Pitching

Are you making these excuses not to do PR?

Most people love the idea of PR. But when it comes down to the nitty gritty - the doing what it takes to get featured in magazines, newspapers, and on radio & TV - enthusiasm can often wane.  The thing is, PR doesn’t have to be difficult at all. In fact, if you’re doing it right, it... READ MORE

How to land a regular column in a newspaper or magazine

If you want to grow your influence, credibility - and your client list - getting a regular column on a magazine or newspaper can help a lot. But how exactly do you make it happen? Here’s some tips to get you started. 1.Leave your ego at the door If you’re a regular reader of this... READ MORE

The only thing you need to know about PR (if you want want to be awesome at it)...

If you follow me on social media, you’ve probably heard me to talk about Andy. If that applies to you, stick with me for a moment while I fill everyone in. I met Andy at an event I was running last month called What Journalists Want - an annual workshop where I get journalists and... READ MORE

Three ways you can rock at PR in 2016

Has PR been on your to-do list for a while? Have you been putting it off until you have more time, money or a better website (or something other excuse entirely)...? Maybe you’ve had some media coverage already. But you want to go bigger and better: more national coverage, more prestigious titles or get yourself... READ MORE

Christmassy PR ideas it's not too late to pitch

Got a story idea with a Christmassy theme? If you’re looking for PR coverage in monthly titles, which generally work several months ahead, you’ve probably missed your chance. You may also be too late for some weeklies. But if you act now, there’s still plenty of time to place festive stories (including post-Christmas stories for January) in... READ MORE

How to get journalists to write about your business

If you’re reading this post, I’m guessing you’re keen to get media coverage for your business or brand. Perhaps you’ve tried pitching a few ideas to journalists but they've been rejected or ignored It could be that you’ve had a few successes, but would love to get more consistent media coverage Or maybe you’re so darn... READ MORE

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