Social Media & Blogging

Three design tweaks every PR savvy business owner should make

One of the most common questions I get asked (apart from ‘how do I get PR?’) is ‘who’s your designer?’ While I’m no design expert, I’ve made a few changes to my branding that have had a noticeable impact on my website traffic, social media engagement and sign ups to my email list. So I …

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These podcasts will make your business more profitable

I’m all about the podcasts this week, having just launched my own. So this week’s round up post is a collection of my podcasts that will make your business more profitable. I’d love to get your feedback: are there any you’d add to my list? Do share your thoughts in the comments box below. The …

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How to write ridiculously useful web copy

Are you completely focused on reading this article? Perhaps you’re watching television or flicking between this post and your inbox. Maybe you’re in a meeting. Even if you’re 100 percent focused right now, I bet you’ve multi-tasked today: checking Facebook over breakfast, reading emails during a meeting or watching television while you shop online. So you …

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How to write a blog post every day (21 tips to get you started)…

If writing is part of your job, you’ll know that you can’t wait for inspiration to strike. To get that press release or article done you just have to sit down and write – even when you’re feeling stuck, stale or just short on good ideas. But when it comes to blogging too many people …

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Four mistakes you might be making with your ‘about’ page…

“Like it or not, we’re all in sales now.” That’s what the author Daniel Pink  told delegates at the American Booksellers’ Association’s annual conference back in 2012. He was absolutely right. We’re all selling something (if it’s not products or services, it’s ideas) and social media puts us right in front of our potential customers, …

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