Motivation

[413] How to get more done in less time (and build your audience faster)

Hands up...I’m not the most organised person in the world.

But I AM insanely productive - publishing hundreds of podcasts, blogs and social media posts every year - and rarely missing a deadline. 

My recent ADHD diagnosis made me question how I’d managed to stay so productive - despite being disorganised. 

If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness. It can also cause problems with memory, forgetfulness, organisation. 

And it made me realise I’d actually developed coping strategies to stay productive - which I share with you in this episode. 

They’re actually really good strategies that can help anyone who struggles to get things done (which we all do at times).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here are five things that help me stay productive. 

  • Time blocking. I keep my mornings free and don’t do any external meetings/teaching/coaching until midday. As I get up at 5 am, this means I can often get around six hours of solid work in before lunchtime. 
  • Repetition. If you’ve ever tried to quit smoking or lose weight, you’ll know that changing bad habits can be tough. The same goes for good habits. Which is why, if you can get into the habit of doing good things every day, these habits can be as difficult to break as having a cigarette or a chocolate bar after every meal. 

This is why I do the same thing at the same time every day. For example: 

  • Sending a Daily Email to my list at around 7 am
  • Posting on Instagram every day around 7.30 am 
  • Publishing a podcast  every Friday

Experts believe it can take as little as 21 days to adopt a new habit. So if you can get into the habit of posting your blog post on a particular day and/or planning your social media posts at a particular time each week, this can be really powerful for your productivity. 

  • 90-day planning. I plan my content in 90-day cycles - around the products/services I’m launching in my business. Which also means I can plan my content to coincide with key launches in my business. 

For example, this month (July 2020) I’ve launched a Pinterest course in my membership programme Build Your Online Audience. Knowing it was coming up, meant I could schedule a week of relevant content ahead of the launch, including a podcast on getting started with getting started with Pinterest , a cool messenger bot quiz on whether Pinterest is right for your business and tons of relevant social media posts.  

  • Public accountability. I make my plans public e.g. writing a daily email, publishing a podcast episode every Friday - which means I can’t back out
  • Body Doubling. This is a term used to partnering with others to get specific tasks done. For example, I’ve recently started using a fab tool called Focusmate a virtual co-working tool that allows you to work, side-by-side, with a partner, remotely - over video - in structured 50-minute sessions. 

However, I’m hyper-aware that some people might find working with strangers of the internet kind of awkward. So I’m trialling my own ‘Get It Done’ sessions for members of my Build Your Online Audience programme. 

Podcast shownotes

  • How I use time blocking to stay productive (6:43)
  • How I produce three pieces of great work by midday (8:22)
  • Why you need a good chunk of time at a time of day that works for you (10:20)
  • How repetition and creating good habits can help productivity (11:10)
  • Habits that I have in my business to get things done (12:30)
  • Why consistent habits will build your online audience (15:22)
  • How 90-day content planning will make you more productive (16:37)
  • How planning ahead will help you focus on peak points in your business (17:48)
  • How public accountability will help you be more productive (23:10)
  • How body doubling can help you increase your output  (24:50)
  • How Focusmate helps with accountability and productivity (26:40)
  • Get it Done sessions in Build Your Audience programme (30:02)

Resources

Focusmate

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[Bonus] How I discovered my ADHD superpower (podcast)

[374] How to create a year's worth of content in one morning (podcast)
[390] How to stop overthinking your content (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

How I discovered my ADHD superpower

I was recently diagnosed with ADHD.

At the grand old age of 45.

If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness.

I’ve found it uncharacteristically difficult to talk/write about, but I’m sharing it here in the hope it might be of help (even just as a reminder that everyone has their ‘things’ to deal with).

In this special podcast episode, I share the story of how I discovered I had ADHD and why I believe it's my secret superpower as an entrepreneur.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

By the time you get to the end of this post, there’s a good chance you’ll be thinking one of three things (or maybe all three).

  1. But I do those things too
  2. But you don’t seem the slightest bit ‘hyperactive’ Janet
  3. ADHD isn’t real...it’s just your personality type

So, to put it into context...yes we all do some of the things I share with you here sometimes. What makes the difference with ADHD is (a) the frequency with which the symptoms occur (b) the extent to which it affects your life.

It’s also worth mentioning that ADHD shows up differently in different people….particularly in girls and women (which is why it’s often missed). For example, the hyperactivity and/or restlessness can be mental rather than physical (as in my case).

And while educational/professional achievement in people with ADHD is often lower, it can show up in high achievers too. In fact the ability to 'hyperfocus' - to zone in on a particular area of interest and block out everything else - can be EXACTLY the thing that helps you to become a high achiever (another reason why ADHD can get missed).

I always felt there was something a bit ‘different’ about how my brain worked - but like many people - I associated ADHD with hyperactive teenage boys, so never imagined I could have it.

Then I stumbled across an article about women and ADHD and thought…’oh my God, that’s ME.’ I spent the next year or so reading and researching, which is what, eventually, led to me getting tested and getting a diagnosis.

My ADHD symptoms

To put my symptoms into context, here are some of the questions I’ve grappled with pretty much all of my life:

✔️ How can I be such a high achiever at things I find interesting but suck SO badly at those I don’t (which is VERY apparent from my school reports)?

✔️ Why can I concentrate for hours on things I’m interested in - to the point where I lose track of time - but struggle to pay attention to anything that doesn’t?

✔️ Why am I so bad at ‘life stuff?’ Paying bills, booking/cancelling appointments, ordering groceries, cooking….

✔️ Why do I get so excited about new things….then struggle to finish them?

✔️ Why am I so bad at friendship? Remembering friends' birthdays, sending baby gifts, asking after them when they’re sick, turning up to social things…well maybe not bad, just inconsistent...

✔️ Why am I such an impulsive spender (but never seem to learn from my mistakes)?

✔️ Why am I so brilliant with words...but frequently get muddled up with numbers and dates?

✔️ Why do I leave everything until the last minute? In fact, why does leaving it to the last minute sometimes feel like the ONLY way to get it done?

✔️ Why do I struggle so much with detail? To the point where starting a project with lots of moving parts or instructions to read feels PHYSICALLY painful?

✔️ Why can’t I hold down a job or even stick working in an office with other people for more than a few weeks at a time?

✔️ Why do I get so BORED of everything so quickly: meetings, relationships, social events, small talk, projects...?

✔️ Why do I sometimes make such impulsive decisions? Decisions that can blow up relationships (friendship/work/family)...often on a whim?

✔️ Why am I SO damn sensitive? To the point where a cross word/brush off from a colleague/friend can put me in a dark place for weeks on end…

✔️ Why am I a compulsive workaholic who works longer hours than anyone else I know (often to achieve the same results)?

✔️ Why don’t I enjoy holidays/days off like other people seem to?

✔️ Why can’t I SWITCH MY DAMN BRAIN OFF?

All of which I now realise are symptoms of ADHD.

Why you don't have to be hyperactive to have ADHD

If you’ve worked with me and/or are a friend, you may be surprised by me sharing this.

Because I probably come across as pretty calm, right?

I generally don’t pace the floor, interrupt people when they’re speaking and/or talk incessantly (well, only sometimes ) or any of the other stereotypical symptoms of ADHD.

The only thing you might have noticed is that sometimes I talk a bit fast. And - if you’ve worked with me, you’ll also know I THINK fast. Which can make it hard to keep up at times...

But I wasn’t bouncing off the walls as a child/teenager (and nor do I do that now). So I had no reason to believe - and nor did anyone else in my life - that the things I describe above were anything more than personality quirks.

Relationships is the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.

I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).

Which means life can feel a bit lonely at times.

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain... which kind of helps a bit.

Coping Strategies

Work-wise, I’ve completely leant into my zone of genius (writing, communicating, creating content) and outsourced the things I find hard. And I love what I do, which means I rarely have problems paying attention to work stuff.

Life wise...I kind of bumble along, trying - and often failing - to create systems to keep me organised. But I still get far too many fines/charges for forgetting to pay things. I’m still impulsive with money, but because I earn more these days, it’s less of a problem. Which means I no longer have any debt. Although, if my income changed, I know that’s something I’d have to watch out for.

I’ve learned that the ADHD brain only has two modes: ‘now’ or ‘not now’ - which means you can’t draw on a previous experience like most people do (for example, getting charged for going over your overdraft limit because you bought something you couldn’t afford). Which is why you keep repeating the same mistakes - over and over again - much to the frustration of family/friends/colleagues.

Relationships are the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.

I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).

Which means life can feel a bit lonely at times.

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain, which kind of helps a bit.

Next steps

This is all quite new to me, so I’ll leave it here (and I’m also a bit bored now).

I’m just starting out on this journey, so I still have a lot to learn. I spent the first few weeks wondering whether the test was ‘wrong’ and worrying about whether people would think I was jumping on to some kind of trend/bandwagon (ADHD is really common in entrepreneurs).

Once I’ve got my head around it, I’m sure it’s a topic I will revisit again - especially once I’ve explored different treatment options. But I wanted to share this with you in case it was helpful in any way.

And it goes without saying that while living with a restless, racing mind isn’t always easy (in fact, it can feel unbearable at times), it is almost certainly responsible for some of the things I’ve achieved in my life/business.

Over and out.

Podcast Shownotes

  • Why I recorded this bonus podcast episode (1:35)
  • My ADHD symptoms that led to my ADHD diagnosis (5:49)
  • Why I always just accepted my symptoms as personality quirks (9:15)
  • How ADHD has affected my ability to form close friendships (11:01)
  • Why ADHD symptoms show up later in women (12:24)
  • How I struggled at primary school with sensitivity (14:01)
  • How I lost interest in certain subjects at school (18:08)
  • How I started enjoying school when I could focus on the subjects I was good at (20:43)
  • Why I found university boring and it didn’t do much for me (22:50)
  • Why I struggle with small talk especially at events (23:59)
  • How I couldn’t stop spending money when I was younger (25:54)
  • When I realised that teaching wasn’t right for me (28:50)
  • Why freelance journalism was a really good fit for me (30:48)
  • How I got interested in entrepreneurship and online businesses (34:02)
  • How I struggled with being a mum and making connections with other mums (36:12)
  • How ADHD leads to hyper-focus and can make you lose interest in things (39:53)
  • Why I decided to find out if I had ADHD /  I started to question why I couldn’t enjoy time off (40:22)
  • Why it’s about the frequency of symptoms in an ADHD diagnosis (42:18)
  • How I’ve managed my business around my symptoms (43:05)
  • How ADHD hyper-focus has really helped my business (45:16)
  • Resources to understand more about ADHD (47:10)

Resources

Tracy Otsuka Podcast 

Jessica Macabe How to ADHD 

A Radical Guide for Women with ADHD 

Taking Charge of Adult ADHD 

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[411] How to become the number one choice in your industry with Jen Hall

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.

Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.

Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.

Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.

PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About my Pinterest course (0:50)
  • About Jen Hall and her business and how she helps people (4:11)
  • The benefits of becoming a market leader in your area (6:44)
  • Why size doesn’t matter if you want to be a market leader (8:45)
  • Why you need to niche before you can become a market leader (10:18)
  • Why you need to ditch niche fear (12:12)
  • Why passion will help you niche (14:20)
  • Why you’ll never get anywhere if you don’t niche (15:06)
  • How to use your messaging and articulate what you do to help you niche (17:43)
  • Why you should avoid overcomplicating your messaging (20:44)
  • Why you’ll hold your business back if you don’t specialise (22:19)
  • Why differentiation is key to becoming a number one choice (25:02)
  • Why you need to create your USP rather than look for it (30:05)
  • Why you need to look at your competition to help innovate  (33:06)
  • The difference accumulated benefits and that one killer thing you do (34:25)
  • Why you need to bring your ideas to market (37:14)
  • How to differentiate yourself in a crowded market (38:53)
  • How to stand out by using technology to be personal (41:04)
  • Why you need to be personal to your audience become a market leader (43:02)
  • Why content planning is so much easier if you’ve specialised (43:43)
  • Why your messaging will help you become a market leader (45:45)

Resources

Jen Hall The Expert Unrivalled Podcast

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[406] Mindset problems that can slow your audience growth

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you’ll love this podcast episode with performance and mindset coach Osmaan Sharif.

Osmaan explains the common struggles that affect our mindset as entrepreneurs  -and how this can get in the way of building our audience.

Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go.

Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch.

He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business.

As always I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About this podcast episode (3:12)
  • About Osmaan and how he helps entrepreneurs with mindset (4:27)
  • Why mindset is so important to business owners (6:49)
  • Why a past corporate background can hold people (9:15)
  • Why big goals can overwhelm you and hold you back (10:44)
  • Why expecting too much of yourself can overwhelm you (13:08)
  • Why perfectionism will hold you back and (14:22)
  • How your entrepreneurial superpower can affect your strategy (17:11)
  • Why you need to focus on the parts of your business that you are good at (20:08)
  • What procrastination is really telling you about your business (21:40)
  • Why the wrong mindset can really affect your business (24:15)
  • Why being clear on your goal will stop holding you back  (28:03)
  • How ninety-day goals will help you move forward and focus (33:15)
  • Why shorter goals are better and flexibility is key for achievable goals (36:00)
  • How accountability will help you stay focused (37:15)
  • Why we need to align our values with what drives us forward (40:01)
  • How knowing your values and your goals will help you make decisions in your business (44:38)
  • Why we can struggle with what we think we should do and what we actually do (47:57)

Resources

Osmaan Sharif’s Rapid Transformation website

Find out more about your entrepreneurial superpower in this podcast episode:
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[389] How to find your niche (and why you need to) with Jo Soley

Ever wondered if the day you were born can affect your life, work and business?

In this podcast episode about how to find your niche - business and marketing coach Jo Soley shares how she decided to take the bold move to niche her coaching business to specialise in numerology. Jo uses the power of numerology to help clients to move forward and create a successful business.

It’s a great case study of how to choose a niche for your business and how to become an authority and dominate your niche. Jo explains the steps she took to pivot her business gradually and how her audience pretty much stuck with her.

Jo also shares how niching has made her business much more profitable and helps her stand out amongst the many business and marketing coaches out there.

It’s not the kind of podcast interview I normally do. But I can pretty much guarantee you that halfway through you’ll be really keen to work out your life path number and find out how your number energy can influence the direction of your business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Jo and how she developed her niche (2:43)
  • How Jo discovered numerology and discovered you can use it to coach people  (7:40)
  • How Jo niched into numerology and what those around her thought about it (11:36)
  • The steps Jo took to gradually change and introduce her new niche (15:30)
  • How Jo promoted her new business and then gradually launched her new niche (17:21)
  • How niching helped Jo build an audience that understood exactly what she does (21:21)
  • How niching has made Jo’s  business more profitable and helps her stand out (23:28)
  • How Jo works with people to align their numbers (25:09)
  • How to work out your life path number and what it can mean for your business (27:04)
  • What happens when you resonate with different numbers (38:06)
  • How your personality and your number can hold you back (41:36)
  • How to use your numerology knowledge to move forwards in your business (44:03)
  • How Jo plans to move her business forward (47:33)

Resources

Jo Soley Website
Jo Soley Facebook
Jo Soley Facebook Group
Jo Soley Instagram
Jo Soley Discover your life path lead magnet

[135] How to dominate a niche with Jeff Sieh (podcast)
[335] How to create a high converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[349] How to find the right niche for your business (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[387] How to create more content in less time with Amy Woods (podcast)

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

How to create an editorial calendar for your business (blog post)

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[376] Lessons learned from one million downloads of my podcast

Want to know how I've managed to publish a new podcast episode every week for the past four years? 

How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there?

This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about is showing up and publishing consistent content.

How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years?

This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving. 

So you'll see it's so much more than how you keep a podcast going. 

I also share my favourite podcasts too. What do you think?  Have you listened to them?

I hope you enjoy the episode as much as I did recording it.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • Why you should listen to this podcast (01:57)
  • How to win in my 'Big Podcast Giveaway' (2:52)
  • Find out about my 2020 ‘Start a podcast programme’ (5:39)
  • What inspired me to start a podcast (and why it’s such a great way to connect with people) (7:02)
  • How I have consistently produced my podcast (and how accountability keeps me on track) (10:30)
  • Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04)
  • How I record a guest podcast episode (16:40)
  • How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09)
  • Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50)
  • How I got people to agree to be a podcast guest when I was starting out (24:58)
  • How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44)
  • Why it’s important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24)
  • Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44)
  • Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25)
  • How to promote a podcast and why you have to try lots of different ways (45:20)
  • Why a podcast needs to be quality content that solves your audience’s problems (48:47)
  • Top 9 episodes I've recorded? Try these they are full of useful practical advice that’s easy to implement:  133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52)
  • Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46)
  • What happens if the podcast guest doesn’t work out (1:00:05)

Resources

How to pitch yourself as a podcast guest (blog post)

Find out about my new start a podcast programme in 2020
Win in my Big Podcast Giveaway!

[133] How to grow your following on Twitter (podcast)
[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[227] How to make sales without being spammy with Jess Lorimer (podcast)
[253] How to land guest appearances on podcasts with Nicole Holland (podcast)
[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[288] How to get started with vlogging(and how it can help your business (podcast)
[315] How to create a brand statement and why you need to (podcast)
[333] 39 Surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[340] How to create a coaching or consultancy package for your business (podcast)
[341] How to use stories to attract your ideal audience (podcast)
[351] How to get corporate clients and why you should with Dylis Guyan (podcast)
[362] How to grow your Instagram following to 27K - fast (podcast)
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

How to create a high-converting lead magnet course

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Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

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