PR

Why good people write bad copy (and what you can do about it)…

Does this ever happen to you? You’re feeling pretty good about something you’ve written. So you take a break to watch cat videos, stalk your ex on Facebook or whatever you do to ‘unwind’ on the web. But when you come back to your work, you realise that what you thought was Pulitzer Prize winning …

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Six mind hacks that will help you get more press coverage

When I was training for my first marathon, my running buddies said that completing the 26.2 mile course was as much about mental strength as it was about physical fitness.  And boy were they right: when things got tough, it was my mind – not my body – that helped me put one foot in front of the other. As I …

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Four free PR resources you already have (but probably aren’t using enough)…

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when…I’ve been on holiday/moved house/joined a gym*. I’ve noticed people – small business owners, in particular – often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit …

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Why press releases are dead (but you should keep writing them)…

I get hundreds of press releases every week – most of which I delete without opening. Why? Because most of them are completely irrelevant to me. They are also often badly presented, with dull or obscure titles – or worse still – with ‘re:’ or ‘press release’ in the email subject header, giving me absolutely …

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