If you want to find more time to promote your business in 2018, you need to work smarter – not harder. Here’s five PR strategies that will help you do more in less time. Schedule Getting press coverage is all about timing. So when you suggest an idea to a journalist, the first question they… READ MORE
Social Media & Blogging
73 ideas for building your email list
If you’re an online business owner, building your email list is THE most important thing you can do to grow your business. Having recently launched my first online PR training programme, I’ve been thinking a lot about list building lately, so this week’s round-up post is a collection of great reads (and listens) on the… READ MORE
Christmassy PR ideas it’s not too late to pitch
Got a story idea with a Christmassy theme? If you’re looking for PR coverage in monthly titles, which generally work several months ahead, you’ve probably missed your chance. You may also be too late for some weeklies. But if you act now, there’s still plenty of time to place festive stories (including post-Christmas stories for January) in… READ MORE
Three design tweaks every PR savvy business owner should make
One of the most common questions I get asked (apart from ‘how do I get PR?‘) is ‘who’s your designer?’ While I’m no design expert, I’ve made a few changes to my branding that have had a noticeable impact on my website traffic, social media engagement and sign ups to my email list. So I… READ MORE
These podcasts will make your business more profitable
I’m all about the podcasts this week, having just launched my own. So this week’s round up post is a collection of my podcasts that will make your business more profitable. I’d love to get your feedback: are there any you’d add to my list? Do share your thoughts in the comments box below. The… READ MORE
How to write ridiculously useful web copy
Are you completely focused on reading this article? Perhaps you’re watching television or flicking between this post and your inbox. Maybe you’re in a meeting. Even if you’re 100 percent focused right now, I bet you’ve multi-tasked today: checking Facebook over breakfast, reading emails during a meeting or watching television while you shop online. So you… READ MORE
