
  • How to avoid sending your emails to the spam and junk folder (27:43)
  • How to create content that sells and still give people value in emails (28:30)
  • About Rob & Kennedy and my Build Your Audience programme (31:50)

Resources

The Email Marketing Show Podcast

Rob & Kennedy’s Facebook Group

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[350] How to use surveys to increase your online sales with Rob & Kennedy (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
[404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[404] Five compelling reasons to email your list every day (or at least more often than you do now)

If you’re like most business owners I know the idea of emailing your list each day might seem crazy. Won’t people get sick of hearing from you every day? Won’t you lose all your subscribers?

I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results.

Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience.

This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write.

I’d love to know if it inspires you.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer.

1.You’ll develop a daily writing habit (which will help you get better at writing)

People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn’t just newbies. I hear this from experienced business owners too.

But like everything, writing is about practice. And the more you do it, the easier it gets.

My friend Kennedy started sending a daily email to his list because he’s dyslexic and wanted to get better at writing.

He’s been doing it for two years now. But if you read his stylish, entertaining emails, you’d NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email).

Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer.

I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don’t do any meetings or coaching calls until midday. I just write/create content.

Why do I do it this way? Because I believe it’s easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions.

And while I never suffer from writer’s block (which is what 18 years in journalism does for you), I do write better copy when I’m feeling inspired.

Now I’m not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who’s also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general.

2. You’ll develop a bank of content you can repurpose into other things

Since I started my Daily Email in April 2020,  I’ve racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads.

I recently created a whole series of Facebook ads for my new Instagram course from ‘daily email’ copy - and a bunch of marketing emails. And I’d much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I’m not feeling it.

In fact, I actually repurposed some daily email copy to create this podcast episode and blog post.

3. You’ll develop a deeper relationship with your audience

Since I’ve been sending my daily email I’ve been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story.

Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists.

4. You’ll sell more of your products/services

When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy.

5. It’s a form of therapy 

I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It’s also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails.

If you have kids or other responsibilities, it’s easy to tell yourself that you don’t have time. Or that it would be ‘impossible’ to find 15 minutes to write each morning.

But where there’s a will there’s always a way, right?

Podcast shownotes

  • About my Instagram Success Academy (01:26)
  • What inspired me to start a daily email (3:55)
  • How to develop a daily writing habit and why it’ll make you a better writer (5:55)
  • How to find the right time for your writing  and why you should make it regular (8:40)
  • How you can batch create your content for your emails (9:28)
  • Why you'll get better responses if you write about current events (12:15)
  • Why you don’t have to get up at 5am to be successful (13:38)
  • How to create social media content by repurposing your daily emails (14:21)
  • How I organise my content/topics and themes for my daily email (15:40)
  • Why you can’t force your writing (18:25)
  • How I’ve used my daily email copy in this podcast (19:28)
  • How sending a daily email can deepen your relationship with your audience (20:25)
  • Examples of daily emails that have created a conversation (22:05)
  • How sharing content that makes people feel something will connect with them (25:28)
  • How my daily emails have prompted  engagement in my paid membership group (30:11)
  • Why sending a daily email will help you sell more (31:32)
  • Why writing every day can be great therapy (32:33)
  • Tips for getting your daily emails right  (34:54)
  • Why you should always check your email open rates (37:35)

Resources

Sign up for my Daily Email

Rob & Kennedy Podcast

[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[403] How to build your online audience using competitions and giveaways

Would you love to know how you to build your audience using competitions and giveaways?

If you've ever wondered how to run a competition or giveaway and how you can use this to build your audience on social media - then you'll love this podcast episode - with Mark Simpson founder of Boostly and worldwide Facebook group the Hospitality Community.

Mark explains step by step how you can build your online audience by using giveaways and competitions on Facebook and Instagram

Discover how you can use competitions to get people from your Facebook page and onto your email list. He explains how to make your competition post go viral with clever copy and posting tactics. And how to make sure you don't fall foul of Facebook regulations by using the right copy.

Find out how you can use competitions or giveaways to build an audience in any industry and how you can use them to create a buzz when you're launching a new product or service.

Mark shares so much in this podcast episode including his tried and tested 5-day formula for creating and running successful competitions and giveaways on Facebook and Instagram.

Plus he shares the exact copy for Facebook and Instagram competition/giveaway posts so that you don’t have to create it yourself.

I hope you're as excited by this podcast as I am and I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (4:35)
  • How Mark’s business evolved and how he started his business (8:02)
  • Background to Mark and his Facebook group (13:02)
  • Why competitions help the Facebook algorithm (18:23)
  • Why building Facebook followers through giveaways works (20:32)
  • Key things you have to do when running a Facebook competition (21:57)
  • Why the image is really important in a Facebook competition (22:30)
  • Why the first few lines of your copy are really important in your competition post (22:56)
  • Why you must get your giveaway T&C’s right (24:12)
  • How to be clever with your copy and get people to share your post (24:50)
  • How to choose a competition prize (and why it doesn’t have to be your product/service) (30:40)
  • How to think creatively about images (even if you don’t have a beautiful product) (35:30)
  • Why you must be present on social media after you launch (39:01)
  • How to get more eyes on your competition posts (and how much you should post) (41:09)
  • Marks 5-day formula for running a competition and what you should do daily (44:08)
  • How to get people onto your email list from your competition (47:58)
  • How to use peoples competition excitement to make a sale (49:23)
  • Why the competition strategy will work for building your audience (53:20)
  • How to use a competition/giveaway to launch a product or service (55:24)
  • How to access the dropbox folder with the competition templates (57:24)

Resources

Connect with Mark on Instagram

Mark's Boostly podcast

Access Marks FREE 5 day competition copy here: boostly.co.uk/janetmurray

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[402] The surprising reason your Instagram account isn't growing (and how to fix it)

Are you feeling frustrated with your Instagram growth?

In this episode, I share the surprising reason your account isn’t growing (even though you’re posting consistently, using relevant hashtags and/or spending time engaging on other peoples’ accounts). and show you how to fix it. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

If you’re struggling to attract new followers to your Instagram content, you may think it’s because you haven’t nailed your strategy. You need to post more often/consistently. You need to find the right time of day to post. You need to find the right hashtags to attract your ideal/clients.

But while honing these strategies can help, there is one fundamental thing you have to be able to do to grow your following. If you can’t do this, you’ll struggle to grow your audience - regardless of any strategies you try.

So what is this magic thing you must be able to do?

You have to be able to connect emotionally with your audience.

Your content needs to make people stop in their feed,

And it needs to make them feel something. For example:

  • Empathy (because they’ve had a similar experience)
  • Amusement (because you’ve made them laugh)
  • Anger/frustration (because they disagree with you)

If you want people to take the time to stop and read your post. If you want people to hit ‘save’ or ‘share’ - or leave you a comment - it has to hit them right in the heart.

It if doesn’t, they’ll just keep on scrolling.

So how do you know your content is hitting the spot? More people will be liking, commenting on and sharing your content for sure. But what will really show your content is hitting the spot is when people leave comments like:

‘This really resonates with me.’ 

‘I feel like you’re inside my head.’

‘I was just thinking this earlier.' 

So how do you create this kind of content? Keep reading and you’ll find out.

1.Study your competitors’ content

Take a look at the account of some key competitors that are getting good engagement and growth on their account.

How are they engaging their audience emotionally?

Natalie Lue - everything we do is about making us feel better. So if we can make our audience feel better about themselves they’ll love us for it.

Lifestyle envy (personal/work)Hannah Otto, The Annaedit, Brand Stylist

Humour:  Alyssa Limperis, Simon Holland, Glitterbeards, Paul Flaart

Empathy: Matt Haig, Jamie Tworkowski (Jamie T), Helen Marie

Reassurance/encouragement: Boss Babe, me

Challenge: polarising content - don’t see so much on Instagram

People need to SEE themselves in your story - even if they haven’t had that exact experience.

2. Look at what’s worked really well for you (and do more of it) 

For example, I have a recent post, which has been shared 1, 106 times.

The image says: don’t take criticism from people you wouldn’t take advice from.

The caption is about how I get emails telling me I’m doing my email marketing ‘wrong’ - from people who don’t have an email list and/or have not successfully sold hundreds of thousands pounds worth of product/services using email marketing, as I have. Which is generally why I take their ‘feedback’ with a pinch of salt.

So why did people resonate so strongly with this post?

Because they could see themselves in my story.

Even if you haven’t had the exact experience I describe in the caption, you DO know what it’s like to have some know-it-all who knows nothing about you/your business give you advice you didn’t ask for. And you know how annoying and/or upsetting it can be.

Which means you can connect emotionally with my post.

What have YOU posted that has got an unusual amount of engagement? Take a look at those posts, analyse what worked (just as I've done here) and do more of it.

3. Curate content 

My best performing Instagram post to date has:

  • 2,663 likes
  • 5,920 shares
  • 28,933 impressions

PLUS it’s been saved 2,495 times, landed me 912 new followers and 90% of people who saw the post weren’t even following me in the first place.

Pretty mind-blowing, right?

Well here’s the interesting thing. That post wasn't created by me. It was a post I re-shared from someone else's account. In fact, only ONE of my ten best-performing Instagram

posts was actually created by ME (number 10 as it happens). The rest of the posts (including this one) were originally created by other people. I was simply re-sharing them.

In the last six months I’ve added 10k new Instagram followers and content curation (sharing other peoples’ content) has been a big part of my strategy.

The way I see it, there is so much great content out there already - created by people who are more eloquent, funny and/or talented than I could ever be.

So instead of dishing up my rather mediocre content, why not introduce my audience to the best of the best?

That way I can focus on giving them exactly what they need: funny, inspiring, poignant, polarising...whatever it is they need to hear at any given time.

Without having to come up with a single idea myself.

And in doing so, I’m not just growing my own Instagram account. I’m helping to grow other peoples’ too.

Which is a win-win all round, right?

Of course there is an art to content curation (including how to credit those whose content you share). Which is why I’ve devoted a whole section

to it in my new Instagram course, which starts in May. But not only can content curation save you tons of time...it can also help you improve the quality of your content. Which is why I’d love you to give it a try (tip: it doesn’t just work on Instagram)

Podcast shownotes

  • About my Instagram Success Academy (01:54)
  • Why you have to hit people emotionally with your content on Instagram (4:08)
  • Why your Instagram content needs to make people feel something to stop them scrolling (6:11)
  • Why your Instagram feed needs to look visually appealing (8:55)
  • Questions to ask yourself about your Instagram feed (9:50)
  • What your Instagram content needs to make people feel (10:56)
  • Why engagement is more important than a large following on Instagram (11:55)
  • When you’ll know that your Instagram posts are hitting the mark (12:20)
  • How to research the right content by looking at your competitors (13:47)
  • Why making your audience feel better will make them want to follow you (15:45)
  • Five ways you can engage your Instagram audience emotionally (16:40)
  • How to use aspirational lifestyle posts to make people stop and look (16:42)
  • How to use humour to connect with your audience (19:03)
  • Examples of how to use empathy to reassure and encourage people (21:54)
  • How to think about the content from your audience's point of view (24:31)
  • Why you need to be flexible in your Instagram content (25:27)
  • Why you might need to be careful with challenging content or content that shames (26:07)
  • Why people need to be able to see themselves in your content (29:40)
  • Why you should have a look through your content and see what has done well (30:04)
  • Why using other people’s content will grow your followers (and save you time) (34:53)
  • Why your content and emotional connection is at the heart of everything you do (37:09)

Resources

Join my Instagram Academy Course here

 Natalie Lue Instagram

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Generate income - fast - by creating a Power Hour for your business

Want to generate income in your business - fast?

Why not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in? 

In the short-term - where you may not be able to physically deliver in-person services due to the Coronavirus pandemic - it can help you continue to serve your ideal customers/clients.

In the longer-term, it can be a great way to generate additional income for business - without having to leave your desk/studio. 

It can also be a great way to deal with people who ask for help - but don’t seem to want to pay for your time. So the next time someone says: ‘I’d love to pick your brain about xxx,’ you can invite them to book a Power Hour. 

But how do you choose a topic for your Power Hour? What tech will you need to deliver it? And how much should you charge? 

That’s exactly what I’ll cover in this podcast episode - along with tips on how to promote your Power Hour. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

As with anything in your business, the more specific/niche you can be the better. So while you can offer a general Power Hour (where anyone can ask you anything about your expert topic) you’ll almost certainly get more take up if you hone in on a specific type of customer/client and/or a common problem your customers/clients experience. 

Here are some examples of Power Hours created by my current/former clients: 

So for example, Facebook ads expert Laura Moore has a power hour that focuses on increasing ad conversions.

Virtual assistant Catherine Gladywyn offers a power hour for VAs who are stuck on something in their business. 

Architectural technologist Jon Clayton has created a power hour for design and architecture

Amy Caiger has a Power Hour that focuses on helping business owners find their niche. 

If you have a product-based business, you can still create a Power Hour. You can either offer something that relates to the problem you solve. For example, I sell a Social Media Diary & Planner. Although I don’t currently do this, I could offer a content planning Power Hour for people who want help creating their content plan. I could offer these sessions to existing diary owners as an upsell.  Or I could open them up to anyone who needs help with content planning and offer the diary as an upsell at the end of a consultancy session. 

Or you could offer a Power Hour to other product-based businesses on how to do something specific that you are already doing successfully but they might be struggling with e.g. creating a marketing plan, setting up a shop on their website. 

How to deliver your Power Hour

You can use video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat ‘live’ with participants. And you can send them the recording afterwards in case they want to go over anything again. Zoom starts from £11.99 a month. 

Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans.

If you’re worried your clients will be overwhelmed by the tech, it’s a good idea to send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join). 

How to ensure your Power Hour is productive

To ensure the session is productive, I’d recommend you do the following: 

  • Create a dedicated page on your website for you Power Hour that includes information about the session and a link to book 
  • Use a tool like Calendly or Acuity Scheduling so clients can book straight into your diary 
  • Send a pre-call email on how to prepare for the session (including any information they might need to bring to the session) and an outline of how the call will be structured.. PLUS  instructions on how to use the video conferencing software from their phone/desktop. I’d recommend sending this information immediately after booking, then at least one reminder email before the call 
  • Send a follow-up email within 24 hours of the session, with a link to the recording, a short follow-up report with details of what was discussed and up to three key action points (one side of A4 should be plenty).  

These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, are delivered the link to join the call and reminders before the call. 

I include template/swipe files for these types of emails in my How To Turn Your Offline Services Into Online Offerings masterclass

If you’re worried that what you teach/coach can’t be delivered online, I’ve personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you. 

How to price your Power Hour 

It can be tempting to base your pricing on what others are charging in your industry. But this can lead to you vastly undercharging - or even overcharging - for your services. 

Your pricing should reflect the transformation you can create for your client - not how long it takes you to prepare and deliver the session. So if you can share information/advice/guidance that can save them tons of time, money and/or help them generate income in their business - because you’ve spent years honing your craft - your price should absolutely reflect that. 

I’ve generated over a million pounds in sales from the copy I’ve written for my website, sales pages, email marketing and social media. And the reason I’m able to create engaging content is because I spent the best part of 20 years writing and editing for national newspapers. PLUS I’ve invested huge amounts of time (and money) learning about copywriting - specifically for online business. This means I can look at a sales page, social media post or marketing email and immediately see what needs to be changed. Which is why I charge £500 + VAT for a Power Hour - not £50+ VAT.

That said, I haven’t always charged that fee. I started at around £99 + VAT and gradually scaled up as I got more experienced and gathered more testimonials. 

So start by thinking about the transformation you can create for someone and the impact that could have on their life/business.

It can help to spell out the return on investment for your clients. So for example, if I could give you some advice on your sales copy that would help 5x your investment, would you think £500 +VAT was expensive? Probably not. It’s all about how you frame it. 

But you do need to have the experience to match your pricing. You can’t charge £500 + VAT for your Power Hour just because someone else in your industry is doing it (well you can, but you may not make any sales).

So if you haven’t yet delivered any Power Hours it can be worth offering a number of discounted sessions so you can gather testimonials. I wouldn’t recommend offering them for free. People generally don’t value what they get for free. Which means they’re more likely to cancel/show up late to the session and less likely to implement your advice. Even a modest fee will ensure they have some skin in the game. 

How to promote your Power Hour

If you already have an email list - great.  Simply email your list, tell them about your Power Hour and (providing you’ve created the right offer for the right audience) you should get bookings. I’d also recommend doing some social media promotion too. If you have a blog/podcast/Youtube channel, it’s also worth sharing information about it there. 

If you don’t have an email list (or only have a small list) you’ll need to use proactive outreach. That means making a list of people you know (e.g. current/former clients) who might be interested in your offer. PLUS asking for recommendations/referrals from friends/colleagues. If you’re not sure how to get started with proactive outreach, the first module in my Build Your Online Audience programme focuses on exactly that topic (and includes email/message templates you can adapt for proactive outreach). 

Need help building your email list? Check out: 39 surprisingly easy ways to increase your email subscribers

I also have an email list building programme inside my Build Your Online Audience programme

Find out more about my Emergency Response Plan

Podcast shownotes

  • The context for this bonus podcast episode (01:44)
  • Find out about my Emergency Response Plan (4:32)
  • What is a Power Hour and how you can use it in your business (06:50)
  • Why Power Hours are great for getting rid of time wasters (8:37)
  • Why you should choose a niche topic for a Power Hour (09:04)
  • Examples of successful niche Power Hours (12:57)
  • How to create a Power Hour for a product-based business (14:11)
  • How you can use a Power Hour to upset and get future business (16:15)
  • How to use a Power Hour to decide if you want to work with someone (17:57)
  • How to deliver a Power Hour and apps you can use to deliver (19:30)
  • How to make sure your Power Hour is productive and take payment (22:10)
  • Tools you can use to make it easy to schedule a Power Hour in (23:04)
  • How to prepare people for the Power Hour (and why you need to) (24:54)
  • How to follow up a Power Hour and what you should include (27:10)
  • How to plan out a Power Hour call and manage expectations (29:29)
  • How to price a Power Hour and think of the transformation you offer (30:04)
  • Why you need good testimonials (and how to get them) (32:42)
  • How to promote a Power Hour (and what to do if you don’t get a response) (34:25)
  • How to promote a Power Hour if you don’t have an email list or audience (36:09)

Resources

Video Conferencing Software
Zoom
Go To Meeting
Team Viewer
Join Me
Google Hangouts
Meetme
Blue Jeans
Actuity
Calendly

Presenting software
Screenflow Mac
Thinkific
Teachable
Wistia
Vimeo
YouTube
Audacity
Soundcloud

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[Bonus] How to turn your in-person services into online offerings (podcast)

Get my  Instagram Engagement Playbook 

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[396] How to grow an engaged Facebook community with Steve Folland

Have you ever wondered how to grow a really engaged Facebook group? Where there is a real sense of community - and people genuinely engage? If you’d love some strategies for growing your own online community or you’re thinking of starting a Facebook group then this podcast with video and audio producer Steve Folland is a must-listen. 

Steve who is also the host of the Being Freelance podcast shares how he grew his online community and Facebook group from his own podcast. He explains how he started his Facebook group after growing his podcast audience and how he links the content in his Facebook group back to his podcast - even down to the questions that he asks when people join the group.

Steve explains how important it is that your Facebook group is genuine and how your personality will give you the edge and get people to join your tribe.

Plus why you must create really good quality consistent content. He shares the strategies that he’s used to engage his community and grow his Facebook group. Find out why having a specific niche for his Facebook group has made his community really successful and buzzing.

Plus how Steve has used his Facebook group to increase his online presence and his podcast audience.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • How Steve started the Being Freelance podcast and then his Facebook group (2:11)
  • How Steve uses his podcast to get people to join his Facebook group (3:23)
  • Why you need to set the tone of a group for people to connect with you (7:48)
  • Why having a niche Facebook group helps with engagement and content (9:27)
  • How Steve creates a buzz and makes people feel part of the community (10:14)
  • Why you need to set out what you will genuinely use the group for at the outset (16:20)
  • How Steve set his group rules and the questions he asks when people join (18:13)
  • How Steve gets people involved and links the group back to the podcast (22:44)
  • How Steve repurposes content in the group to use on other platforms (24:14)
  • How Steve uses his podcast to drive people to his Facebook community (27:40)
  • Why your personality, consistency + content will help attract people to your group (30:11)
  • Why you should niche your Facebook group as much as possible (34:49)
  • How Steve’s Facebook group has enabled him to monetise his podcast (35:57)
  • How having an online community has helped Steve with his online business (39:19)

Resources

Steve's website Being Freelance

Get my 31 post ideas for your Facebook group

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[327] Why I am closing my 13.5K Facebook Group (podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[352] How to sell in a Facebook group without annoying your members (podcast)
[357] How to transform your Facebook Group from ghost town to garden party with Bella Vasta (podcast)
[361] 15 post ideas for your Facebook group (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast
[Bonus] How to turn your inperson services into online offerings (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn