social media

The surprisingly obvious thing most people miss in their PR strategy

How many of these things have you done this week? Researched a publication/programme you’d like to get coverage in Written a press release or pitch to a journalist   Sent a press release or pitch to a journalist   Quite possibly all three. But how many conversations have you had with journalists this week? I …

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How to find + network with journalists on Twitter (without being a sleazy stalker)…

Journalists can be a pretty difficult to get hold of. They don’t pick up their phones, answer emails or respond to invites (not without a lot of prompting anyway). Which can be sooo frustrating if you’re trying to pitch a story. Twitter is one place you can get direct access to journalists. Over the past …

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