Podcast

[186] Three common press-release writing mistakes

by

Podcast: Play in new window | Download (Duration: 20:08 — 46.1MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What…

[185] How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn

by

Podcast: Play in new window | Download (Duration: 1:26:43 — 119.1MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise on getting the most out of networking on LinkedIn. Here’s what you’ll learn in this episode: Mark…

[184] How to test your business ideas

by

Podcast: Play in new window | Download (Duration: 16:35 — 37.9MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for a new product or service to make sure…

[183] Should you hire a social media manager?

by

Podcast: Play in new window | Download (Duration: 38:03 — 87.1MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.   In this episode social media manager…

[182] Why you should ditch your ideal customer avatar

by

Podcast: Play in new window | Download (Duration: 21:13 — 48.6MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what…

[181] How to get fully booked through blogging with Rachel Miller

by

Podcast: Play in new window | Download (Duration: 48:22 — 110.7MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging – without the need…

[180] How to build relationships with influencers

by

Podcast: Play in new window | Download (Duration: 28:31 — 65.3MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don’t have an established relationship with them a ‘cold’ email request probably isn’t going to cut it. In this episode I share my practical ideas on getting influencers…

[179] How to get more eyes on your content with Andrew and Pete

by

Podcast: Play in new window | Download (Duration: 56:25 — 129.1MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland – aka Andrew and Pete – share their…

[178] How to plan a social media campaign for a launch

by

Podcast: Play in new window | Download (Duration: 34:58 — 80.0MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

An effective social media campaign can really make a difference to sales when you launch a new product or service – and will help you to make sure you’re creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I…

[177] How to use crowdfunding to grow your business with Khierstyn Ross

by

Podcast: Play in new window | Download (Duration: 42:07 — 96.4MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS | http://janetmurray.co.uk/subscribe-to-podcast/

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here’s what you’ll learn in this episode: How Khierstyn Ross…