Small business

Four mistakes you might be making with your ‘about’ page…

“Like it or not, we’re all in sales now.” That’s what the author Daniel Pink  told delegates at the American Booksellers’ Association’s annual conference back in 2012. He was absolutely right. We’re all selling something (if it’s not products or services, it’s ideas) and social media puts us right in front of our potential customers, …

Four mistakes you might be making with your ‘about’ page… Read More »

Would your story idea pass the BBC homepage test?

There’s a story doing the rounds on Facebook at the moment about a guy who’s selling his house because he’s lost his job and can’t afford the upkeep. Unfortunate, but not that unusual, you might think. Until you see the pictures of the house. It may look pretty unremarkable from the outside, but inside it’s …

Would your story idea pass the BBC homepage test? Read More »