social media

[413] How to get more done in less time (and build your audience faster)

Hands up...I’m not the most organised person in the world.

But I AM insanely productive - publishing hundreds of podcasts, blogs and social media posts every year - and rarely missing a deadline. 

My recent ADHD diagnosis made me question how I’d managed to stay so productive - despite being disorganised. 

If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness. It can also cause problems with memory, forgetfulness, organisation. 

And it made me realise I’d actually developed coping strategies to stay productive - which I share with you in this episode. 

They’re actually really good strategies that can help anyone who struggles to get things done (which we all do at times).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here are five things that help me stay productive. 

  • Time blocking. I keep my mornings free and don’t do any external meetings/teaching/coaching until midday. As I get up at 5 am, this means I can often get around six hours of solid work in before lunchtime. 
  • Repetition. If you’ve ever tried to quit smoking or lose weight, you’ll know that changing bad habits can be tough. The same goes for good habits. Which is why, if you can get into the habit of doing good things every day, these habits can be as difficult to break as having a cigarette or a chocolate bar after every meal. 

This is why I do the same thing at the same time every day. For example: 

  • Sending a Daily Email to my list at around 7 am
  • Posting on Instagram every day around 7.30 am 
  • Publishing a podcast  every Friday

Experts believe it can take as little as 21 days to adopt a new habit. So if you can get into the habit of posting your blog post on a particular day and/or planning your social media posts at a particular time each week, this can be really powerful for your productivity. 

  • 90-day planning. I plan my content in 90-day cycles - around the products/services I’m launching in my business. Which also means I can plan my content to coincide with key launches in my business. 

For example, this month (July 2020) I’ve launched a Pinterest course in my membership programme Build Your Online Audience. Knowing it was coming up, meant I could schedule a week of relevant content ahead of the launch, including a podcast on getting started with getting started with Pinterest , a cool messenger bot quiz on whether Pinterest is right for your business and tons of relevant social media posts.  

  • Public accountability. I make my plans public e.g. writing a daily email, publishing a podcast episode every Friday - which means I can’t back out
  • Body Doubling. This is a term used to partnering with others to get specific tasks done. For example, I’ve recently started using a fab tool called Focusmate a virtual co-working tool that allows you to work, side-by-side, with a partner, remotely - over video - in structured 50-minute sessions. 

However, I’m hyper-aware that some people might find working with strangers of the internet kind of awkward. So I’m trialling my own ‘Get It Done’ sessions for members of my Build Your Online Audience programme. 

Podcast shownotes

  • How I use time blocking to stay productive (6:43)
  • How I produce three pieces of great work by midday (8:22)
  • Why you need a good chunk of time at a time of day that works for you (10:20)
  • How repetition and creating good habits can help productivity (11:10)
  • Habits that I have in my business to get things done (12:30)
  • Why consistent habits will build your online audience (15:22)
  • How 90-day content planning will make you more productive (16:37)
  • How planning ahead will help you focus on peak points in your business (17:48)
  • How public accountability will help you be more productive (23:10)
  • How body doubling can help you increase your output  (24:50)
  • How Focusmate helps with accountability and productivity (26:40)
  • Get it Done sessions in Build Your Audience programme (30:02)

Resources

Focusmate

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[Bonus] How I discovered my ADHD superpower (podcast)

[374] How to create a year's worth of content in one morning (podcast)
[390] How to stop overthinking your content (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[412] How to make sure you don't annoy your email subscribers with Rob & Kennedy

Ever worried that you're annoying your email subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy?

Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.

They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.

Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.

They explain why you shouldn't overthink email segmentation - and why you mustn't be afraid to delete people from your email list.

PLUS how you can sell in your emails and still give value.

It's full of really practical advice and takeaways that you can apply straight away in your own business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (0:20)
  • How Rob & Kennedy got started with email marketing (03:03)
  • Why you should stop worrying about sending too many emails (04:42)
  • How often Rob & Kennedy email their subscribers (06:28)
  • How to start your email relationship with a new subscriber (08:39)
  • Why it’s good to set up expectations in your intro emails (10:30)
  • Why it's important that people understand your personality (13:45)
  • How you can use your own experiences to make your messaging interesting (15:26)
  • Why you need to segment different parts of your audience (16:55)
  • How to start segmenting your list and why you should start simple (19:17)
  • Why you need to look at the outcomes that people need when you segment (21:29)
  • How to win your subscribers back if they’ve stopped engaging (24:45)
  • How often you should run a re-engagement and what to do if you get no reply (27:16)
  • How to avoid sending your emails to the spam and junk folder (27:43)
  • How to create content that sells and still give people value in emails (28:30)
  • About Rob & Kennedy and my Build Your Audience programme (31:50)

Resources

The Email Marketing Show Podcast

Rob & Kennedy’s Facebook Group

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[350] How to use surveys to increase your online sales with Rob & Kennedy (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
[404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[411] How to become the number one choice in your industry with Jen Hall

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.

Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.

Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.

Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.

PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About my Pinterest course (0:50)
  • About Jen Hall and her business and how she helps people (4:11)
  • The benefits of becoming a market leader in your area (6:44)
  • Why size doesn’t matter if you want to be a market leader (8:45)
  • Why you need to niche before you can become a market leader (10:18)
  • Why you need to ditch niche fear (12:12)
  • Why passion will help you niche (14:20)
  • Why you’ll never get anywhere if you don’t niche (15:06)
  • How to use your messaging and articulate what you do to help you niche (17:43)
  • Why you should avoid overcomplicating your messaging (20:44)
  • Why you’ll hold your business back if you don’t specialise (22:19)
  • Why differentiation is key to becoming a number one choice (25:02)
  • Why you need to create your USP rather than look for it (30:05)
  • Why you need to look at your competition to help innovate  (33:06)
  • The difference accumulated benefits and that one killer thing you do (34:25)
  • Why you need to bring your ideas to market (37:14)
  • How to differentiate yourself in a crowded market (38:53)
  • How to stand out by using technology to be personal (41:04)
  • Why you need to be personal to your audience become a market leader (43:02)
  • Why content planning is so much easier if you’ve specialised (43:43)
  • Why your messaging will help you become a market leader (45:45)

Resources

Jen Hall The Expert Unrivalled Podcast

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[409] How to use Pinterest to grow your online audience with Kate Beavis

Want to learn how to use Pinterest to grow your online audience? 

If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.

Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience. 

She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.

Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.

PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest. 

There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02)
  • About Kate’s business and how she uses Pinterest in her business (2:50)
  • What Pinterest is and why it's not a social media platform (4:05)
  • How to use Pinterest as a visual search engine and how it compares to Google (5:29)
  • Why you need to understand your audiences pain points when planning your content (9:23)
  • Why Pinterest is great for a product-based business (9:57)
  • Why Pinterest is really powerful for a service-based business (11:30)
  • How to set up Pinterest for your business and why keywords are vital  (16:08)
  • How to set up your Pinterest boards and how many boards you need (18:01)
  • Why scheduling is key on Pinterest and how often you should be pinning (21:50)
  • How to share other people content on Pinterest (23:30)
  • What to consider when it comes to visuals/text/images on Pinterest (27:18)
  • How to make sales if you are a product-based business on Pinterest (30:07)
  • How to quickly create lots of content for your Pinterest boards (32:01)
  • Where to push your content if you don’t have a blog or website (34:34)
  • Using Pinterest Stories and tips on linking your videos to TikTok   (36:14)
  • How to use Pinterest to promote your podcast or YouTube channel (38:30)
  • What metrics are important to track on Pinterest (39:28)

Go to my  Pinterest here

Kate's website The Indie Practice

TheIndiePractice Pinterest
TheIndiePractice Facebook

Resources

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[163] How to get high profile media coverage in your business with Kate Beavis (podcast)
[319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Pinterest, Facebook and LinkedIn

[408] 11 Instagram Story Ideas that will help you make more sales in your business

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit?

Maybe you've got a new launch coming up and you’d love to know some new innovative ways to talk about what it is that you do and promote your product or service?

Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end.

Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM’s is key.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why Instagram stories are so powerful for sales conversations (2:42)
  • The difference between your Instagram grid and your Instagram Story (3:22)
  • Why asking for opinions/using polls on Instagram stories is great for making sales (08:21)
  • How to use your publicity shots in Stories and use voting polls (10:46)
  • How to create content about your behind-the-scenes on Instagram Stories (11:33)
  • How to use  behind-the-scenes on Instagram Stories for product or service businesses (12:15)
  • Examples of using before and after content in Instagram Stories (14:29)
  • How to use the grenade post as a video in Instagram Stories  (16:44)
  • How to use awareness days in your Instagram Stories (18:13)
  • The ideal length for an Instagram Story and how to keep people viewing & engaged (19:30)
  • How to ask for opinions to generate loads of engagement (20:46)
  • How to construct a day in the life Instagram story and examples of what to post (24:10)
  • How to avoid frustrating your Instagram story viewer (26:57)
  • What to put in a getting to know you Instagram Story and what you must include (27:21)
  • How to create an Instagram Story to promote and get people in your DM’s (29:52)
  • Why you should get people to DM you rather than send them to your website (32:58)
  • About my Instagram Success Academy (34:25)

Resources

Download my 27 Instagram Story Ideas here

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

[406] Mindset problems that can slow your audience growth

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you’ll love this podcast episode with performance and mindset coach Osmaan Sharif.

Osmaan explains the common struggles that affect our mindset as entrepreneurs  -and how this can get in the way of building our audience.

Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go.

Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch.

He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business.

As always I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About this podcast episode (3:12)
  • About Osmaan and how he helps entrepreneurs with mindset (4:27)
  • Why mindset is so important to business owners (6:49)
  • Why a past corporate background can hold people (9:15)
  • Why big goals can overwhelm you and hold you back (10:44)
  • Why expecting too much of yourself can overwhelm you (13:08)
  • Why perfectionism will hold you back and (14:22)
  • How your entrepreneurial superpower can affect your strategy (17:11)
  • Why you need to focus on the parts of your business that you are good at (20:08)
  • What procrastination is really telling you about your business (21:40)
  • Why the wrong mindset can really affect your business (24:15)
  • Why being clear on your goal will stop holding you back  (28:03)
  • How ninety-day goals will help you move forward and focus (33:15)
  • Why shorter goals are better and flexibility is key for achievable goals (36:00)
  • How accountability will help you stay focused (37:15)
  • Why we need to align our values with what drives us forward (40:01)
  • How knowing your values and your goals will help you make decisions in your business (44:38)
  • Why we can struggle with what we think we should do and what we actually do (47:57)

Resources

Osmaan Sharif’s Rapid Transformation website

Find out more about your entrepreneurial superpower in this podcast episode:
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn