PR Tips

How Twitter helped this business owner get featured in Stylist magazine

In this interview, psychotherapist Samantha Carbon shares how she got coverage in Stylist magazine and other national titles - without writing a single press release or hiring a PR company.  Here's what you'll learn in this video: How Sam has used Twitter to get high-profile media coverage in publications like Stylist, Glamour, Country Living, the... READ MORE

How to get your hashtag to trend on Twitter

“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a dozen screenshots. My #soulfulpr hashtag... READ MORE

How to write an effective press release for your small business

If you’re looking to get media coverage for your small business, knowing how to write a press release is an essential skill. But what should you include in your press release? How long should it be? And who should you send it to? Here’s everything you need to know to get started… What is a... READ MORE

How to get PR for your product launch

Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your launch should you get in... READ MORE

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