Small business

[379] How to grow your Instagram followers by 1k in 30 days

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you?

If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days.

I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers.

I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following.

PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops.

And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people.

So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why I decided to start focusing on growing my Instagram followers (3:10)
  • How to find out what type of content your ideal clients/customers engage with on Instagram (6:13)
  • Why you need to find out what type of content appeals to your ideal client/customer (08:01)
  • Why you shouldn’t worry if no one engages with your content (14:04)
  • Why you need to focus on creating great content so that it gets shared (15:10)
  • Why you should experiment with different formats for your images and text (17:13)
  • How to research and find ideas for content to create  (19:10)
  • Why you should use other people's content for inspiration + how to share content (20:01)
  • How to analyse Instagram posts to figure out what made them popular (23:20)
  • Why you shouldn’t worry if you don’t have time to make your grid look amazing (25:20)
  • Why experimenting with posting times will help you to reach your ideal followers (26:28)
  • How to find the time to really make a difference on your Instagram account (29:02)
  • How to research Instagram hashtags and why the size of the hashtag  matters (31:39)
  • How to get your posts shown by the Instagram algorithm by using my hashtag strategy (33:15)
  • make the Instagram algorithm show your posts by using my hashtag strategy  (33:15)
  • How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)

Resources

@JanetMurrayuk  Instagram
@IamSamBearFoot Instagram

[378] How to use hashtags to build your online audience (podcast)
[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)
[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast episode)
[093] How to use Instagram to promote your business with Sara Tasker (podcast)

Canva Graphic design tool

When to Post app (iOS)

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[378] How to use hashtags to build your online audience

Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter?

In this episode I explain hashtags and give an introduction to how you can use hashtags to grow your online audience.

I share my strategy on how I have successfully been building my Instagram followers using specific hashtag strategies and how you can do the same by understanding how the Instagram algorithm shows your posts.

I also explain how you can use hashtags at events and  how you can use them to reach journalists on Twitter and get press coverage for your business. PLUS how you can use hashtags on Instagram to find out what content to create for your audience.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • What is a hashtag and how do they work on social media (2:00)
  • How you can use other peoples hashtags to grow your audience (3:11)
  • How to build relationships on social media using hashtags (without being pushy) (5:29)
  • How to use hashtags to follow, engage and understand your followers interests (6:58)
  • How to use hashtags at events and get delegates involved (8:00)
  • How to use Twitter hashtags to reach journalists + get media coverage for your business  (09:10)
  • How to choose hashtags on your Instagram posts (and why they need to be relevant) (10:24)
  • How the Instagram algorithm works (and why the size of the hashtag and your own following matters) (12:54)
  • When to use hashtags on Twitter, LinkedIn and Facebook (17:30)
  • How to find the hashtags that your ideal clients are engaging with and why you need to create good content (19:30)
  • Tools you can use to find hashtags and plan your Instagram content (21:20)
  • How to find the hashtags your ideal customers/clients are using (21:50)
  • How to create your own hashtag and awareness day (23:40)

Resources

[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)

[356] How to build your audience on Twitter (and create FOMO) (podcast)

[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)

[348] How to write social media posts that sell (podcast episode)

[343] The three audiences you must build to create a successful online business (podcast episode)

[309] How to go viral on Twitter with Kerry Jordan (podcast)

[093] How to use Instagram to promote your business with Sara Tasker (podcast)

LinkedIn hashtags Andy Foot

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

[377] How to write super engaging copy about your business

Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?

In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing (and why you need to). PLUS why you need to make people really feel something when you write. Even if they disagree with you.

Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well-reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a month).

Jo also explains how you can show your authority - even if you don't feel confident enough to actually post on social media. She doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and writing as if you were talking to a friend at the pub.

Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just a VA who says they'll 'have a go') and why it's really important to look at the return on investment that it will bring to your business.

I'd love to know what you think. I hope you enjoy the episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

  • About Jo and why she defines herself as a ‘writer of stuff’ (4:06)
  • How Jo went from  being a teacher to a copywriter and built her business (5:05)
  • How Jo develops personality in her writing and why she doesn't think you need a social media strategy (14:15)
  • How Jo got started on LinkedIn and how ‘saying it like it is’ helps build relationships and engagement (16:23)
  • Why you need to be present on social media and only post if you have something to say (19:03)
  • How to stay on people’s radars by posting great content so they won’t forget you (23:15)
  • How to show up and write well and why everyone can tell stories (25:47)
  • How to build your confidence and show your values on social media (26:56)
  • Why you’ll lose trust and authority if you write or say things that are 'off brand' (30:47)
  • How to get more personality into your writing and how everything is a content opportunity (37:01)
  • Why you need to think about what people are interested in and make people feel something when you write (42:50)
  • Why you shouldn’t limit your marketing to one ideal client type (50:03)
  • How to get personality into your writing and why you should keep it simple, relatable and in your own voice (54:54)
  • How to hire a copywriter for your business and why you should look at the return on investment (58:03 )

Resources

Connect with Jo on LinkedIn
Jo's website 

[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

[376] Lessons learned from one million downloads of my podcast

Want to know how I've managed to publish a new podcast episode every week for the past four years? 

How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there?

This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about is showing up and publishing consistent content.

How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years?

This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving. 

So you'll see it's so much more than how you keep a podcast going. 

I also share my favourite podcasts too. What do you think?  Have you listened to them?

I hope you enjoy the episode as much as I did recording it.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • Why you should listen to this podcast (01:57)
  • How to win in my 'Big Podcast Giveaway' (2:52)
  • Find out about my 2020 ‘Start a podcast programme’ (5:39)
  • What inspired me to start a podcast (and why it’s such a great way to connect with people) (7:02)
  • How I have consistently produced my podcast (and how accountability keeps me on track) (10:30)
  • Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04)
  • How I record a guest podcast episode (16:40)
  • How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09)
  • Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50)
  • How I got people to agree to be a podcast guest when I was starting out (24:58)
  • How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44)
  • Why it’s important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24)
  • Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44)
  • Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25)
  • How to promote a podcast and why you have to try lots of different ways (45:20)
  • Why a podcast needs to be quality content that solves your audience’s problems (48:47)
  • Top 9 episodes I've recorded? Try these they are full of useful practical advice that’s easy to implement:  133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52)
  • Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46)
  • What happens if the podcast guest doesn’t work out (1:00:05)

Resources

How to pitch yourself as a podcast guest (blog post)

Find out about my new start a podcast programme in 2020
Win in my Big Podcast Giveaway!

[133] How to grow your following on Twitter (podcast)
[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[227] How to make sales without being spammy with Jess Lorimer (podcast)
[253] How to land guest appearances on podcasts with Nicole Holland (podcast)
[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[288] How to get started with vlogging(and how it can help your business (podcast)
[315] How to create a brand statement and why you need to (podcast)
[333] 39 Surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[340] How to create a coaching or consultancy package for your business (podcast)
[341] How to use stories to attract your ideal audience (podcast)
[351] How to get corporate clients and why you should with Dylis Guyan (podcast)
[362] How to grow your Instagram following to 27K - fast (podcast)
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

How to create a high-converting lead magnet course

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[375] How to get your first 1k email subscribers

Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn, Author and Virtual Assistant, did in just eighteen months.

In my latest podcast she explains why she needed to quickly create an email list and how she grew it from a standing start. She shares practical tips and tactics about how she grew her list, what worked and what didn't and how you can grow your email list.

She explains how understanding your client or customers emotions and pain points can help you when planning what lead magnets and content to create. Plus why it's important to create content for each of your different audiences and why having engaging conversations will keep them on your email list.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About Catherine Gladwyn and why she set up her business (2:26)
  • Why Catherine had to quickly create an email newsletter list rather than rely on on social media (4:53)
  • How Catherine got people to sign up to her email newsletter list  (7:03 )
  • How Catherine used lead magnets to get people to sign up to her email newsletter list (09:23)
  • How to use Mailchimp to segment and tag your email newsletter list (10:53)
  • How Catherine created her lead magnets and why sometimes it’s trial and error (13:00)
  • Catherine’s tips for creating a simple landing page and lead magnet (17:19)
  • How to create a sign up form in Mailchimp to use on your website (23:06)
  • Different strategies Catherine has used to get people to sign up to her email newsletter list (26:14)
  • How to create a successful lead magnet by tapping into the pain points of your clients or customers (31:31)
  • Dealing with people unsubscribing from your email list (and why you shouldn’t take it personally) (35:00)

Resources

Catherine's website Delegate VA

Catherine's Book How to be a VA

Connect with Catherine on LinkedIn Facebook

Follow Catherine on YouTube

Mailchimp

[333] 39 Surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a profitable online business (podcast)
[359] How to create an email newsletter people look forward to opening (podcast)
[360] How to get people to open your emails (podcast)
[372] How to build an engaged online audience (podcast)
[373] How to get more followers on any social media platform (podcast)
[374] How to create a year's worth of content in one morning (podcast)


How to get the most out of your Social Media Diary & Planner
(blog)

How to create a high-converting lead magnet course

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[368] How asking questions can help you get engagement on your Facebook page (and how to ask brilliant ones)

Asking questions can be a great way to get engagement on your Facebook  page.

People love to share their ideas, so content that asks people to state their preferences generally works a treat.  This can be anything from asking people which version of your new logo they prefer, to whether you should stock the blue or red handbag in your Etsy shop to whether they like to have an iron provided when they stay in a holiday cottage.

I generally refer to this as ‘I know about this’ content. 

This is one of four types of content that generate lots of engagement. 

  1. I need to know this
  2. I know about that 
  3. This is what I think 
  4. I know how that feels 

However there is an art to getting engagement on this kind of content and in this podcast episode I’ll show you how.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

If you want people to respond to ‘I know about this’ posts, you have to give them clear choices 

e.g. A, B, C or D, yes/no, agree/disagree - or even ask them to respond with emojis.I generally refer to these as short/two tap answer posts. 

Here is an example of a post I shared which attracted 115 comments.  All respondents had to do was state whether they were interested in getting a copy of my social media engagement playbook when it was ready (with a ‘Y’ or ‘N’). 

 In this example, I asked for feedback on the artwork for an upcoming masterclass (which was available for members to buy) stating a preference of 1, 2, 3 or 4. 

 

 

Not only do short/two tap answer posts make it super quick for people to engage, they don’t have to think too hard about what to say - which means they’re far more likely to respond.

Occasionally someone warns me that the Facebook/LinkedIn algorithm penalises content like this i.e. content that encourages short/two tap answers. I have no idea if this is true, but I actually think it’s pretty irrelevant. Once someone has responded to you, you can - and should - go back and ask them an additional question/encourage them to give you more information e.g ‘Interesting…why does that one appeal the most (if you don’t mind me asking’).

So it’s easy to turn a short/two tap answer posts into a conversation. And conversations are exactly what you should be aiming for with all your social media content. 

I wouldn’t advise you to use short/two tap answer posts all the time -it’s definitely important to vary your content - but they can be a great tool to encourage engagement, particularly when you’re trying to boost the engagement in your page. 

 

Do this one thing

 

Create a short ‘I know about this’ style Facebook post where you share a useful piece of content which encourages people to share their opinion on something.

Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that’s certainly been my experience) so get to work!

Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day).

Take part in my 7 day Facebook challenge here
Join the Facebook Challenge group 

 

Podcast shownotes

  • How to take part in the Facebook page engagement challenge when it has finished (1:04).
  • Why asking questions is a great way to get engagement on your Facebook page (2:37)
  • How to create 'I know about that' content for your Facebook page (3:10)
  • How to create posts with short or two tap answers for your Facebook page (3:40)
  • Why you should make it easy for people to respond to your Facebook posts (4:30)
  • How to get engagement with your audience by using quick short tap answers (5:05)
  • How to use short quick tap answer posts to create a buzz around a new product or service (5:55)

 

Previous Facebook Challenge Podcasts

[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it) (podcast)
[366] Day 2 What to post on your Facebook page to get more engagement (podcast)
[367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page (podcast)

Resources

[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members (podcast)
[357] How to transform your Facebook group from ghost town to garden party (podcast)
[358] 13 Ideas for engaging social media posts (podcast)
[361] 15 post ideas for your Facebook group (podcast)

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Order your 2019 Media Diary

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn