Small business

Why I won't write you a press release (however much you pay me)...

At least one person emails me a week asking how much I charge to write a press release - usually a small business owner with an event or product to launch. They’ve often completed my free press release writing course but think it will save time if I do it for them. I always say ‘no’ - regardless... READ MORE

How to do PR when you're an introvert

I can address a packed conference hall, sing in front of hundreds of people and handle myself with confidence in most social situations. So people are sometimes surprised to hear I’m an introvert. But while I love being around people, I find them exhausting. I enjoy parties, but usually want to leave long before midnight.... READ MORE

Four free PR resources you already have (but probably aren't using enough)...

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when...I’ve been on holiday/moved house/joined a gym*. I’ve noticed people - small business owners, in particular - often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit... READ MORE

17 signs you're doing ok with your PR (even if you don't think so)...

If you’re reading this post, I’m sure you already know there’s no quick-fix for PR. With so many people competing for column inches and airtime, journalists can afford to be choosy about the stories they run. So it can take months of pitching - and countless knockbacks - to place a story in a newspaper... READ MORE

How to write a blog post every day (21 tips to get you started)...

If writing is part of your job, you’ll know that you can’t wait for inspiration to strike. To get that press release or article done you just have to sit down and write - even when you’re feeling stuck, stale or just short on good ideas. But when it comes to blogging too many people... READ MORE

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