Pitching

[435] What’s the difference between marketing a product and a service?

What’s the difference between marketing a product and a service?  In this podcast episode, I explain why there’s NO difference between selling a product and a service. A And I explain why the belief that there IS a difference can actually hold you back as a product-based business. But this episode isn’t just for product-based …

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[434] How to set your prices (and why it’s an audience issue) with Sally Farrant

Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing? Maybe you’ve discounted your prices just to win a client and ended up feeling REALLY resentful?  Or perhaps you’re wondering if you should put your prices on your website? If any of that sounds familiar then …

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[433] How to create and promote your own awareness day with Rachel Spencer

Would you love to create your own awareness day for your business or industry? Maybe you’ve got a great idea for an awareness day but you’ve got no idea how to create or promote it? Find out why awareness days are one of the BEST ways to make your business stand out from the crowd …

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[377] How to write super engaging copy about your business

Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media? In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and ‘writer of …

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[376] Lessons learned from one million downloads of my podcast

Want to know how I’ve managed to publish a new podcast episode every week for the past four years?  How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? This podcast answers your questions and more and is …

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How to prepare for Soulful PR for Starters

Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital. There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities With that in mind, here’s everything …

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