[435] What’s the difference between marketing a product and a service?

What’s the difference between marketing a product and a service?  In this podcast episode, I explain why there’s NO difference between selling a product and a service. A And I explain why the belief that there IS a difference can actually hold you back as a product-based business. But this episode isn’t just for product-based

[434] How to set your prices (and why it’s an audience issue) with Sally Farrant

Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing? Maybe you’ve discounted your prices just to win a client and ended up feeling REALLY resentful?  Or perhaps you’re wondering if you should put your prices on your website? If any of that sounds familiar then

[420] How to avoid distractions when you’re building your online audience 

Are you easily distracted? Do you feel like you could get SO much more done if you just could settle down and focus ONE thing.  And it’s not just about the little everyday distractions, like social media, email, and text messages.  Sometimes you get distracted by the BIG things – like opportunities/projects that take you

[416] Money mindset issues that can slow your audience growth (and how to tackle them) with Catherine Morgan

Does your relationship with money hold you back in business? Perhaps you struggle with pricing your goods or services or you’re too quick to discount. Or you always undercharge because you worry you’re too expensive. If this resonates with you, you’ll love this podcast episode with financial coach, planner and host of the ‘In her

[413] How to get more done in less time (and build your audience faster)

Hands up…I’m not the most organised person in the world. But I AM insanely productive – publishing hundreds of podcasts, blogs and social media posts every year – and rarely missing a deadline.  My recent ADHD diagnosis made me question how I’d managed to stay so productive – despite being disorganised.  If you haven’t heard

How I discovered my ADHD superpower

I was recently diagnosed with ADHD. At the grand old age of 45. If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) – a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness. I’ve found it uncharacteristically difficult to talk/write about,