Small business

[387] How to create more content in less time with Amy Woods

Want to save time on content creation? And get the content you create in front of a bigger audience?

If that sounds appealing, you'll love this podcast episode with content repurposing expert Amy Woods.

Amy explains what the best type of content is to create for your business, how to save time on your content creation and how to get the most out of every piece of content you create. She talks about content repurposing strategy and why you should consider the platform you'll be publishing your content on -  before you create it. PLUS why it's really important to make sure you create content that gets found by website search - and not just social media - so you can build your audience on your own platform.

Amy shares how she repurposes her own podcast and what types of content she creates for it. PLUS how to reduce content creation overwhelm.

Going to listen? I'd love to know what you think?

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Amy Woods and her business Content 10x (3:36)
  • Why you should start with creating content that you are comfortable with (5:36)
  • Why using live video will give you the best content to repurpose from and engage your audience (7:16)
  • Why you need to remember the message that you are trying to convey when you repurpose your content (12:00)
  • How to repurpose a podcast or video and get it found by search not just social media (13:28)
  • Why you should get a transcription of your video audio to help repurpose content (15:20)
  • How to save time and reduce content overwhelm by making the most of your content (18:30)
  • Why it's good to think about the content you create in relation to the platform (24:12)
  • How to make the most of your easy to create behind the scenes content (27:24)
  • How Janet repurposes her podcast and the content she creates with it  (29:30)
  • How Amy repurposes her podcast and what content she creates with it (32:34)
  • Why it's important to be consistent with your content and how it builds authority and recognition (37:39)
  • Why Amy wrote her book after she had built her audience and content (40:23)
  • Why you need to ‘walk the talk’ and demonstrate that you are an authority (44:12)

Resources

Amy Woods Content 10X

Amy Woods Book Content 10X

[179] How to get more eyes on your content with Andrew & Pete (podcast)
[203] Boost your web traffic through content repurposing with Amy Woods (podcast)
[330] How to write awesome sales copy for your business (podcast)
[334] How to  build a large audience without paid advertising with Callie Willows (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[381] How to use awareness days to create content for your business (podcast)
[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)

How to add closed captions to your video using Rev and Kapwing

How to create an editorial calendar for your business (blog post)

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[386] The four types of content that will help you make more sales in 2020

Would you love to make more sales in your business this year compared to last year? 

In this podcast episode I share the four types of content that you need to create in order to make more sales in 2020. I explain why you can't just broadcast endless sales messages and why it's vital to create the right type of content depending on what stage of the buying journey your online audience is on.

PLUS why you shouldn't be afraid to create content that addresses your audience's concerns about buying your product or service - and how it can really help draw people over the line.

As well as different ways to create sales content especially if you are launching a new product or service, and how to create 'results-based content' for service business by sharing client success stories. And how to create 'results-based content' for a product-based business too.

So if you'd love to really nail the type of content that you are going to create to make sales in your business whether it's a service-based business or a product-based business you really need to listen to this podcast episode where I also share examples of the four types of content and how I use them in my business.

AND why you absolutely need to create and share 'walk the talk' content which showcases your wins and achievements (without being braggy) and what happened when I shared mine.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my build your online audience programme (3:50)
  • Why you need to put out regular content if you want to make sales online (09:57)
  • Why you need to create content for people at different stages of their buying journey (14:28)
  • How to create general awareness content so that people can know, like and trust you (15:03)
  • Examples of how to create content that solves problems in a product-based business (17:49)
  • How to warm people up with awareness content before you launch a new product (23:55)
  • How to use consideration content and think about objections to your product or service (27:40)
  • How you can create content that reassures objectors to your product (32:32)
  • Different ways to create purchase content when you are making a clear sell or offer (34:24)
  • Why too much salesy content will make people zone out (36:08)
  • How to create results-based content for a service-based business (37:01)
  • How to create results-based content for a product-based business (40:32)
  • Why you need to tell people that you want them to share your product (42:26)
  • Why sharing 'walk the talk' content will help people understand what you can achieve for them (43:41)
  • Why you need to look at the stage your business is at when you decide what type of content you need to create (48:36)

Resources

MamaLife London - YouTube

[179] How to get more eyes on your content with Andrew & Pete (podcast)
[330] How to write awesome sales copy for your business (podcast)
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[334] How to  build a large audience without paid advertising with Callie Willows (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[381] How to use awareness days to create content for your business (podcast)
[385] How to sell on Instagram Stories without feeling sleazy (podcast)

How to create an editorial calendar for your business (blog post)

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[384] How to be more 'yourself' in your social media content

Have you ever agonised over a social media post, or felt nervous and then deleted it or over-thought your post to the point where you don’t post anything at all? Or maybe you've worried that it was a bit too personal? If you’ve ever struggled with overthinking what you post or worried about being judged for what you post then you need to listen to this episode with successful blogger, podcaster and author Natalie Lue.

Natalie who's a recovering people pleaser, perfectionist and over-thinker explains how to bring more of yourself and your personality into your social media content without worrying about it. She explains how to find the essence of 'you' and what makes ‘you-you’.  She also explains how we can lose our personality in the content we create by over thinking and worrying too much about 'the rules'.

So if you’d love to have a potential client or customer say to you "Did you just read my mind?" And you want to know how to bring more of yourself AND your personality into your social media content  and discover your ‘secret sauce’ then have a listen to this podcast episode.

This episode was recorded live at my content planning masterclass 2020Sorted. I’d love to know what you think…

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Natalie Lue and her business (3:50)
  • How Natalie changed her relationship with Instagram and started ignoring the rules (5:00)
  • How Natalie has grown her Instagram after she started posting more as herself (8:10)
  • How Natalie changed her approach to Instagram by returning to her core (11:06)
  • How you can return to your core and find out what makes 'you - you’ (14:55)
  • Why you should use your own stories to create content that connects with people (19:15)
  • How to work out what energises you and how to use that in your content (21:20)
  • Why you need to think about your ‘secret sauce’ in everything that you create + share (23:42)
  • How Natalie creates content that people can relate to (25:10)
  • Why you should question the  social media ‘platform rules’ and write your own (26:10)
  • How to use your 'secret sauce' to enhance your content (29:01)
  • How to bring more of your personality into your content and the question to ask yourself (32:44)

Resources

Want to start your own podcast? Sign up for my podcasting course. 

[049] How to turn your blog into a business with Natalie Lue (podcast)
[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 ideas for engaging social media posts (podcast)
[362] How to grow your Instagram to 27K- fast (podcast)
[373] How to get more followers on any social media platform (podcast)
[376] Lessons learned from 1 million downloads of my podcast (podcast)
[379] How to grow your Instagram followers by 1K in 30 days (podcast)
[381] How to use awareness days  to create engaging content for your business (podcast)

Join the Media Diary Owners Club

Order your 2020 Media Diary here

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[382] How to create content that sells with Andrew & Pete

Want to know how to create content that sells (without feeling 'icky' about asking for the sale)?

You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world.

In this interview they share how to create content that attracts the people who are most likely to buy from you  - aka 'handraiser' content - and then move them towards a sale. It's packed full of practical tips, tactics and examples that you can start applying in your business today. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

  • About Andrew & Pete who they are and what they do (4:03)
  • Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06)
  • Why you should create handraiser content and how to use it to make sales easier (7:15)
  • How to create handraiser content and find out who your hand raisers are (9:50)
  • How to get people to give you their email address without feeling icky (10:09)
  • How to recognise clients/customers that are mid intent and high intent (12:08)
  • How to get high intent clients by making them pre register for something (12:58)
  • What is a high intent enquiry and how to do a really personal follow up (15:01)
  • What is a mid intent enquiry and how to understand how interested they are (18:01)
  • How to ask the right questions that lead to hand raisers that go on to make a sale (22:02)
  • How to follow up with people and sell in a non icky way  (23:42)
  • Why getting a ‘no’ can help you sell more effectively to the people that will say ‘yes’ (25:15)
  • How to win future sales by understanding people’s objections (27:14)
  • The five different types of handraiser content that you can use to make a sale (29:46)

Resources

Andrew and Pete

Andrew on Pete on Twitter

Andrew and Pete’s YouTube channel

Vidyard

[179] How to get more eyes on your content with Andrew & Pete (podcast)
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[381] How to use awareness days to create engaging content for your business

Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and make sales.

I explain the four types of content you should be sharing regularly to guarantee engagement. PLUS how to use awareness days like International Women's Day, National Nothing Day and events like the The Golden Globes film awards to create engaging content about your business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast

  1. How is this day relevant to me and my business? 
  2. How is this day relevant to my audience?
  • How my experience in journalism inspired me to create the media diary (3:58)
  • The four types of post you should use to get engagement (4:53)
    • 1 - ‘I need to know this’ content - content that's useful - tips and advice (5:16)
    • 2 - ‘I know about that’ content - content where you ask people a question about what’s going on in your life or biz (6:05)
    • 3 - ‘I know how that feels' content - content that people can relate to (7:26)
    • 4 - ‘This is what I think’ content - content that can divide people and can be opinionated (8:40)
  • How often you should use awareness days and why you shouldn’t use too many (11:17)
  • Some examples of January awareness days and how you could use them (12:56)
  • The *two questions you need to ask when creating content for awareness days (13:24)
  • What questions to ask when you're deciding which piece of content to create (15:20)
  • How to find inspiration if you are struggling for content ideas for an awareness day (16:40)
  • How to create content for generic awareness days that can work for any industry (20:20)
  • How to create personal relatable content and apply that to awareness days  (22:26)
  • How to think laterally about awareness days and make them relevant to you (23:30)
  • Why you shouldn’t use every single awareness day  (27:25)
  • How to stand out with popular awareness days by using them differently to others (33:55)
  • Why everything is a content opportunity if you use the two questions and creative thinking (36:29)

Resources

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[380] How to set goals for audience growth in 2020 (and why you need to)

Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?

Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.

BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.

In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets.  I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.

PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.

So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I’d love to know what you think…

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why you need to know what growth you want to achieve and define your goal (5:17)
  • Why your audience might need to hear from you multiple times before they buy (11:00)
  • What metrics to track on social media and why engagement is more important than followers (13:25)
  • Why you should be careful not to rely solely on social media for your audience (14:21)
  • Why email marketing data is more reliable for predicting sales than social media likes (16:20)
  • Why you should look at your social media and email marketing referrals to your website (18:42)
  • Why you should analyse email lists and ask yourself if they are still your ideal client/customers (18:45)
  • How to work out your audience growth rate and use your actual data to make sales predictions (19:36)
  • Why it’s so important to set targets to grow your audience (and why it’ll motivate you) (21:03)
  • What to do if you haven’t really got an audience yet and how to try different growth strategies (23:34)
  • Why you shouldn’t worry about being on every social media platform (25:21)
  • How to create a yearly content plan (and why you need to to achieve your growth) (26:21)
  • How to use your yearly content plan to support your audience growth (30:34)
  • Why you should focus on getting enough money into your business before you focus on your audience growth (31:30)

Resources

Janet Murray's Audience calculator

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn