How to find out if your story idea will interest national journalists

Getting featured in national publications and programmes can be a powerful way to promote your business. But I see so many business owners wasting time pitching stories to national journalists that are far more suited to local or industry titles. So how can you tell whether your story idea has national potential? And if it... READ MORE

How to get PR for your product launch

Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your launch should you get in... READ MORE

How to connect with journalists on social media (without feeling like a crazy stalker)...

For people who ‘do’ communications for a living, journalists can be a pretty difficult to get hold of. They don’t pick up their phones, answer emails or respond to invites (not without a lot of prompting, anyway). Which can be sooo frustrating if you’re trying to pitch a story. If you want to increase your... READ MORE

How to use newsjacking to get media coverage for your business

If you want to get media coverage for your business or brand, there are three main ways to go about it: Pitch your own ideas directly to journalists (I explain how to do this here) Respond to journalists’ requests via the #journorequest hashtag or tools like Response Source  ‘Piggyback’ on topical news stories (commonly known as... READ MORE

How to tell your story in the media (without being boring)...

We all love telling stories. What’s more, we’re generally pretty good at it. Each and every one of us has our own ‘library’ of stories to draw from when we want to impress, empathise or entertain. Mine include: a government minister shaking his fist at me in parliament, being airlifted to hospital following a car... READ MORE

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