Pitching

19 signs your business is ready for PR

1. You have a book or product you’re really proud of - and you want the world to know about it 2. You find yourself googling things like ‘how to write a press release’ or ‘how to get press coverage for your small business’ 3. You dream of doing Ted Talks or other high profile... READ MORE

Nine things you should read if your business feels messy right now

When you run your own business there are times when everything feels overwhelming. You’re not sure if you’re heading in the right direction. You can’t seem to make a decision about anything. Some days, you’re not sure if you should have a business at all. Here’s nine of the best blog posts to see you... READ MORE

Why I won't write you a press release (however much you pay me)...

At least one person emails me a week asking how much I charge to write a press release - usually a small business owner with an event or product to launch. They’ve often completed my free press release writing course but think it will save time if I do it for them. I always say ‘no’ - regardless... READ MORE

Six mind hacks that will help you get more press coverage

When I was training for my first marathon, my running buddies said that completing the 26.2 mile course was as much about mental strength as it was about physical fitness.  And boy were they right: when things got tough, it was my mind - not my body - that helped me put one foot in front of the other. As I... READ MORE

Four free PR resources you already have (but probably aren't using enough)...

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when...I’ve been on holiday/moved house/joined a gym*. I’ve noticed people - small business owners, in particular - often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit... READ MORE

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