PR Tips

49 words you should avoid in your press releases…

If you’ve been following this blog for a while you’ll know I often talk about making every word work for its place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own organisation, product or service, it’s …

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Why I love it when journalists ignore my emails (and you should too)…

  I got an email from someone recently who said she was unsubscribing from this blog. This is what she said: ‘I’ve been sending you press releases and email pitches for months now and you haven’t replied once. I read all the content you put out there, so why haven’t you read mine?” For those …

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Do you get nervous about pitching to journalists over the phone? Read this…

Do you get nervous about calling journalists? Have you ever spent hours preparing a pitch (maybe you even wrote a script) but found yourself stumbling over your words or repeating yourself as soon as you got on the phone. Or perhaps you mind went completely blank. If any of this sounds familiar, you’re not alone. …

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Would your story idea pass the BBC homepage test?

There’s a story doing the rounds on Facebook at the moment about a guy who’s selling his house because he’s lost his job and can’t afford the upkeep. Unfortunate, but not that unusual, you might think. Until you see the pictures of the house. It may look pretty unremarkable from the outside, but inside it’s …

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