social media

[188] How to repurpose your content (and why you need to)

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Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different…

[186] Three common press-release writing mistakes

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Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What…

13 Reasons to sign up for Soulful PR Starters

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If you’d like to get featured in newspapers, magazines and on radio & TV, but don’t have the budget to hire a PR firm, there’s no reason why you can’t DIY. But if you don’t have much experience of the media, it can be difficult to know where to start….

Can you help me design my next Soulful PR course?

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A few weeks ago, I posted in my Facebook group that I was launching an entry level PR course for social media managers who wanted to offer traditional PR i.e. coverage in newspapers, magazines, radio & TV to their clients.  Why? Because I kept hearing from social media managers that they…

Reasons to attend Your Year In PR

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Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business. But deciding which conferences and workshops to attend can be a challenge. Not only…

7 non-sucky networking tips for live events

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Attending a live event or workshop can be intimidating.The idea of walking into a packed venue and having to start conversations with complete strangers can strike fear into even the most confident of personalities. The good news is, networking at live events doesn’t have to feel awkward or uncomfortable. Here’s…