PR

How to find time for PR in 2018

If you want to find more time to promote your business in 2018, you need to work smarter - not harder. Here’s five PR strategies that will help you do more in less time.

Schedule

Getting press coverage is all about timing. So when you suggest an idea to a journalist, the first question they will ask themselves is ‘why do people need to hear about this now?’ (or next week/month, depending on how far they work ahead). This is often referred to as the ‘hook’ or ‘peg’ for a story.

But most publications and programmes work much further ahead than you might imagine (monthly magazines typically work at least 3-6 months ahead, for example). That’s why why devoting a morning or afternoon to mapping out the key dates, awareness and anniversaries that are relevant to your industry or area of expertise - across the entire year - can be a smart move.

The bonus? You’ll also come up with tons of ideas for your own blog/podcast/vlog and social media platforms.

A little forward planning helped inspire this article on why we need to talk more about miscarriage in the Guardian, Jacqueline Hooton’s opinion article in the Independent on why you shouldn’t share your back-to-school photos and this Huffington Post article on five reasons to give Dry January a go from Kate Beavis.

If you’d like some help with your planning, you can download my FREE 2018 media calendar here.

Mapping out key dates, awareness days and anniversaries for the coming year can save you hours of time

Follow the news

If a big news story breaks that relates to your area of expertise, contacting the media to offer comment - or write a follow-up article - can be a smart move. That’s exactly what personal trainer and fitness model Jacqueline Hooton did when she heard the model Bella Hadid being criticised for being too thin, after landing a big contract with Nike. It resulted in this article for the Independent on why we should stop demonising thin women.

Remember that breaking news doesn’t always have to be controversial. If you’re a relationship expert, you might offer comment on a celebrity wedding (or a divorce/break up). If you’re a stylist, you might offer comment on an unusual outfit on the catwalk or red carpet. If you’re a social media consultant, you might offer comment on the latest online craze. If people are talking about it, journalists will be looking for people like you to talk to.

Do bear in mind, however, that things quickly become ‘old news’. If a story comes along you can respond to, you can’t afford to wait until you’ve dropped your kids at school, written that blog post or cleared down your emails - you need to act fast. Here’s how to write an email pitch for a journalist.

Setting up Google alerts for subjects you know you can talk about in the media is a good idea. It’s also worth keeping an eye out on social media for breaking news (Twitter is great for this).

Recycle

Aim to repurpose every piece of content you create. Instagram updates can be turned into tweets or posted on your Facebook page. Vlogs and podcasts can be transcribed and turned into blog posts. Story ideas you pitch to newspapers and magazines can be adapted for your blog or for guest posts on sites like the Huffington Post (find out how to become a Huffington Post blogger, here). For example, I’ve taken the theme of working for free and turned it into content for the Guardian, Entrepreneur and my podcast.

Scheduling your content, across the year (or at least up to three months ahead) will allow you to space out your content, so your followers don’t find it repetitive.

Collaborate

The algorithm for social media sites like Facebook and Instagram rewards engagement, so the more comments and shares you get, the more people will be shown your content. But this can be hard - particularly when you’re just getting started on a new platform. Forming groups with other business owners who are also looking to grow their social media engagement (sometimes known as ‘pods’) and commenting on and sharing each others’ content - can be a great way to accelerate the process. I’ve created a number of growth ‘pods’ for members of my Soulful PR Studio - which has allowed some members to 10x their social media engagement. Committing just 15 minutes a day to being part of a pod can save you hours in the long run.

Don't be afraid to recycle social media content for other platforms.

Create habits

When you’re busy helping your customers or clients, PR can often end up at the bottom of your to-do list. But if you’re not taking daily action to promote your business, when you get to the end a busy period, you may find business is slow. Making PR part of your daily routine - as little as 15-20 minutes a day - will ensure you have a constant stream of leads and clients.

Most experts agree that it takes at least 30 days to form a new habit, so commit to one daily PR activity today - one that takes just 15-20 minutes - and in a month’s time you’ll have invested a day in your PR. Just think of the impact this could have on your business.

You could commit to being part of a social media growth pod, monitoring the news every morning or planning out your content for the coming week/month.

I encourage my clients to commit to a #dailypitch - where they suggest an idea to a journalist, pitch themselves to be a guest on a podcast or put themselves forward to speak at an event - every single day. If you did that every single working day of the year (252 days), just think how many pieces of guest content - and more importantly - links back to your site you could create in a year. Find out more about pitching guest content here.

Pink 2018 media planner and wallplanner
My 2018 media diary comes with over 1000 key dates, awareness days and anniversaries - which will save you hours of time on content planning

Want to save even more time with your PR? You can still grab one of my fab media diaries, which lists around 1000 key dates, awareness day and anniversaries and will save you tons of time on your planning. You’ll also get a monthly newsletter with updates on new books, films, TV programmes and other key developments you can use in your media planning.

Order your copy here. 

 

Want to sign up for an online course but don't have the budget. Here's how...

So you’ve spotted an online training programme you’d love to take part in. You know it would be great for your business. Trouble is, it feels out of your budget right now.

If this sounds like you, the first thing you need to is reframe the problem. Instead of saying ‘I can’t afford it’ ask yourself ‘what could I do to make it affordable?’

Here’s ten money-saving ideas to help you make it happen.

1.Get in early

Most online programmes have earlybird prices. Some offer the option to pay in instalments. So get in early and save yourself some cash.

2.Ask if there is an affiliate deal

Some online programmes offer commission/rewards for referrals. Recommend the programme to friends/colleagues and you could shave of some of the costs of your own training.

3.Offset the costs with an event/offering of your own

If you want to invest in your own learning, how about hosting your own live workshop or opening up a number of consultancy slots to cover the costs of your training? If you run a product-based business, perhaps you could host a pop-up event in a local market, office or co-working space. Plenty of venues rent out space by the hour at very affordable rates (my personal tip: try schools, colleges, and churches) and you can put together a sales page on Eventbrite in minutes. Start thinking creatively and the possibilities are endless.

4.Host an online event or sale

What do you already have of value in your business? Perhaps you have some information products i.e. courses/webinars/videos you could bundle together and offer at a special price? Something you could teach in an online class or webinar? Or products you could bundle up or offer at a special price for a limited period? I’ve yet to come across any business owner who doesn’t have something to offer.

5.Get more customers

Yep, you heard me right. Work out how many new clients you’d need to attract - or products you’d need to sell - to cover the cost of your training. Then ‘reverse engineer’ the process i.e. work out how you’re going to making it happen. If you run a consultancy or coaching business, this can be as simple as emailing your existing/previous clients to ask for referrals (or offering an additional service or ‘upgrade’). If you have a product-based business, you might consider hosting a special sale (see number 5) or hosting a pop-up event.

6.Get someone else to pay for it

Do you have a client who would benefit from you taking part in the training? If you can show how it could have an impact on their bottom line, you may be able to get them to contribute towards the cost or even cover the lot? If you have multiple clients who would benefit, you may be able persuade them to split the cost.

7.Look for money ‘behind the sofa’

  • Are you paying direct debits for services you no longer use?
  • Do you have any tech/equipment (or anything at all in fact) you’ve been meaning to sell on Ebay?
  • Is there a dress in your wardrobe you meant to return but didn’t get round to it?
  • Do you have money sitting in a bank/building society account you no longer use?
  • Is there any unnecessary expenditure you could cut out right now?

Devote an hour to looking at your ‘money leaks’ and you might be pleasantly surprised how much cash you can gather together (I recently claimed back £82 that had been sitting in a dormant bank account).

8.Consider if there is anything else holding you back

When prospective students tell me they don’t have the budget for a course, it’s actually rarely about the money. When I dig a little bit deeper there is usually something else going on: perhaps they don’t feel ready for the course, are worried they won’t have the time to complete the coursework or they’re not convinced it will get them the results they need. So do ask yourself if there is anything else holding you back.

These are the most common concerns people have about signing up for my Build Your Online Audience Programme. Do any of them sound familiar?

9.Put your ‘big girl pants on’

You’re an entrepreneurial sort. So if you really want to sign up for an online course, I believe you’ve got what it takes to figure out how to get yourself there. But if you’ve looked into all these ideas, and still can’t find a solution, it might be best to starting saving for the next intake of the programme instead. Get yourself on the waitlist so you’re the first to hear about any earlybird discounts.

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV.

You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business.

Here’s four reasons why you should care about traditional PR.

1.It will boost your credibility

Not everyone gets the chance to be interviewed for the BBC or quoted in a top-selling magazine like Marie Claire or Grazia. So if journalists from those kinds of publications or programmes think it’s worth talking to you - or featuring your products - you must be brilliant at what you do.

That’s what your prospective customers or clients will think when they visit your website and it says (ideally on the homepage) ‘as featured in’ the Guardian, Telegraph, BBC, Marie Claire, Huffington Post….’ (or wherever you have been featured). It will also impress potential sponsors, brands, book publishers, event organisers who are looking for speakers - anyone you’d love to work with, in fact.

And of course you don’t just get to share your media success on your website. Talking about your media appearances on your social media platforms - and sharing photographs, links and cuttings where possible - will also help you spread the word that you’re brilliant at what you do.

Vintage Style expert Kate Beavis has been featured in many national publications, including The Guardian, Elle, Psychologies, Marie Claire & Cosmopolitan,which she believes has raised her credibility. She's also appeared on national TV.

Kate Beavis with Eamonn Holmes from ITV's This Morning, after she appeared on the show

2.It will sends traffic to your website

Being featured in the press often means getting a link back to your website from a more influential site. Not only can this be great for your domain authority (which means you should rank high higher in Google), it will also send traffic to your website.

For example, this article I wrote for the Guardian on how to write a press release (published three years ago) sends tons of traffic my way, as do my other articles for the Guardian on small business PR. This particular article ranks on the first page of Google - above my article on my own blog on the topic.

Relocation consultant Melanie Haynes says this article (published over 18 months ago) on how she built a business out of being an expat in Copenhagen still sends her leads and clients, as does her regular column in the expat newspaper the local dk.

Arabel Lebrusan jewellers saw a huge spike in web traffic when this Daily Mail article appeared about an unusual wedding proposal - featuring one of their engagement rings.

Even if you don’t get a link back to your website, if people read an article that features you or hear you on the radio talking about something that interests them, they will ‘Google’ you and head over to your website to find out more.

3.It can help you get clients and customers

If you’re getting more traffic to your website as a result of your press coverage, these are leads you can convert into customers.

Designer and photographer Emma Mapp had a huge increase in orders after her stylish camera bag was featured in the Guardian’s 2016 Christmas Gift Guide. She’s also made sales from her coverage in Stylist and various in-flight magazines.

This article I wrote for PR Week on why I think every PR professionals should spend time in a newsroom before they practice landed me a consultancy job worth around £2k plus dozens of sales of my book. I have even got clients from this piece I wrote about why we need to talk more about miscarriage - proof that people like to do business with people.

Academic Lucy Parsons had a big surge in book sales after her article on how to ace every exam you’ll ever take appeared in the Daily Telegraph. She also got a coaching client directly from the article.

Emma Mapp's camera bag was featured in Stylist magazine resulting in an increase in orders

4.It’s free

A few figures for you:

Cost of a full page advert in a regional newspaper: around £2k/$3k (based on rate card price)

Hiring a PR company £12k/$18k a year (based on three days a month at a modest rate)

Cost of a full page advert in national newspaper £20k/$30k (based on rate card price)

Cost of getting coverage in a magazine or newspaper £0/$0

It gets better; not only is coverage in the media absolutely free, it’s also better for your business or brand. A journalist choosing to feature you because they think their audience will be interested in what you do (rather than because you’ve thrown a wad of cash at them for an advert) will give you far more credibility.

That being said PR is not a quick-fix solution. While you do hear of the odd article that leads to mass sales, for most business owners, PR is a marathon, not a sprint. A one-off feature in a newspaper or radio interview isn’t going to make you millions. But a steady stream of newspaper and magazine articles, and radio & TV appearances over a number of months - or more realistically - years, will help you build credibility and make sales.

If you’re serious about getting PR, you’ll need to roll up your sleeves and put in the ground work. As with anything you achieve in your business, success is rarely the result of a one-off action. It comes from a series of actions you repeat, day after day, week after week, until you get so good at it, you can almost do it in your sleep.

My blog and podcast are full of resources to help. But if you’re keen to get started and don’t want to waste time searching for everything you need,  join my online PR course Soulful PR for Starters.

You’ll be guided, step-by-step through everything you need to learn to get high-profile media coverage for your business. While you’re working through the course, you’ll also get access to me - both in a dedicated Facebook group and on a series of live coaching calls.

Click here if you're ready to learn more about Soulful PR for Starters.

How to prepare for Soulful PR for Starters

Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital.

There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities

With that in mind, here’s everything you need to know about preparing for Soulful PR for Starters, which opens again in March. 

1.Set up a dedicated email folder for Soulful PR for Starters

Redirect any mail relating to Soulful PR for Starters to the folder, so you can find emails relating to the course easily - including your login details for the members’ area (these will be emailed to you when the course starts officially).

Whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

2.Bookmark the learning area (and this post)

Bookmark this post so you can revisit it when you have any questions. We’ll be updating it with more info over the next few weeks.

On the first day of the course you’ll receive your log-in details for the learning area (where the learning materials will be stored). Bookmark this URL when it arrives.

3.Introduce yourself in the members’ area

There is a private Facebook Group for Soulful PR for Starters students. This is the place to pose questions (both to myself and other members) and have conversations.  Do go ahead and introduce yourself to the other students.

4.Join Twitter (if you haven’t already)

Twitter is the social media network where most journalists hang out - and we’ll be making the most of it during the course. So if you’re not already active on Twitter, set up an account and start using it.

If you’re a complete newbie, this article on how to get started with Twitter is a useful guide.

If you want to get more experience of using Twitter, do join my #soulfulprhour Twitter chat on Sunday evenings 8-9pm (BST). If you a complete newbie, read my guide on how to take part in a Twitter chat.

You might also want to follow our Soulful PR for Starters Twitter list.

5.Study the course schedule (and get key dates in your diary)

Spend some time familiarising yourself with the course schedule, including when you’ll receive the learning materials. Soulful PR for Starters is an eight-week course that includes six classes (video lessons of around 30-45 mins long plus related activities). You’ll also get five bonus sessions, which will be published at regular intervals during the course.

Here is an outline of the programme:

Session 1: Setting your intentions

Session 2: Connecting with journalists who are already looking for help with stories

Session 3: Developing story ideas for journalists

Live call 1. Date and time tbc. N.B. NO NEW SESSIONS WILL BE PUBLISHED THIS WEEK

Session 4: Pitching to journalists (including press release writing)

Session 5: Dealing with journalists (including finding their contact details)

Session 6: Maximising your press coverage (how to make each story go further)

Live call 2. Date and time tbc. 

Bonus material will be published at regular intervals during the course.

Bonus modules:

  • Traditional PR for social media managers and marketers (available September 11)
  • Newsjacking (using topical news stories to get media coverage)
  • Dealing with negative comments/criticism
  • 3 x video interviews with editors from Marie Claire, Grazia magazine and the Huffington Post - in which they share their tips on how to get featured in their publications
  • Influencer marketing (an introduction)

6.Do some background reading

If you’re new to PR, it can be a good idea to do some background reading before you start the course. My book, Your Press Release is Breaking My Heart, is a great starting point but is absolutely not compulsory.

As a minimum, I would recommend reading these blog posts:

How to tell your story in the media (without being boring)

How to write emails journalists will actually read

How to connect with journalists on social media (without feeling like a crazy stalker)

If you're new to PR my book is a great starting point but is absolutely not compulsory

7.Consider blogging about your experience

Taking an online course can be overwhelming. There is so much information coming at you, it can be easy to miss things. Reflecting on your experience and setting goals can be a great way to document your progress as copywriter Tarzan Kay does in this review of Marie Forleo’s B-SchoolYou may also be able to turn it into useful content for your own audience.

I’d recommend writing a ‘before’ and ‘after’ blog post. Stating publicly on your blog that you are taking an online course also gives you accountability (telling your audience you’re learning how to get traditional PR coverage means you have to follow through, right?).

8.Block out time for follow up

It’s easy to finish an online course full of brilliant ideas. Sadly, it’s just as easy to get bogged down the minute the course is over, forget everything you’ve learned and not follow up on what you’ve learned. Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the course finishes) to reflect on what you’ve learned and make a plan to put it into action.

If you haven't yet enrolled in Soulful PR for Starters, you can do so here

 

10 common concerns about enrolling for Soulful PR for Starters

Investing in an online course is a big decision. Not only is there the cost of the training to consider, you’ll also need to set aside time for learning, which might mean taking time away from your business.

It’s natural to worry about whether you’re making the right decision in signing up for an online course (and the consequences of making the wrong choice).

With that in mind, here are some of the most common concerns prospective students raise about joining my Soulful PR for Starters course

If you’re not familiar with Soulful PR for Starters, it’s an eight-week online programme that covers everything you need to know to get high-profile coverage in newspapers, magazines and on radio & TV - for example: understanding what journalists are looking for in a story, writing pitches and press releases, finding journalists’ contact details, helping journalists find you online and a whole lot more.

The course is suitable for small business owners who want to do their own PR. It is also suitable for those who want to offer traditional PR as a service to their clients e.g. social media managers, marketing professionals and PRs.

Concern 1: ‘I’m not ready for PR’

Some prospective students tell me they love the idea of the course - and are keen to get national press coverage for their business - but want to wait until they’re ready to launch a new product or programme.

My advice

It’s never too early to start building your media profile - particularly when you consider lead times on national publications and programmes. Monthly magazines can work up to 3-6 months ahead, weeklies 4-6 weeks ahead, while some TV/radio shows are made up to a year ahead. Wait to learn about PR and you may miss the boat on cracking your ideal publications or programmes. That aside, just because you’re not ready to launch a new product or programme - doesn’t mean you can’t be featured in the press right now (in fact, if you’re running your own business, you absolutely should be). And building relationships with national media contacts now will make it far easier to get PR around your launch.

Concern 2: ‘I’d rather wait until I can afford to hire a PR company to do it for me’

Some prospective students tell me they’d rather put off getting press coverage until they can afford to hire a PR company - usually because they feel they don’t have time to do their own PR (see concern 3).

My advice

Hiring a PR firm could cost you upwards of £300 a day (and much more in many cases). So you’ll need a budget of at least £7.2k a year for just a couple of days support a month. Do you really want to wait until you have that kind of budget to get press coverage for your business?

With the right strategies in place, doing your own PR doesn’t have to be time-consuming. And when you do have the budget to outsource, if you know how to pitch a story, find journalists’ contact details or what to include in a pitch or press release, you’ll be much better placed to make the right hire.

Concern 3: ‘I don’t have time’

Some prospective students tell me they don’t have time to do their own PR. That they are too busy running their business to contact journalists, write email pitches or press releases.

My advice

Getting press coverage can help attract visitors to your website, build credibility and raise your profile both with prospective customers and in your industry - all of which generates leads and sales. So if you can’t make time for activities that generate new customers/clients, you may need to rethink your priorities. You might be busy right now, but if you’re not generating a constant stream of leads and sales, things might look different in a few months’ time.

With the right strategies in place, doing your own PR doesn’t have to be time-consuming. For example, a short email is often easier (and much more effective) than a press release

Concern 4: ‘I’m not a very good writer’

If you don’t have much experience of the media, you may be under the impression that the only way to be featured in newspapers and magazines is by writing the content yourself. Some prospective students tell me they are worried their writing isn’t good enough for PR.

My advice

There are plenty of ways to get featured in newspapers and magazines - without writing the content yourself. In fact, if you contact a journalist with an idea, they’ll generally either interview you over the phone or get you to answer some questions via email.

So if you want to get featured in the press, the only thing you need to be able to write is an email to a journalist. That’s it. You don’t even have to write press releases (unless you really want to).

That said, there are opportunities for you to write for the media e.g. opinion articles or practical ‘how to’ articles that can be great for business. If writing’s not your thing, you can always outsource that part to a copywriter.

Concern 5: ‘I don’t have anything interesting to offer journalists’

Some prospective students tell me they can see how national media coverage could help their business - they just don’t have anything interesting to offer journalists.

My advice

In 16 years of journalism, I’ve yet to come across a business owner who doesn’t have an interesting story to tell or an expert point of view that is helpful to journalists. Doing an online course will help you understand what you have to offer that journalists might be interested in. You’ll also learn about what journalists are looking for in a story (and what they’re not) so you can identify the publications and programmes you should be targeting and the best way to ‘pitch’ your ideas.

Concern 6: ‘I’ll be inundated with orders I won’t be able to fulfil’

A common concern I hear from owners of product-based businesses is that if they get featured in the national press they’ll be inundated with orders they can’t fulfil i.e. they don’t have the stock.

My advice

As much as I’d like to tell you that a single piece of national coverage will make you millions...this is very unlikely to happen. If you have some experience of marketing, you’ll know it takes, on average, around seven or eight touchpoints before a prospective customer buys. PR is just one of those touch points. So the more times a prospective customer sees/hears a mention of of your business or product, the more likely they are to buy. Yes there are always exceptions. But if you happen to be in the minority of businesses that does manage to make a ton of sales off one piece of press coverage, that’s a good problem to have, right? You’re resourceful enough to find a solution.

Concern 7: ‘I sell products rather than offer a service.’

Some prospective students tell me they don’t think the course is right for them because they run a product-based business.

My advice

If you’re looking to get national press coverage for your business this course is relevant for you. The learning materials include strategies and resources specifically aimed at product-based businesses, including examples and case studies. 

In our group coaching calls and private Facebook group I will be able to guide you on the best ways to get media attention for your business - whether you sell products, services (or something else entirely).

Concern 8: ‘I’m not ready to be the face of my business’

Some prospective students tell me they want press coverage of their product or service - but they don’t want to be featured in the media themselves.

My advice

Here’s some tough love: journalists are far more interested in people than products. So unless you’re prepared to step out from behind your logo, your media opportunities will be limited to the odd review and/or product round-up. Investing in a PR course - created by a journalist with 16 years’ experience in the industry (that’s me!) - will open your eyes to other ways you might be able to get your business featured in the press and should help allay your fears about being in the limelight.

Journalists need people like you to help them create content for the publication or programme they work for, so if you’re not taking advantage of this, you’re definitely missing a trick. Learning about how they work and the daily pressures they face will help you feel more comfortable about being featured in the media.

Concern 9: ‘I’m worried about looking stupid’

Some prospective students tell me they don’t think the course is right for them because they don’t know much about PR.

My advice

If you don’t know much about PR this is exactly why you should be learning about it. Soulful PR for Starters students are typically small business owners (of both product and service-based business), social media managers and marketing professionals with one thing in common: little or no experience of PR.

Concern 10: ‘Traditional PR doesn’t work’

Some prospective students tell me they had an article in a newspaper in a magazine - or appeared on radio or TV - but 'nothing happened'. 

My advice

Would you expect your business to blow up after posting a couple of tweets or Facebook updates? Of course not. It's exactly the same with press coverage.

It takes, on average, around seven or eight touchpoints before a prospective customer buys. PR is just one of those touch points. So while you do hear about the odd bit of press coverage that goes viral, for most people it’s more of a slow burn. And like everything else in your business, you need to keep at it. The more times a prospective customer sees/hears about you or your business, the more likely they are to engage with you. So the more press coverage you can gain over a number of months or years, the bigger the impact on your business.

You may have noticed I haven’t included ‘I don’t have the budget’ in this list. That’s because, over ten years of running training courses, I’ve yet to meet anyone who can’t think of ways to fund training they really want/need.

Interested? You can find out more and sign up here.

13 Reasons to sign up for Soulful PR Starters

If you’d like to get featured in newspapers, magazines and on radio & TV, but don’t have the budget to hire a PR firm, there’s no reason why you can’t DIY. But if you don’t have much experience of the media, it can be difficult to know where to start.

Investing in online training can be the quickest way to get up to speed. But enrolling in an online course is a big decision. Not only is there the cost of the course to consider, you also need to think about the time taken away from your business.

With that in mind, here’s 13 reasons to enrol in Soulful PR for Starters.

1. You’ll get a tried and tested course that definitely gets results

Check out this video of Sally Bunkham talking about her experience with the Soulful PR for Starters course...

 

2. You’ll get everything you need in one place (in the right order)

There’s tons of free content online (including on my own blog and podcast) but searching for it - and identifying reliable sources - takes time. Invest in a course like Soulful PR for Starters and you’ll get everything you need in one place, with all the steps you need to take, in exactly the right order. And it’s yours to keep forever.

3. You can learn at your own pace

Enrol for Soulful PR for Starters and you’ll be sent a weekly video lesson and tasks to complete (over an eight week period which includes a reading week in the middle). This means your coursework can be completed when it’s convenient and fitted around your work and life. While you’ll get more out of the course if you work through the materials as they are released (not least because you’ll be able to discuss them with me and the other students in our dedicated Facebook group), if you fall behind, you can simply catch up when it’s convenient. You’ll get lifetime access to the course materials - and all the live content e.g. Q & A calls will be recorded - so there’s no rush.

The learning materials for Soulful PR for Starters are yours to keep, so you can work through them at your own pace and refer back to them at any time

4. You’ll learn what journalists are interested in (from someone who actually knows)

There are plenty of people out there who claim to be PR experts - some of whom have never actually spent time working in a newspaper or magazine office or on a TV/radio show. I’ve spent the last 16 years writing for national newspapers and magazines - and trained hundreds of people to appear on radio/TV - so I know what journalists are looking for and, crucially, what they’re not. So I’ll teach you strategies that actually get you results, so you don’t waste time writing press releases or sending emails to journalists about things they won’t be interested in.

5. You’ll get insider tips on how to find journalists’ contact details - quick

Confused about the difference between a reporter and an editor? A TV producer and a researcher? You’ll learn about the different roles and responsibilities on magazines, newspaper, radio or TV - so you can find exactly the right person to get your ideas in front of - quick. I’ll also share my best hacks on finding journalists’ email addresses and phone numbers - quick.

6. You’ll learn the best way to set out a pitch or press release for a journalist

Not sure how to set out a press release or what to include in an email to a journalist? You’ll learn exactly what information they need from you (and what you can leave out). And you'll get cheat sheets and templates to help you write them fast. 

I’ll also share insider tips on how to increase the chances of getting your email opened, including how to write engaging headlines and email subject headers. You’ll also learn about the best days and times to send your pitches and press releases. 

You'll get cheat sheets and templates to help you write pitches and press releases - fast

7. You’ll find out what to do if a journalist ignores your pitch or press release

You’ll learn exactly how many pitches and press releases journalists get each day and what it might mean if yours gets ignored (and what to do about it). You’ll also learn whether you should chase them up, how long you should leave it before you do and the best ways to go about it (i.e. phone/email).

8. You’ll learn how to help journalists find you (so you don’t don’t have to do all the work)

You’ll learn how to optimise your social media profiles and make effective use of social media so journalists can find you more easily (and you don’t have to do all the legwork). I’ll also share tons of free tools and apps you can use to connect with journalists who are already looking for help with stories - saving you time and money.

9. You’ll get access to exclusive interviews with high-profile journalists

Join Soulful PR for Starters and you’ll get access to exclusive interviews with editors from Marie Claire, Grazia magazine and the Huffington Post - in which they share their tips on what they’re looking for in a story and the best ways to get their attention.

If you sign up to Soulful PR for Starters you'll get personal support from me - both on our live coaching calls and in our private Facebook group

10. You’ll get personal support from me

I’ve signed up to tons of online courses, where the teacher is ‘all in’ on the marketing...then disappears the minute the course starts.

Enrol for Soulful PR for Starters and you won’t be left to your own devices. I’ll be in the private Facebook group every single day answering your questions. You’ll also get the opportunity to attend two live Q & A calls with me and the other students, where you can ask questions and get personal feedback on your pitches.

11. You’ll get honest feedback

I won’t pull any punches. If your ideas are not newsworthy - or I think you’re spending time on something that won’t get you results - I’ll tell you straight, so you don’t waste time on pointless PR activities.

12. You’ll get to learn all of this and more with like-minded souls

Learning with like-minded people is good for you. Not only will you come away from the course with new skills, you’ll also meet people you may want to collaborate with in the future and make new friends.

13. You’ll get help implementing what you’ve learned

One of the frustrating things about online courses can be the lack of follow-up support. That’s why I’ll be holding a live calls for Soulful PR for Starters students so you can check in with me and ask any questions you have. The Facebook group will also remain open so you can keep in touch with me and your fellow students.

Interested? You can find out more and enrol here.